Tech Content & Engagement Lead, ALX

📌 Core Information

🔹 Job Title: Tech Content & Engagement Lead, ALX

🔹 Company: Amazon

🔹 Location: Seattle, Washington, United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Seattle, WA)

🚀 Job Overview

Key aspects of this role include:

• Driving content strategy and communications for the ALX team
• Crafting clear, compelling content for career development programs
• Managing content across multiple channels and collaborating with diverse teams
• Optimizing content based on usage data and participant feedback
• Building scalable content systems and governance mechanisms

ASSUMPTION: This role requires a strong background in content strategy and customer-facing writing, with experience managing content across multiple channels and collaborating across diverse teams.

📋 Key Responsibilities

✅ Own the product, program, and UX content and communication strategy, defining how we craft, manage, and scale content across customer touchpoints to drive awareness, adoption, and engagement with career development programs.

✅ Develop compelling, audience-specific messaging across multiple formats and use cases—including help documentation, detail pages, customer success stories, product launch materials, and internal engagement campaigns.

✅ Design and lead integrated communication plans to support product and program launches, change management efforts, and long-term engagement strategies.

✅ Drive the adoption of Generative AI tools and capabilities across the content lifecycle—identifying high-impact opportunities to automate, accelerate, or personalize content creation and distribution.

✅ Continuously audit and optimize content based on employee feedback, usage data, and evolving business needs—ensuring clarity, relevance, and discoverability.

✅ Conduct customer research and analyze engagement data to inform communication strategies and content design, particularly focused on long-tail behavior and underserved segments.

✅ Collaborate cross-functionally with product managers, UX designers, developers, learning designers, and scientists to ensure that content is intuitive, accessible, and aligned with customer needs.

✅ Build scalable content systems and governance mechanisms, enabling consistency, version control, and easy maintenance across a growing portfolio of ACE experiences.

✅ Lead cross-functional project workstreams, driving alignment, timelines, and communication across multiple teams and stakeholders.

✅ Measure content and campaign performance, providing clear updates, insights, and recommendations for continuous improvement and strategic investment.

ASSUMPTION: This role requires strong project management skills, the ability to navigate ambiguity, and the capacity to align cross-functional stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, English, or a related field

Experience: 5-10 years of experience in content strategy, customer-facing writing, or a related role

Required Skills:

• Proven expertise in content strategy and customer-facing writing
• Experience managing content across multiple channels
• Strong project management skills
• Ability to navigate ambiguity and align cross-functional stakeholders
• Familiarity with Generative AI tools and capabilities

Preferred Skills:

• Experience working in a large organization or enterprise
• Familiarity with Amazon's products and services
• Proficiency in data analysis and performance measurement

ASSUMPTION: The ideal candidate will have a strong background in content strategy and customer-facing writing, with experience managing content across multiple channels and collaborating across diverse teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Content Lead role in Seattle, WA)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM PST

ASSUMPTION: Salary range is estimated based on industry standards for a Content Lead role in Seattle, WA, with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon operates in the e-commerce, retail, operations, and internet sectors, with a focus on customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.

Company Size: Amazon is a large company with over 10,000 employees, offering a mix of individual contributor and management roles, with opportunities for growth and advancement.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet
• Technology

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth into senior roles or management positions.

Reporting Structure: The Tech Content & Engagement Lead, ALX will report directly to the ALX team lead and collaborate with various teams across Amazon.

Work Arrangement: This role is on-site in Seattle, WA, with the possibility of occasional remote work.

Growth Opportunities:

• Advancement to a senior content role or management position
• Expansion of responsibilities to include additional ALX programs or initiatives
• Opportunities to work on high-impact projects and drive strategic change

ASSUMPTION: This role offers significant growth potential within Amazon's expanding ALX team and broader organization.

🌍 Location & Work Environment

Office Type: Amazon's Seattle headquarters is a modern, collaborative workspace with on-site amenities and a vibrant campus atmosphere.

Office Location(s): 410 Terry Avenue North, Seattle, WA 98109

Geographic Context:

• Seattle is a major tech hub with a diverse and growing job market
• The city offers a mix of urban and natural environments, with easy access to outdoor recreation and cultural attractions
• Seattle has a moderate cost of living compared to other major tech hubs in the United States

Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM PST, with flexibility for occasional remote work.

