Teamlead Performance Marketing Manager (m/w/d), Hybrid oder Remote - 32-40h

📌 Core Information

🔹 Job Title: Teamlead Performance Marketing Manager (m/w/d), Hybrid oder Remote - 32-40h

🔹 Company: Buah GmbH

🔹 Location: Munich, Bavaria, Germany (Remote/Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid or Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive influencer marketing strategies
• Leading a team of 3-4 employees and fostering their professional growth
• Managing a monthly six-figure budget and optimizing ROAS
• Collaborating with agencies for Google, Meta, and Amazon Ads
• Analyzing and reporting on campaign performance using KPIs

ASSUMPTION: This role requires a strong background in influencer marketing, data analysis, and team leadership. Candidates should be comfortable working with a significant budget and have experience in e-commerce.

📋 Key Responsibilities

✅ Monitoring and analyzing influencer campaign performance using KPIs (ROAS, AOV, etc.)

✅ Creating detailed reports and presenting findings to stakeholders

✅ Managing the influencer marketing budget and ensuring expenses stay within the allocated budget

✅ Developing and implementing comprehensive influencer marketing strategies, including A/B testing

✅ Leading a team of 3-4 employees, including weekly team meetings and one-on-one coaching

✅ Building and maintaining relationships with relevant influencers and agencies

✅ Managing Google Ads, Meta, and Bing campaigns, including ROAS optimization and budget control

✅ Acting as the central point of contact for agencies, providing strategic guidance and support

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with both internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in influencer marketing management, with a focus on e-commerce

Required Skills:

• Proven track record in influencer marketing, including campaign planning, execution, and analysis
• Excellent analytical skills and data-driven mindset
• Strong leadership and team management skills
• Fluency in German and English
• Experience with project management tools (e.g., Asana)
• Strong communication and negotiation skills

Preferred Skills:

• Experience with Google Ads, Meta, and Bing platforms
• Knowledge of the German influencer market
• Experience with A/B testing and optimization strategies

ASSUMPTION: Candidates should have a strong network of influencers and content creators, as well as experience in managing a significant budget.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience level and industry standards for this role)

Benefits:

• Flexible working hours
• Personal and professional development opportunities
• Modern work tools
• Impactful role with direct influence on company success
• Additional benefits, including laptop choice, monthly perks, pension scheme, and a budget for buah products

Working Hours: 32-40 hours per week, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on the role, experience level, and location. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages. Buah GmbH specializes in the distribution of freeze-dried fruits and vegetables through e-commerce.

Company Size: 2-10 employees. As a small company, Buah offers a dynamic work environment with flat hierarchies.

Founded: 2015. Buah was founded with a mission to create natural, better snacking experiences.

Company Description:

• Buah focuses on 100% fruit, with no added ingredients
• The company values community, with a culture that drives and advances buah values
• Buah offers flexible working hours and supports work-life balance

Company Specialties:

• Vertrieb von gefriergetrocknetem Obst und Gemüse

Company Website: buah.de

ASSUMPTION: As a small company, Buah offers a unique opportunity for candidates to have a significant impact on the business and its growth.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers the opportunity to lead a team and make strategic decisions that impact the company's marketing efforts.

Reporting Structure: The Teamlead Performance Marketing Manager will report directly to the Head of Marketing.

Work Arrangement: Hybrid or Remote. Buah offers flexible working arrangements, allowing employees to work from home or in the office as needed.

Growth Opportunities:

• Potential to advance to a senior marketing role or take on additional responsibilities as the company grows
• Opportunities to learn and develop skills in influencer marketing, data analysis, and team leadership
• Possibility to work with a diverse range of influencers and agencies, expanding professional networks

ASSUMPTION: This role offers significant growth potential, as Buah is a growing company with a strong focus on employee development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with flat hierarchies

Office Location(s): Munich, Bavaria, Germany

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Munich offers a high quality of life, with numerous parks, museums, and recreational opportunities

Work Schedule: Flexible working hours, with the option to work remotely

ASSUMPTION: The flexible work arrangement and modern office environment at Buah support a healthy work-life balance and encourage employee productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• In-depth knowledge of influencer marketing and data analysis
• Strong leadership and team management skills
• Excellent communication and negotiation skills
• Cultural fit with Buah's values and company culture

Application Tips:

• Highlight relevant experience in influencer marketing, data analysis, and team leadership
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare examples of successful influencer marketing campaigns you've managed and the results you achieved
• Demonstrate your understanding of Buah's mission and values, and explain how you can contribute to the company's success

ATS Keywords: Influencer Marketing, Performance Marketing, Data Analysis, Team Leadership, Google Ads, Meta, Bing, Budget Management, Strategic Planning, Negotiation, Communication

ASSUMPTION: The application process at Buah is designed to assess candidates' skills and cultural fit, with a focus on their ability to thrive in a dynamic, growing company.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana)
• Google Ads, Meta, and Bing platforms
• Data analysis tools (e.g., Google Analytics, Excel)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Community: Buah values a strong, collaborative team environment
• Innovation: The company encourages creativity and continuous learning
• Quality: Buah is committed to delivering high-quality products and services

Work Style:

• Flexible: Buah offers flexible working hours and remote work options
• Dynamic: The company operates in a fast-paced, growing environment
• Collaborative: Buah values teamwork and open communication

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable managing a significant budget and optimizing ROAS?
• Do you have a strong network of influencers and content creators in the German market?
• Are you committed to delivering high-quality work and driving results?

ASSUMPTION: Candidates who are a strong cultural fit with Buah's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a significant budget and optimizing ROAS can be challenging and requires strong analytical skills
• Leading a team and fostering their professional growth can be demanding, requiring excellent communication and leadership skills
• Working in a fast-paced, growing company can be stressful and require adaptability
• Building and maintaining relationships with relevant influencers and agencies can be time-consuming and require strong communication skills

ASSUMPTION: The challenges associated with this role are typical for a performance marketing manager position and can be overcome with the right skills and experience.

📈 Similar Roles Comparison

• Compared to other performance marketing manager roles, this position offers a unique opportunity to lead a team and make strategic decisions that impact the company's marketing efforts
• In the German influencer marketing landscape, this role offers the chance to work with a diverse range of influencers and agencies
• Career-wise, this role provides a strong foundation in influencer marketing, data analysis, and team leadership, with potential for growth and advancement

ASSUMPTION: This role offers a unique blend of responsibilities, challenges, and growth opportunities compared to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive influencer marketing strategy for a new product launch
• Analyzing the performance of influencer marketing campaigns and optimizing ROAS through A/B testing
• Managing a team of 3-4 employees, including coaching and mentoring to support their professional growth

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the key priorities for this role in the first 90 days?
• How does Buah support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role structured to support it?
• How does Buah measure the success of its influencer marketing campaigns, and what KPIs are most important?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture at Buah.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in influencer marketing, data analysis, and team leadership
• Prepare examples of successful influencer marketing campaigns you've managed and the results you achieved
• Demonstrate your understanding of Buah's mission and values, and explain how you can contribute to the company's success
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.