Team Leader - Marketing Automation BRAZE H/F

📌 Core Information

🔹 Job Title: Team Leader - Marketing Automation BRAZE H/F

🔹 Company: NEXTON

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: ⚙️ Marketing Automation

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the deployment of BRAZE for CRM Marketing Automation across international territories.
• Enhancing the marketing team's ability to design personalized activation and retention journeys.
• Improving agility and accelerating the time-to-market for marketing campaigns.
• Utilizing multiple communication channels effectively.

ASSUMPTION: This role involves the strategic integration of the BRAZE platform, requiring strong leadership to manage cross-territorial projects. Based on the description, this is a senior-level position with responsibility for both tactical execution and strategic planning.

📋 Key Responsibilities

✅ Supervise and support a team of Product Owners and Customer Success Managers.

✅ Facilitate the design and execution of multi-channel marketing automation strategies.

✅ Define and oversee the functional and technical roadmap.

✅ Collaborate with Data teams for effective data alignment with project goals.

✅ Govern the integration and configuration of marketing automation tools.

✅ Continuously optimize marketing automation processes.

✅ Ensure consistency in application standards and manage project costs effectively.

✅ Monitor project progress and report on key alerts.

✅ Uphold business satisfaction by ensuring effective marketing strategies.

✅ Ensure compliance with Data and GDPR standards.

✅ Provide backup support for Product Owners when necessary.

ASSUMPTION: Responsibilities strongly suggest a need for a proactive leader with a thorough understanding of marketing automation systems and compliance standards. This role appears to require strategic thinking and practical implementation skills.

🎯 Required Qualifications

Education: Not specified

Experience: At least 6 years in Marketing Automation, experienced in implementing BRAZE.

Required Skills:

• Marketing Automation expertise
• Proven BRAZE implementation experience
• CRM migration proficiency in an international context

Preferred Skills:

• Strong project management capabilities
• Excellent team leadership and communication skills

ASSUMPTION: The role demands a hybrid skill set combining business acumen with technical know-how, essential for successful marketing automation leadership.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive based on location and industry standards.

Benefits:

• Dynamic communities for career support
• Meetups and training opportunities
• Sporting and festive events
• Sustainable mobility package
• Latest generation phone

Working Hours: 40 hours per week

ASSUMPTION: The company offers extensive benefits aimed at professional development and work-life balance, typical for competitive technology consulting firms.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting; focused on digital transformation.

Company Size: 11-50 employees, highlighting a close-knit team environment.

Founded: 2019

Company Description:

• Expertise in Websites and Mobile App development
• Commitment to exceeding client expectations
• Focused on business growth for clients

Company Specialties:

• WordPress and Shopify solutions
• Advanced tech stack including Node and React
• Comprehensive digital marketing services

Company Website: www.nextonit.io

ASSUMPTION: Given NEXTON's size and scope, applicants might expect a dynamic work environment with high growth potential and diverse project exposure.

📊 Role Analysis

Career Level: Senior leadership position with strategic and operational oversight.

Reporting Structure: Likely reports to the Director of Marketing or a senior executive.

Work Arrangement: Primarily on-site, supporting collaboration across various teams.

Growth Opportunities:

• Advance to broader leadership roles
• Opportunity to influence digital strategy development
• Potential to expand cross-border project management skills

ASSUMPTION: The position offers significant potential for career growth, especially in a fast-paced digital transformation environment where strategic impact can be significant.

🌍 Location & Work Environment

Office Type: Likely a modern, tech-focused space geared towards innovation.

Office Location(s): Key location is Paris, a vibrant hub for innovation and technology advancements.

Geographic Context:

• Paris is a central point for European business activities
• Active tech and digital marketing community
• Rich cultural and professional networking opportunities

Work Schedule: Standard full-time schedule with expected flexibility for project needs.

ASSUMPTION: The Paris location offers strong networking potential and exposure to diverse international projects.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening
• Technical and leadership interviews
• Final interview with senior management

Key Assessment Areas:

• Technical proficiency with BRAZE and CRM systems
• Leadership and team management abilities
• Compliance and strategic thinking in data management

Application Tips:

• Highlight experience with international project management
• Emphasize strong strategic impact in previous roles
• Demonstrate proficiency in multi-channel marketing strategies

ATS Keywords: Marketing Automation, BRAZE, CRM Migration, Project Management, Data Alignment, Team Leadership

ASSUMPTION: Emphasis on both technical and leadership capabilities suggests a rigorous selection process focusing on strategic and operational excellence.

🛠️ Tools & Technologies

• BRAZE platform
• CRM tools
• Data analytics software

ASSUMPTION: The role involves using advanced marketing technologies and CRM platforms, leveraging data for impactful decision-making.

👔 Cultural Fit Considerations

Company Values:

• Commitment to digital innovation
• Focus on client satisfaction and impact
• Encouragement of continuous learning and development

Work Style:

• Collaborative and dynamic
• Proactive and results-oriented
• Flexible for continuous optimization and improvement

Self-Assessment Questions:

• Do I have a proactive attitude towards implementing new technologies?
• Am I comfortable leading cross-cultural and cross-territorial teams?
• Can I adapt quickly to fast-evolving digital environments?

ASSUMPTION: The cultural fit will favor candidates who are adaptable and proactive, thriving in an innovation-driven workplace.

⚠️ Potential Challenges

• Managing a diverse team across multiple countries
• Navigating data compliance in international contexts
• Integrating BRAZE into existing legacy systems
• Sustaining high performance amidst rapid digital transformation

ASSUMPTION: Challenges are typical of roles requiring leadership in technology integration and international project management.

📈 Similar Roles Comparison

• Role similarities with CRM Project Manager, but with a specific BRAZE focus
• Comparable responsibilities to Digital Marketing Directors, emphasizing technology
• Similar skill set requirements to Technical Leads, with added marketing expertise

ASSUMPTION: This position aligns closely with strategic marketing and IT roles emphasizing cross-functional project execution.

📝 Sample Projects

• Implementing a global BRAZE rollout for a multinational media company
• Optimizing CRM systems for increased customer engagement and data analysis
• Developing multi-channel marketing strategies with significant ROI

ASSUMPTION: The role likely involves large-scale projects focused on improving digital marketing effectiveness and customer engagement metrics.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for success in this role?
• How does NEXTON support team leaders in continuous learning and development?
• What challenges has the team encountered in previous BRAZE implementations?
• How does the company approach data privacy and GDPR compliance?
• What opportunities exist for career advancement within the company?

ASSUMPTION: These questions can help candidates gain deeper insights into the role's responsibilities and the company's strategic outlook.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume highlighting relevant experience
• Ensure your cover letter outlines your strategic impact in prior roles
• Be prepared to discuss your experience with data compliance
• Follow up with the HR team for confirmation or further steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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