📌 Core Information
🔹 Job Title: Team Lead Video Marketing (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Berlin office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing YouTube campaign strategies tailored to the used car sales industry
- Leading a high-performing team and establishing scalable processes
- Analyzing campaign performance and driving data-informed decisions
- Collaborating with the copywriting team to create compelling ad creatives
- Expanding into additional video environments via programmatic advertising
- Fostering a culture of innovation and learning
ASSUMPTION: This role requires a strategic and creative thinker with a strong analytical mindset and proven expertise in managing YouTube Ads campaigns.
📋 Key Responsibilities
✅ Develop and execute YouTube campaign strategies tailored to the used car sales industry, leveraging deep knowledge of campaign types, targeting options, and audience segmentation to drive measurable results
✅ Build and lead a high-performing team by establishing scalable processes and structures that ensure flawless campaign execution and continuous improvement
✅ Analyze campaign performance in detail to establish clear cause-and-effect relationships, assess ROI, and translate insights into actionable strategies for growth
✅ Collaborate with the copywriting team to co-develop compelling creatives that resonate with target audiences, based on a sophisticated data understanding of customer behavior, market trends, and competition
✅ Expand into additional video environments via programmatic such as DV360, Tradedesk, Amazon, ensuring a seamless integration of these platforms into the overall marketing strategy
✅ Foster a culture of innovation and learning by encouraging constant testing, iteration, and adaptation to identify new growth opportunities and stay ahead of industry trends
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership skills to manage a team and drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven expertise in managing YouTube Ads campaigns, with a deep understanding of all campaign and targeting types
Required Skills:
- Strong leadership skills, with experience building and mentoring high-performing teams
- Analytical mindset with the ability to assess campaign performance, establish cause-and-effect relationships, and drive data-informed decisions
- Strategic and creative thinker, capable of developing tailored advertising strategies and collaborating on impactful ad creatives
- Highly organized and detail-oriented, with the ability to manage multiple campaigns and projects simultaneously
- Fluency in English; proficiency in another European language such as German, Spanish, French, or Italian is a plus
Preferred Skills:
- Experience in the automotive industry
- Knowledge of programmatic advertising platforms such as DV360 or The Tradedesk
ASSUMPTION: Candidates with experience in performance marketing and a strong understanding of the used car sales industry will be at an advantage.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and market rates for similar roles in Berlin)
Benefits:
- Education Budget: A dedicated budget for online courses, conferences, and trainings
- Discounts on Brands: Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special Offers on Used Cars: Special offers on used cars for employees, their family, and friends
- Flexible Working Hours: Flexible working hours and the option to work from home
- 30 Days of Vacation: 30 days of vacation per year
- Mental Well-being Support: Free access to Headspace for mental well-being
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market data for similar roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees (AUTO1 Group is a multi-brand technology company operating in over 30 countries)
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, building the best way to buy and sell cars
- The company operates local consumer brands like wirkaufendeinauto.de, merchant brand AUTO1.com, and retail brand Autohero
- AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars
Company Specialties:
- mobility
- technology
- innovation
- startups
- fin-tech
- automotive
- and disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, innovative company with a strong focus on technology and disruption in the automotive industry.
📊 Role Analysis
Career Level: Mid to Senior level, with the opportunity to grow within the company
Reporting Structure: This role reports directly to the Marketing Director and oversees a team of video marketing specialists
Work Arrangement: On-site at the Berlin office, with flexible working hours and the option to work from home
Growth Opportunities:
- Potential to grow within the marketing team or explore other opportunities within the AUTO1 Group
- Chance to work on international projects and expand knowledge of the European used car market
- Opportunity to develop leadership and management skills by leading a team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing team and across the AUTO1 Group.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Berlin
Office Location(s): Bergmannstraße 72, Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home
ASSUMPTION: Berlin offers a dynamic and exciting work environment, with a strong tech industry and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the Marketing Director and team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical mindset and data-driven decision-making
- Cultural fit and alignment with AUTO1 Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the used car sales industry and YouTube Ads campaign management
- Showcase your leadership and team management abilities through examples from your past experiences
- Follow up after your application to express your interest in the role and reiterate your qualifications
ATS Keywords: YouTube Ads, campaign management, targeting, audience segmentation, performance marketing, data analysis, team leadership, strategic thinking, innovation
ASSUMPTION: The application process for AUTO1 Group is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- YouTube Ads platform
- Google Analytics
- Programmatic advertising platforms (e.g., DV360, The Tradedesk)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should have experience with the YouTube Ads platform and a strong understanding of performance marketing metrics and tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement
- Data-driven: Making informed decisions based on data and analytics
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and transparency
- Customer-centric: Focusing on the needs and preferences of customers
Work Style:
- Fast-paced and dynamic, with a focus on results and growth
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and analytical, with a focus on performance and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable making data-driven decisions and iterating based on performance metrics?
- Do you enjoy working collaboratively with a team to achieve common goals?
ASSUMPTION: AUTO1 Group values innovation, data-driven decision-making, and collaboration. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to make data-driven decisions.
⚠️ Potential Challenges
- Managing a team and ensuring flawless campaign execution in a fast-paced environment
- Keeping up with industry trends and adapting strategies accordingly
- Balancing the need for innovation with the need for consistent, measurable results
- Working with a diverse team and managing remote team members
ASSUMPTION: This role presents both opportunities and challenges, requiring strong leadership, adaptability, and a focus on results.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of YouTube Ads campaign management and a strong analytical mindset
- Compared to other video marketing roles, this position offers the opportunity to work on international projects and drive growth for a leading digital automotive platform
- Career-wise, this role offers significant growth opportunities within the marketing team and across the AUTO1 Group
ASSUMPTION: This role is unique in its focus on YouTube Ads campaign management and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a YouTube Ads campaign to drive brand awareness and customer acquisition for Autohero
- Expanding into additional video environments via programmatic advertising to reach new audiences
- Analyzing campaign performance and optimizing strategies to improve ROI and drive growth
ASSUMPTION: These sample projects illustrate the key responsibilities and challenges of this role, requiring a strong understanding of YouTube Ads campaign management and a data-driven approach to decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Autohero and the AUTO1 Group?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the team collaborate and communicate to ensure consistent, high-quality campaign execution?
- What opportunities are there for growth and development within the marketing team and across the AUTO1 Group?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AUTO1 Group careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past YouTube Ads campaigns and their results
- Be ready to discuss your leadership and team management abilities, as well as your understanding of the used car sales industry
- Follow up after your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