ASSUMPTION: Working on-site at Amazon's Seattle headquarters offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a recruiter
• Behavioral and technical interviews with hiring managers and team members
• Final round interviews with senior leaders
• Background check and offer extension

Key Assessment Areas:

• Content strategy and development skills
• Project management and stakeholder alignment abilities
• Familiarity with Amazon's products, services, and culture
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant content strategy, writing, and project management experience
• Demonstrate your understanding of Amazon's products, services, and company culture in your application materials
• Prepare for behavioral and technical interview questions focused on content strategy, writing, and project management
• Showcase your ability to navigate ambiguity and align cross-functional stakeholders in your interview responses

ATS Keywords: Content Strategy, Customer-Facing Writing, Project Management, Cross-Functional Collaboration, Communication Strategy, Data Analysis, Content Optimization, Change Management, Generative AI, User Experience Design, Engagement Strategies, Research, Messaging Development, Content Governance, Performance Measurement, Stakeholder Alignment

ASSUMPTION: The interview process for this role will focus on assessing content strategy, writing, and project management skills, as well as cultural fit with Amazon's values and work environment.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Project management tools (e.g., Asana, Jira, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Generative AI tools (e.g., Amazon's own AI services)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with relevant content management, project management, data analysis, and collaboration tools, as well as familiarity with Generative AI capabilities.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Focus on innovation and continuous improvement
• Data-driven decision-making and performance measurement

Self-Assessment Questions:

• How do you ensure that your content is customer-centric and aligns with Amazon's customer obsession principle?
• Can you provide an example of a time when you drove strategic change through effective communication and engagement strategies?
• How do you approach navigating ambiguity and aligning cross-functional stakeholders in a fast-paced, dynamic work environment?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Amazon's values and work style, with a customer-centric mindset, passion for innovation, and commitment to operational excellence.

⚠️ Potential Challenges

• Managing content across multiple channels and touchpoints can be complex and time-consuming
• Navigating ambiguity and aligning cross-functional stakeholders can be challenging in a fast-paced, dynamic work environment
• Keeping up with evolving business needs and optimizing content accordingly can require continuous learning and adaptation
• Working on-site in Seattle may present relocation challenges for some candidates

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and effectively manage content complexity, ambiguity, and continuous learning requirements.

📈 Similar Roles Comparison

• Compared to other content strategy roles, this position offers a unique focus on driving engagement and adoption for career development programs within a large, global organization
• Amazon's size and global presence provide extensive opportunities for career growth and development
• This role requires a strong background in content strategy and customer-facing writing, with experience managing content across multiple channels and collaborating across diverse teams

ASSUMPTION: This role offers a unique blend of content strategy, writing, and project management responsibilities, with a focus on driving engagement and adoption for career development programs within a large, global organization.

📝 Sample Projects

• Developing a comprehensive content strategy for a new career development program, including messaging, user flows, and engagement campaigns
• Optimizing existing content based on usage data and participant feedback, improving clarity, relevance, and discoverability
• Collaborating with cross-functional teams to design and implement a Generative AI-powered content creation and distribution system

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Tech Content & Engagement Lead, ALX role.

❓ Key Questions to Ask During Interview

• Can you describe the ALX team's priorities and roadmap for the next 12-24 months, and how this role fits into that plan?
• How does the ALX team collaborate with other teams across Amazon, and what opportunities are there for cross-functional collaboration and learning?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
• How does Amazon support the professional development and growth of its employees, particularly within the ALX team?
• What is the work-life balance like for this role, and how does Amazon support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking these questions will help you better understand the role's priorities, expectations, and opportunities for growth and development within the ALX team and broader Amazon organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant content strategy, writing, and project management experience, as well as your understanding of Amazon's products, services, and company culture
• Prepare for behavioral and technical interview questions focused on content strategy, writing, and project management, as well as your ability to navigate ambiguity and align cross-functional stakeholders
• If selected for an interview, be prepared to present a portfolio or examples of your content strategy, writing, and project management work
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask about next steps in the hiring process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.