📌 Core Information
🔹 Job Title: Team Lead, Product Marketing
🔹 Company: Carta
🔹 Location: Seattle, WA
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining market positioning within the Private Markets space
- Crafting product narratives that support the overall brand strategy
- Collaborating with cross-functional partners to integrate customer feedback into the product roadmap
- Building compelling go-to-market strategies for new products
- Conducting customer interviews and gathering feedback to inform product development and marketing strategies
- Driving awareness and adoption of Carta products and services
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams. Experience in fintech and the private markets ecosystem is crucial for success.
📋 Key Responsibilities
✅ Define Carta’s market positioning within the Private Markets space
✅ Craft product narratives that support the overall brand strategy
✅ Collaborate with cross-functional partners to integrate customer feedback into the product roadmap
✅ Build compelling go-to-market strategies for new products
✅ Conduct customer interviews and gather feedback to inform product development and marketing strategies
✅ Drive awareness and adoption of Carta products and services
ASSUMPTION: This role involves a mix of strategic thinking, customer engagement, and cross-functional collaboration. The ideal candidate will be comfortable in a dynamic, ever-changing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 10 years of product marketing experience, with relevant fintech experience in the private markets ecosystem
Required Skills:
- Proven track record of defining market positioning and crafting product narratives
- Experience working with cross-functional teams to integrate customer feedback into product roadmaps
- Ability to build and execute compelling go-to-market strategies
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience in a leadership role, managing and mentoring a team
- Familiarity with the Carta ecosystem and its products
- Experience working with startup founders and private equity investors
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education. Experience in the private markets ecosystem is highly valued.
💰 Compensation & Benefits
Salary Range: $158,080 - $197,600 salary in Seattle, WA (This is an estimate based on the provided range and market data for similar roles in the Seattle area)
Benefits:
- Equity for all full-time roles
- Exceptional benefits package
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The provided salary range is inclusive of base salary and may include additional compensation such as bonuses or commissions. The final offer may vary based on factors such as candidate experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on private markets and venture capital
Company Size: 1,001-5,000 employees. This size allows for a mix of startup agility and established processes, providing opportunities for growth and impact.
Founded: 2012. Carta has grown significantly since its founding, expanding its product offerings and global presence.
Company Description:
- Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity, and private credit.
- Carta’s fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity.
- Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.
Company Specialties:
- Cap Table Management
- Equity Management
- 409A Valuations
- FAS123R/ASC 718 Reports
- Private Markets
- Public Markets
- Founders
- Compensation
- Stock Option Exercising
- Tender offers
Company Website: http://www.carta.com
ASSUMPTION: Carta's focus on the private markets ecosystem makes it an attractive option for candidates interested in the venture capital and private equity spaces.
📊 Role Analysis
Career Level: Experienced professional with a focus on leadership and strategic decision-making
Reporting Structure: This role reports directly to the Head of Product Marketing and oversees a team of product marketers
Work Arrangement: On-site, with a focus on collaboration and in-person interaction with team members and stakeholders
Growth Opportunities:
- Potential to grow into a more senior role within the Product Marketing team or explore other leadership opportunities within Carta
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to learn from and collaborate with experienced professionals in the private markets ecosystem
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Carta's products and business strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on open communication and idea-sharing
Office Location(s): 316 2nd Ave S, Seattle, Washington 98104, US
Geographic Context:
- Seattle is a vibrant, tech-focused city with a strong startup ecosystem
- The office is located in the heart of downtown Seattle, offering easy access to public transportation, restaurants, and cultural attractions
- Seattle has a mild, oceanic climate with moderate rainfall throughout the year
Work Schedule: Full-time, with a focus on flexible scheduling and work-life balance
ASSUMPTION: The Seattle office offers a dynamic, collaborative work environment that fosters innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a Q&A session with the Product Marketing team
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Understanding of the private markets ecosystem and Carta's products
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, fintech, and the private markets ecosystem
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Familiarize yourself with Carta's products and company culture to demonstrate your enthusiasm and fit for the role
ATS Keywords: Product Marketing, Fintech, Private Markets, Market Positioning, Product Narratives, Go-to-Market Strategies, Customer Interviews, Feedback Integration, Cross-Functional Teams, Leadership, Team Management
ASSUMPTION: The interview process is designed to assess your skills, experience, and cultural fit for the role and Carta's work environment.
🛠️ Tools & Technologies
- Asana or similar project management tools
- Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
- Marketo or similar marketing automation tools
- Salesforce or similar CRM platforms
ASSUMPTION: The tools and technologies used at Carta are industry-standard and designed to support collaboration and productivity.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Data-driven
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Data-driven and results-oriented
Self-Assessment Questions:
- How do you approach defining market positioning for a new product or service?
- Can you describe a time when you successfully integrated customer feedback into a product roadmap?
- How do you balance strategic thinking with tactical execution in your role?
ASSUMPTION: Carta values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Navigating a large, complex organization with multiple stakeholders
- Adapting to changes in product roadmaps and market conditions
- Balancing the need for strategic thinking with the need for tactical execution
ASSUMPTION: These challenges are common in a leadership role within a growing, dynamic organization like Carta.
📈 Similar Roles Comparison
- This role is unique in its focus on the private markets ecosystem and Carta's suite of products
- Compared to similar roles in other organizations, this role offers a unique opportunity to work at the intersection of venture capital, private equity, and private credit
- Career progression in this role could lead to opportunities in product management, marketing leadership, or other strategic roles within Carta
ASSUMPTION: This role offers a unique opportunity to work in a specialized, high-growth area of the private markets ecosystem.
📝 Sample Projects
- Defining market positioning for Carta's recent acquisition of Tactyc, an analytics tool
- Crafting product narratives for Carta's cap table and fund administration businesses
- Building and executing a go-to-market strategy for a new product launch
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the opportunity to work on high-impact initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing team?
- How does Carta support the professional development and growth of its employees?
- What are the biggest challenges facing the Product Marketing team in the next 6-12 months, and how can this role help address them?
- How does Carta approach collaboration and information-sharing with other teams and departments?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and Carta's work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, fintech, and the private markets ecosystem
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Familiarize yourself with Carta's products and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
