Team Leader - Marketing Automation BRAZE H/F

📌 Core Information

🔹 Job Title: Team Leader - Marketing Automation BRAZE H/F

🔹 Company: NEXTON

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: ⚙️ Marketing Automation

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading and overseeing the delivery roadmap of the Marketing Automation project.
• Supervising a cross-functional team of Product Owners and Customer Success Managers.
• Supporting multi-channel marketing strategies and tool integrations for international territories.
• Enhancing marketing processes and ensuring data compliance.

ASSUMPTION: The role requires substantial leadership and project management experience, particularly with the BRAZE tool, indicating a strategic position within the marketing automation space.

📋 Key Responsibilities

✅ Oversee the team's delivery roadmap in Marketing Automation.

✅ Support Sales and Marketing in multi-channel strategy implementation.

✅ Optimize marketing automation processes continuously.

✅ Collaborate with data teams to ensure roadmap alignment.

✅ Ensure compliance with data protection regulations such as RGPD.

✅ Serve as a backup for Product Owners when necessary.

ASSUMPTION: Responsibility focus on strategic alignment and execution implies a need for a decisive leader capable of handling complex system integrations across international markets.

🎯 Required Qualifications

Education: Not specified, but likely requires a degree in Marketing, Business, or a related field.

Experience: At least 6 years in Marketing Automation, preferably with BRAZE implementation experience.

Required Skills:

• Marketing Automation Expertise
• Proven BRAZE Tool Implementation
• Project Management Skills
• Data Alignment Strategies

Preferred Skills:

• Experience in International CRM Migrations
• Technical Knowledge in Marketing Tools

ASSUMPTION: A strong background in both strategy and technical implementation is crucial, suggesting the role is suited for candidates with dual expertise in business strategy and technical execution.

💰 Compensation & Benefits

Salary Range: Not specified, typically competitive in the marketing automation sector, varying by experience and expertise.

Benefits:

• Engagement in dynamic communities
• Opportunities for skill development through workshops and meet-ups
• Access to modern technology and tools

Working Hours: 40 hours per week, standard full-time arrangement with necessary flexibility for project demands.

ASSUMPTION: Benefits and compensation packages are designed to attract high-caliber professionals, indicating an investment in continuous personal and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 11-50 employees - a close-knit structure that encourages collaboration.

Founded: 2019

Company Description:

• Specializes in digital transformation projects, including web and mobile app development.
• Focuses on exceeding client expectations through innovation and strategy.
• Cultivates a supportive culture driven by creative and technical expertise.

Company Specialties:

• WordPress
• Shopify
• React

Company Website: www.nextonit.io

ASSUMPTION: The company's focus on digital transformation and emerging technologies suggests a culture prioritizing innovation, adaptability, and continuous learning.

📊 Role Analysis

Career Level: Senior level, given the lead responsibility for marketing initiatives and team oversight.

Reporting Structure: Coordination with Business Owners and upper management for strategic alignment.

Work Arrangement: On-site collaboration with flexibility for cross-territory coordination.

Growth Opportunities:

• Advancing expertise in cloud-based automation platforms
• Developing leadership skills in a growing team environment
• Expanding international experience and influence

ASSUMPTION: The position offers ample opportunities for professional growth through exposure to international projects and leading-edge technology implementations.

🌍 Location & Work Environment

Office Type: Modern facilities suitable for collaborative work and strategic planning.

Office Location(s): Paris, with potential for travel across international territories.

Geographic Context:

• Located in a major European tech hub with access to global markets.
• Rich cultural and educational opportunities in Paris.
• Strong infrastructure supporting business operations.

Work Schedule: Regular business hours with flexibility for mission-critical projects.

ASSUMPTION: Given the role's strategic importance, periodic travel and extended hours may be necessary to meet project demands across different regions.

💼 Interview & Application Insights

Typical Process:

• Initial screening of qualifications and previous experience
• Technical interview focusing on marketing automation strategy
• Final interview with senior management to gauge fit and alignment with company goals

Key Assessment Areas:

• Leadership and team management capabilities
• Technical proficiency with marketing tools, especially BRAZE
• Strategic planning and execution skills

Application Tips:

• Highlight experience with international marketing automation projects.
• Demonstrate leadership skills through examples of past project management roles.
• Emphasize adaptability and innovative problem-solving abilities.

ATS Keywords: Marketing Automation, BRAZE, CRM Migration, Project Management, Team Leadership

ASSUMPTION: The application process is rigorous with an emphasis on technical expertise and strategic capabilities, reflecting the high level of responsibility associated with the role.

🛠️ Tools & Technologies

• Marketing Automation Platforms (e.g., BRAZE)
• CRM Tools
• Data Analytics Platforms

ASSUMPTION: Proficiency in these tools is necessary not only for managing current projects but also for innovating and optimizing marketing strategies effectively.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation
• Emphasis on teamwork and collaboration
• Focus on client satisfaction and exceeding expectations

Work Style:

• Flexible and adaptable to change
• Proactive problem-solving attitude
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you handle rapidly changing project requirements?
• What experience do you have leading international marketing teams?
• How do you approach challenges with the integration of new technology?

ASSUMPTION: A candidate who thrives in dynamic environments and demonstrates strong collaborative skills will likely excel in this setting.

⚠️ Potential Challenges

• Managing and synchronizing marketing strategies across multiple international territories
• Ensuring ongoing compliance with data protection regulations
• Maintaining team alignment on strategic goals amidst changing marketing landscapes
• Integrating new technologies with existing systems with minimal disruption

ASSUMPTION: The role entails balancing multiple project parameters while driving innovation, which requires a robust strategic outlook and agile response capability.

📈 Similar Roles Comparison

• Greater emphasis on international strategy development compared to similar roles
• Stronger focus on technical integration and compliance assurance
• Broader team leadership and project orchestration responsibilities

ASSUMPTION: This role offers a unique blend of strategic influence and technical oversight, standing out from similar positions typically confined to either aspect.

📝 Sample Projects

• Implementing BRAZE across European territories to enhance marketing automation
• Redesigning CRM strategies to accommodate new marketing tools
• Developing cross-departmental collaboration frameworks to optimize communication channels

ASSUMPTION: Projects are designed to leverage robust strategic planning and execution skills, utilizing the latest in marketing automation technologies.

❓ Key Questions to Ask During Interview

• What are the current challenges facing the marketing automation team?
• How does NEXTON support ongoing professional development for its team leaders?
• Can you describe a successful integration project that overcame significant obstacles?
• What metrics are used to evaluate the success of the marketing automation strategies implemented?
• How frequently do international market changes necessitate strategic adjustments?

ASSUMPTION: Inquiries should focus on gaining clarity on strategic vision, team dynamics, and support mechanisms available, ensuring alignment with personal career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare detailed examples of past project leadership experiences
• Demonstrate technical competencies in BRAZE and related tools
• Highlight your adaptability and interpersonal skills during the interview process
• Be proactive in following up with the recruitment team to show your enthusiasm

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.