Team Lead Social Media (w/m/d)

📌 Core Information

🔹 Job Title: Team Lead Social Media (w/m/d)

🔹 Company: Moyn Media GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and supporting the social media team
• Managing editorial plans, content strategies, and performance
• Collaborating with partners, influencers, and clients
• Developing creative concepts and strategies
• Fostering a positive and productive team environment

ASSUMPTION: This role requires a balance of leadership, creativity, and operational skills. The ideal candidate will have a strong background in social media marketing and experience in team management.

📋 Key Responsibilities

✅ Lead and support the social media team, providing expertise and guidance

✅ Manage editorial plans, content strategies, and performance in regular meetings

✅ Collaborate with partners, influencers, and clients to achieve campaign goals

✅ Develop creative concepts and strategies for social media channels

✅ Foster a positive and productive team environment, encouraging learning and growth

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 4 years of experience in social media marketing, with at least 1 year in a leadership or management role

Required Skills:

• Proven experience in social media marketing and team leadership
• Strong communication and interpersonal skills in German and English
• Excellent organizational and project management skills
• Creative problem-solving abilities
• Familiarity with social media analytics and performance metrics

Preferred Skills:

• Experience with specific social media platforms (e.g., YouTube, Instagram, TikTok, Facebook)
• Knowledge of influencer marketing strategies
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in social media marketing and experience in team management. They should be comfortable working in a dynamic, fast-paced environment and be able to balance strategic planning with hands-on execution.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment
• Flexible working hours and remote work options

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Moyn Media is an advertising agency specializing in social media marketing, video production, and influencer marketing. They work with a diverse range of clients, from brands and institutions to media companies.

Company Size: Moyn Media is a small agency with 11-50 employees. This size allows for a more intimate and collaborative work environment, with opportunities for close collaboration with senior leadership.

Founded: Moyn Media was founded in 2020, making it a relatively young and dynamic company.

Company Description:

• Moyn Media is a young, innovative agency specializing in social media marketing and video production
• The company offers a range of services, including social media strategy, content creation, influencer marketing, and branded entertainment
• Moyn Media prides itself on its open and collaborative agency structure, working on eye level with its partners

Company Specialties:

• Videoproduction
• Social Media
• Influencer Marketing
• Branded Entertainment
• Branded Channels
• Digital Content Strategies
• Consulting & Workshops
• Format-Entwicklung
• Business Development
• Image Filme
• Digital Marketing
• Influencer Relationships
• Influencer Research
• YouTube
• Instagram
• TikTok
• and Facebook

Company Website: moyn-media.com

ASSUMPTION: Moyn Media's small size and young age contribute to a dynamic and fast-paced work environment, with opportunities for growth and development.

📊 Role Analysis

Career Level: This role is suitable for an experienced social media marketing professional looking to take the next step in their career, moving from an individual contributor role to a leadership position.

Reporting Structure: The Team Lead Social Media will report directly to the company's management team and will be responsible for leading and managing the social media team.

Work Arrangement: This role is on-site, with flexible hours and remote work options available. The ideal candidate will be comfortable working in a hybrid environment, balancing on-site collaboration with remote work.

Growth Opportunities:

• As a young and growing company, Moyn Media offers opportunities for professional growth and development
• The ideal candidate will have the chance to shape the social media team and make a significant impact on the company's success
• With experience and strong performance, the Team Lead Social Media may have the opportunity to take on additional responsibilities or move into a management role

ASSUMPTION: The ideal candidate will be proactive and eager to take on new challenges, with a long-term view of their career growth and development.

🌍 Location & Work Environment

Office Type: Moyn Media's office is located in the heart of Cologne, offering a modern and collaborative work environment.

Office Location(s): Zülpicher Platz 9, Köln, NRW 50674, DE

Geographic Context:

• Cologne is a vibrant and culturally diverse city, offering a high quality of life and numerous recreational opportunities
• The city is well-connected by public transportation, making it easy to commute to work
• Cologne is home to a thriving advertising and marketing industry, providing ample networking opportunities

Work Schedule: The work schedule is full-time (40 hours per week), with flexible hours and remote work options available. The ideal candidate will be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and deadlines.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment, with the ability to balance multiple priorities and adapt to changing demands.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the management team to discuss the role in more detail and assess cultural fit
• Final interview with the company's founders to discuss long-term goals and expectations

Key Assessment Areas:

• Social media marketing expertise and experience
• Leadership and team management skills
• Communication and interpersonal skills in German and English
• Creativity and problem-solving abilities
• Alignment with Moyn Media's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Moyn Media's business and the social media landscape
• Showcase your creativity and problem-solving abilities through specific examples or case studies
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Social Media Marketing, Team Leadership, Content Strategy, Performance Optimization, Influencer Management, Client Communication, Creativity, Problem Solving

ASSUMPTION: The application process may vary depending on the specific needs of the company and the role. The ideal candidate will be proactive and adaptable, tailoring their application materials and interview approach to the specific requirements of the role.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics and performance tracking tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The ideal candidate will have experience with relevant social media management, analytics, and project management tools. They should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency and open communication
• Collaboration and teamwork
• Creativity and innovation
• Client-centric approach
• Continuous learning and growth

Work Style:

• Dynamic and fast-paced environment
• Collaborative and supportive team culture
• Flexible and adaptable approach to work
• Focus on results and outcomes, rather than hours worked

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and demands?
• Are you comfortable working in a collaborative and supportive team culture, with a focus on open communication and transparency?
• Do you have a strong client-centric mindset, with a focus on delivering results and exceeding expectations?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Moyn Media, with a passion for social media marketing, a collaborative work style, and a commitment to the company's values.

⚠️ Potential Challenges

• The role may require working on evenings and weekends to meet deadlines or support client needs
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require travel to attend industry events, client meetings, or other work-related activities
• The social media landscape is constantly evolving, requiring the ideal candidate to stay up-to-date with the latest trends and best practices

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment, with the ability to adapt to changing demands and priorities. They will also be proactive in staying up-to-date with the latest trends and best practices in social media marketing.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Social Media Strategist role, with a focus on leading and managing a team
• Unlike other roles in the industry, this role offers the opportunity to work with a young and dynamic agency, with a focus on innovation and creativity
• This role may offer more opportunities for growth and development than similar roles in larger or more established agencies

ASSUMPTION: The ideal candidate will be attracted to the unique opportunities and challenges offered by this role, with a focus on growth, development, and innovation.

📝 Sample Projects

• Developing and executing a social media strategy for a major brand launch
• Managing a team to create and produce a series of branded video content for a client's social media channels
• Conducting a comprehensive audit of a client's social media presence and developing a plan to improve performance and engagement

ASSUMPTION: The ideal candidate will have experience with relevant social media marketing projects, with a focus on strategy, execution, and performance optimization.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Moyn Media support the professional growth and development of its employees?
• What are the most important priorities for this role in the first 90 days?
• How does Moyn Media approach collaboration and communication with clients and partners?
• What are the most rewarding aspects of working at Moyn Media, according to current employees?

ASSUMPTION: The ideal candidate will prepare thoughtful and insightful questions to ask during the interview, demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Moyn Media's business and the social media landscape
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with a thank-you note after the interview, expressing your appreciation for the opportunity to discuss the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.