Teamlead Performance Marketing DACH + EU (m/w/d), Hybrid oder Remote - 32-40h

📌 Core Information

🔹 Job Title: Teamlead Performance Marketing DACH + EU (m/w/d), Hybrid oder Remote - 32-40h

🔹 Company: Buah GmbH

🔹 Location: Munich, Bavaria, Germany (Remote/Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid or Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive influencer marketing strategies
• Leading a team of 3-4 employees and fostering their growth
• Managing a monthly six-figure budget and optimizing ROAS
• Building and maintaining relationships with relevant influencers and agencies

ASSUMPTION: This role requires a strong focus on data analysis and strategic planning, as well as excellent communication and leadership skills.

📋 Key Responsibilities

✅ Monitoring and analyzing influencer campaign performance using KPIs (ROAS, AOV, etc.)

✅ Creating detailed reports and presenting results monthly

✅ Managing influencer marketing budgets and ensuring expenses stay within the allocated budget

✅ Leading a team of 3-4 employees and conducting weekly team meetings

✅ Building and maintaining relationships with influencers, content creators, and agencies

✅ Responsible for Google Ads, Meta, and Bing campaigns, with a budget in the seven-figure range

✅ Leading agencies for Google, Meta, and Amazon Ads as a central sparring partner

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong analytical and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of experience in influencer marketing management, with a strong network in the industry

Required Skills:

• Excellent analytical skills and a data-driven approach
• Proven experience in budget management (monthly six-figure budget)
• Familiarity with project management tools (e.g., Asana)
• Strong leadership skills and experience leading a team
• Excellent communication skills in German and English

Preferred Skills:

• Experience in E-Commerce
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in influencer marketing and a strong network within the industry will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

• Flexible working hours
• Personal and professional development opportunities
• Modern work tools
• Impactful work with direct influence on company success
• Monthly benefits, such as vouchers
• Company pension scheme
• Budget for buah products and a great team environment

Working Hours: 32-40 hours per week, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany with similar responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages

Company Size: 2-10 employees (Small, agile team with flat hierarchies)

Founded: 2015 (Young, growing company)

Company Description:

• buah is a German startup specializing in the distribution of freeze-dried fruits and vegetables through e-commerce
• The company's mission is to create moments of enthusiasm through innovative healthy snack products
• buah values a strong company culture based on community, with a focus on its employees' well-being and growth

Company Specialties:

• E-Commerce
• Healthy Snacks
• Influencer Marketing

Company Website: buah.de

ASSUMPTION: As a small, growing company, buah offers a dynamic work environment with opportunities for professional growth and impact.

📊 Role Analysis

Career Level: Mid-level marketing professional with team leadership responsibilities

Reporting Structure: This role reports directly to the management team and has a high level of autonomy

Work Arrangement: Hybrid or fully remote, with flexible working hours

Growth Opportunities:

• Potential to grow into a management or director role as the company expands
• Opportunities to learn and develop new skills in influencer marketing and e-commerce
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as buah continues to expand its market presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Munich, Bavaria

Office Location(s): Endeweg 5, Munich, Bavaria 81243, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The city offers a high quality of life, with a vibrant cultural scene and numerous recreational opportunities
• Munich is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Flexible working hours, with the option to work remotely

ASSUMPTION: The hybrid or remote work arrangement allows for a better work-life balance and caters to employees' individual needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site or virtual interview with the management team to discuss the role in more detail and assess technical skills

Key Assessment Areas:

• Analytical skills and data-driven approach
• Leadership and team management skills
• Communication and interpersonal skills
• Cultural fit and alignment with buah's values

Application Tips:

• Highlight your relevant experience and achievements in influencer marketing and team leadership
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare examples of successful influencer marketing campaigns and their results

ATS Keywords: Influencer Marketing, Performance Marketing, Team Leadership, Budget Management, Data Analysis, Google Ads, Meta Ads, Bing Ads, E-Commerce, Project Management

ASSUMPTION: As a small company, buah's hiring process may be more flexible and personalized than larger organizations.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana)
• Data analysis tools (e.g., Google Analytics, Excel)
• Advertising platforms (Google Ads, Meta Ads, Bing Ads)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Community: buah values a strong, supportive team environment
• Growth: The company encourages employees to learn and develop new skills
• Impact: buah empowers its employees to make a significant difference in the company's success

Work Style:

• Collaborative: buah fosters a team-oriented work environment
• Flexible: The company offers flexible working hours and remote work options
• Data-driven: buah values a strong focus on data analysis and informed decision-making

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong data-driven approach to marketing and decision-making?

ASSUMPTION: Candidates who align with buah's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a team remotely may present unique challenges and require strong communication skills
• Balancing multiple responsibilities, including campaign management, budget management, and team leadership
• Adapting to a fast-paced, growing company environment with evolving priorities
• Competing with larger, more established companies in the influencer marketing space

ASSUMPTION: These challenges can be overcome with strong leadership, excellent communication, and a data-driven approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on influencer marketing and requires a strong network within the industry
• As a small company, buah offers a more agile and dynamic work environment than larger organizations
• This role offers excellent growth opportunities and the chance to make a significant impact on the company's success

ASSUMPTION: Candidates should consider their preferences for company size and growth opportunities when comparing this role to similar positions.

📝 Sample Projects

• Developing and implementing a comprehensive influencer marketing strategy for a new product launch
• Analyzing the performance of influencer marketing campaigns and optimizing ROAS
• Managing a team of influencers and content creators for a long-term brand partnership

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the influencer marketing team currently, and how can this role help address them?
• How does buah support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does buah foster a collaborative and inclusive work environment?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this specific role
• Prepare examples of successful influencer marketing campaigns and their results
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.