Team Lead Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Team Lead Performance Marketing (m/w/d)

🔹 Company: KRUU

🔹 Location: Bad Friedrichshall, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Overseeing all paid advertising channels in Europe and the USA
• Developing and implementing performance marketing strategies
• Optimizing campaigns and driving growth
• Leading the internal Google Ads manager and coordinating external agencies

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in a dynamic business environment.

📋 Key Responsibilities

✅ Overseeing and optimizing paid advertising campaigns on Meta Ads and Google Ads with a seven-figure annual budget

✅ Developing and implementing performance marketing strategies to drive growth

✅ Leading the internal Google Ads manager and coordinating external social ads agencies

✅ Monitoring and optimizing return on ad spend (ROAS) and ensuring campaign targets are met

✅ Collaborating with the team to identify and implement new growth opportunities

✅ Ensuring precise, channel-overlapping tracking and developing a modern attribution strategy

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in performance marketing, with a focus on Meta and Google Ads in a B2C environment

Required Skills:

• Proven track record of successfully scaling B2C brands
• Excellent leadership and team management skills
• Fluency in German and English
• Strong analytical and data-driven mindset
• Hands-on experience with seven-figure performance marketing budgets

Preferred Skills:

• Experience in B2B marketing and CRM strategies
• Familiarity with SEO and CRO techniques
• Knowledge of additional languages

ASSUMPTION: Candidates with experience in event marketing or the events industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and performance)

Benefits:

• 30 days of vacation
• High degree of self-responsibility and impact on the company's growth
• Opportunity for professional development and growth into a Head of Growth role
• Free coffee and soft drink flat rate
• Free lunch with freshly prepared meals
• Monthly physiotherapy sessions in the office
• Bike leasing option
• Company car option
• Team events
• Remote work possibility
• Company pension scheme
• Free parking
• Employee discount on KRUU photo booth

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Events Services

Company Size: Small (11-50 employees) - A small company size offers a more intimate work environment and the opportunity to have a significant impact on the company's growth and success.

Founded: 2016 - KRUU was founded in Germany and has since expanded its services across Europe and the USA.

Company Description:

• KRUU specializes in event services, including photobooth rental, DJ booking, and photographer booking.
• The company aims to make premium event planning simple and affordable for everyone.
• KRUU was founded with the mission to become Europe's leading brand for event services.

Company Specialties:

• Photobooth rental
• DJ booking
• Photographer booking

Company Website: kruu.com

ASSUMPTION: KRUU's focus on event services and premium event planning sets it apart from other companies in the industry.

📊 Role Analysis

Career Level: Mid-level - This role offers a unique opportunity to lead a team and make a significant impact on the company's growth and success.

Reporting Structure: The Team Lead Performance Marketing reports directly to the founders of the company.

Work Arrangement: Remote OK - This role offers the flexibility to work remotely, with the option to work from the company's offices in Bad Friedrichshall, Germany.

Growth Opportunities:

• Expansion into new markets
• Website optimization (CRO)
• B2B sales and CRM strategies

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to expand into a Head of Growth role.

🌍 Location & Work Environment

Office Type: Hybrid - KRUU offers a hybrid work environment, with the option to work from the company's offices or remotely.

Office Location(s): Bad Friedrichshall, Germany

Geographic Context:

• Bad Friedrichshall is a town in the German state of Baden-Württemberg, located near the city of Heilbronn.
• The region is known for its wine production and picturesque landscapes.
• The town offers a high quality of life, with a mix of urban and rural environments.

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The hybrid work environment at KRUU offers employees the best of both worlds, with the opportunity to work from the office or remotely.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the founders
• On-site or virtual interview with the team
• Final decision and job offer

Key Assessment Areas:

• Performance marketing skills and experience
• Leadership and team management skills
• Analytical and data-driven mindset
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Demonstrate strong leadership and team management skills
• Showcase your analytical and data-driven mindset through specific examples
• Tailor your resume and cover letter to emphasize your fit with KRUU's company culture and values

ATS Keywords: Performance Marketing, Meta Ads, Google Ads, B2C Marketing, Team Leadership, Agency Management, Data-Driven Decision Making, Tracking and Attribution, Budget Management, Creativity, Analytical Thinking, Growth Strategies, CRO, SEO, CRM Strategies

ASSUMPTION: KRUU's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on performance marketing and leadership abilities.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Google Analytics
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard in the performance marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Premium quality and service
• Simplicity and affordability
• Innovation and continuous improvement

Work Style:

• High degree of self-responsibility
• Collaborative and supportive team environment
• Focus on growth and continuous learning

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working independently and taking initiative?
• Do you share KRUU's commitment to premium quality and innovation?

ASSUMPTION: KRUU's company culture values self-responsibility, collaboration, and a focus on growth and continuous learning.

⚠️ Potential Challenges

• Managing a seven-figure annual budget requires strong financial acumen and responsibility
• Working in a small company may require wearing multiple hats and taking on additional responsibilities
• The dynamic and fast-paced nature of the role may present unique challenges and opportunities
• The hybrid work environment may require strong communication and time management skills

ASSUMPTION: The potential challenges in this role are outweighed by the opportunities for growth and impact on the company's success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses primarily on paid advertising channels
• This role offers a unique opportunity to lead a team and make a significant impact on the company's growth and success
• Compared to other performance marketing roles, this role offers a higher degree of autonomy and responsibility

ASSUMPTION: This role is unique in its focus on paid advertising channels and the opportunity for significant impact on the company's growth and success.

📝 Sample Projects

• Developing and implementing a new performance marketing strategy to drive growth in a new market
• Optimizing campaign performance and reducing cost per acquisition (CPA) by 20%
• Expanding the company's presence on social media platforms to increase brand awareness and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the performance marketing team currently?
• How does KRUU support the professional development and growth of its employees?
• What is the company's long-term vision for growth and expansion?
• How does KRUU measure the success of its performance marketing campaigns?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing and leadership
• Prepare examples of your past performance marketing campaigns and their results
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.