Team Lead Field Marketing

📌 Core Information

🔹 Job Title: Team Lead Field Marketing

🔹 Company: Ansys

🔹 Location: Xinyi Dist., Taipei City, TW, 11071

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the field marketing team
• Developing and executing comprehensive marketing strategies
• Driving brand awareness and demand generation
• Collaborating with cross-functional teams
• Analyzing market trends and customer insights

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and a deep understanding of the local market.

📋 Key Responsibilities

✅ Lead and manage the field marketing team, providing guidance, support, and mentorship.

✅ Develop and implement comprehensive field marketing strategies to achieve business objectives.

✅ Collaborate with cross-functional teams, including APAC FM, Taiwan Sales&ACE, Global marketing to align marketing initiatives with overall business goals.

✅ Plan and execute marketing campaigns, events, and programs to drive brand awareness and generate leads.

✅ Analyze market trends and customer insights to identify opportunities for growth and improvement.

✅ Monitor and report on the effectiveness of marketing activities, providing recommendations for optimization.

✅ Manage the field marketing budget, ensuring efficient allocation of resources.

✅ Build and maintain strong relationships with key stakeholders, partners, and customers.

✅ Stay up-to-date with industry trends and best practices to ensure the team remains competitive and innovative.

ASSUMPTION: The role involves a mix of strategic planning, team management, and hands-on execution to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in field marketing, with at least 2 years in a leadership role

Required Skills:

• Proven leadership skills
• Strategic thinking and planning
• Strong communication and presentation skills
• Budget management
• Stakeholder management
• Cross-functional collaboration
• Market analysis and customer insights
• Fluency in English and Mandarin Chinese

Preferred Skills:

• Experience in the software industry
• Knowledge of Ansys products
• Experience working in a multinational corporation

ASSUMPTION: The ideal candidate should have a strong background in field marketing, with a proven track record of driving brand awareness and demand generation.

💰 Compensation & Benefits

Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on experience and market standards)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock purchase plan
• Paid time off
• Flexible work arrangements

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Taiwan.

📌 Applicant Insights

🔍 Company Context

Industry: Ansys is a global leader in engineering simulation software, providing products that optimize product development processes for a broad range of industries, including aerospace, automotive, defense, electronics, and more.

Company Size: Ansys is a large corporation with over 5,000 employees worldwide, providing a dynamic and diverse work environment.

Founded: Ansys was founded in 1970 and has since grown to become a publicly-traded company listed on the NASDAQ stock exchange.

Company Description:

• Ansys helps customers bring innovative products to market faster and with improved quality.
• The company's software is used by engineers and designers to simulate the performance of their products under various conditions.
• Ansys has a strong focus on innovation and continuous improvement, investing heavily in research and development.

Company Specialties:

• Finite Element Analysis (FEA)
• Computational Fluid Dynamics (CFD)
• Electromagnetics
• Multiphysics simulation
• Optimization and design exploration

Company Website: www.ansys.com

ASSUMPTION: Ansys' focus on innovation and continuous improvement creates an environment that encourages professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, with the opportunity to grow into a more strategic or management role in the future.

Reporting Structure: The Team Lead Field Marketing will report directly to the APAC Field Marketing Manager and will have supervisory responsibilities for the field marketing team in Taiwan.

Work Arrangement: This role is primarily on-site, with the possibility of remote work for certain tasks or events.

Growth Opportunities:

• Advancement to a regional or global marketing role
• Expansion of responsibilities to include additional markets or product lines
• Development of leadership and management skills through team supervision and mentoring

ASSUMPTION: The role offers opportunities for professional growth and development within the company's global marketing organization.

🌍 Location & Work Environment

Office Type: The office is a modern, collaborative workspace with open-plan areas and dedicated meeting rooms.

Office Location(s): Xinyi Dist., Taipei City, TW, 11071

Geographic Context:

• Taipei is a bustling city with a vibrant culture, offering a mix of traditional and modern experiences.
• The office is located in the Xinyi District, a central business district with easy access to public transportation and amenities.
• Taiwan is a multicultural society with a strong focus on education and innovation.

Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours to accommodate team meetings and events.

ASSUMPTION: The office environment is designed to foster collaboration and innovation, with a strong emphasis on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the APAC Field Marketing Manager
• On-site interview with the APAC Field Marketing Manager and other team members
• Final interview with the APAC Marketing Director

Key Assessment Areas:

• Leadership skills and team management
• Strategic thinking and planning
• Market analysis and customer insights
• Communication and presentation skills
• Cultural fit and alignment with Ansys' values

Application Tips:

• Highlight your leadership experience and achievements in your resume and cover letter.
• Demonstrate your understanding of the local market and customer insights in your application materials.
• Prepare examples of successful marketing campaigns or projects you have led in the past.
• Research Ansys' products and industry to show your enthusiasm and commitment to the role.

ATS Keywords: Field Marketing, Team Lead, Marketing Strategy, Brand Awareness, Demand Generation, Market Analysis, Budget Management, Stakeholder Management, Cross-Functional Collaboration

ASSUMPTION: The application process is designed to assess the candidate's leadership skills, strategic thinking, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace (Gmail, Google Drive, Google Docs)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (LinkedIn, Facebook, Twitter)

ASSUMPTION: The tools and technologies used in this role are standard for the marketing industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Integrity
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to feedback
• Continuously learning and improving

Self-Assessment Questions:

• How do you demonstrate customer focus in your daily work?
• Can you provide an example of a time when you drove innovation in a marketing campaign?
• How do you handle feedback and criticism from team members or stakeholders?

ASSUMPTION: Ansys values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.

⚠️ Potential Challenges

• Managing a team with diverse backgrounds and skillsets
• Balancing strategic planning with day-to-day execution
• Adapting to a fast-paced and dynamic work environment
• Navigating a large, global organization with multiple stakeholders

ASSUMPTION: The role presents both opportunities and challenges, requiring a strong leader who can adapt to change and thrive in a dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on field marketing and requires a strong understanding of the local market.
• In the software industry, field marketing plays a critical role in driving brand awareness and demand generation for complex products.
• This role offers the opportunity to grow into a more strategic or management role within the company's global marketing organization.

ASSUMPTION: The role is unique in its focus on field marketing and offers a distinct set of opportunities and challenges compared to other marketing positions.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product in the Taiwan market
• Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
• Managing a team to plan and execute a large-scale event, such as a user conference or trade show

ASSUMPTION: The role involves a mix of strategic planning, team management, and hands-on execution, with a focus on driving results and achieving business objectives.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Ansys in the APAC region?
• What are the key priorities for the field marketing team in Taiwan in the first 90 days?
• How does Ansys support the professional development and growth of its marketing team members?
• What is the company's approach to cross-functional collaboration and stakeholder management?
• How does Ansys measure the success of its marketing initiatives and campaigns?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your leadership experience and achievements in field marketing.
• Prepare examples of successful marketing campaigns or projects you have led in the past.
• Research Ansys' products and industry to show your enthusiasm and commitment to the role.
• Follow up with the APAC Field Marketing Manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.