Techncial Product Marketing Designer

📌 Core Information

🔹 Job Title: Technical Product Marketing Designer

🔹 Company: Sift Stack, Inc.

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Design, Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Designing technical content for external-facing materials
• Collaborating with cross-functional teams to create clear and engaging visuals
• Developing reusable templates and frameworks for consistency
• Acting as a visual translator, bridging product complexity with design clarity

ASSUMPTION: This role requires a strong understanding of technical concepts and the ability to translate them into clear, engaging visuals for a technical audience.

📋 Key Responsibilities

✅ Design the technical layer of our external-facing content: diagrams, system explainers, landing pages, pitch decks, product visuals

✅ Translate complex architecture and telemetry workflows into digestible, accurate visual narratives

✅ Partner with marketing, product, and engineering to create content that resonates with technical decision-makers

✅ Build and maintain scalable visual systems that support clarity and cohesion across all GTM channels

✅ Support product storytelling through visual tools that elevate sales, onboarding, and launches

✅ Develop reusable templates, frameworks, and content patterns for speed and consistency

✅ Ensure content reflects the sophistication and quality of Sift’s platform and brand

✅ Act as a visual translator—bridging product complexity with design clarity

ASSUMPTION: This role requires a high level of independence and the ability to lead cross-functional creative projects.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Communications, or a related field (or equivalent experience)

Experience: 3+ years of experience in visual design, content design, or technical communication

Required Skills:

• Strong portfolio demonstrating visual clarity, systems thinking, and technical storytelling
• Deep familiarity with turning technical input into clear visual output (e.g., diagrams, workflows)
• Ability to operate independently and lead cross-functional creative projects
• Proficiency in Figma; bonus if familiar with Webflow, motion design, or front-end implementation
• Clear communicator—comfortable presenting ideas and rationale to technical and non-technical teams
• Enthusiasm for technical audiences, complex systems, and visual problem-solving

Preferred Skills:

• Experience in aerospace, defense, autonomy, or energy
• Background in system modeling (mechanical, software, or process)
• Prior work creating developer documentation, architecture explainers, or product walkthroughs

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $130,000 per year

Benefits:

• Equity
• Benefits

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on data infrastructure for next-generation machines

Company Size: Small (11-50 employees)

Founded: 2022

Company Description:

• Sift is transforming how modern machines are built and operated by providing a unified solution for ingesting, storing, and analyzing vast amounts of machine data
• The company aims to accelerate technological progress by giving engineers better tools to understand and improve their creations
• Sift's mission is to usher in a new age of reliable, groundbreaking technology by connecting data from various sources and empowering a new generation of engineers

Company Specialties:

• Data infrastructure
• Machine learning
• Technical communication

Company Website: http://www.siftstack.com

ASSUMPTION: Sift Stack is a startup with a focus on innovation and rapid growth, which may impact the work environment and company culture.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the go-to-market teams and works closely with product marketing, engineers, and leadership

Work Arrangement: Remote (Telecommute), with access to external design resources for larger projects

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunity to work on high-impact projects and make a significant contribution to the company's success
• Possibility to learn and develop skills in a fast-paced, innovative environment

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote (Telecommute)

Office Location(s): San Francisco, California, United States

Geographic Context:

• San Francisco is a major tech hub with a vibrant design community
• The city offers a diverse range of cultural, recreational, and culinary experiences
• San Francisco has a mild Mediterranean climate, with cool summers and mild winters

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement may require self-motivation and strong communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Design challenge or portfolio review
• Final interview with the marketing team

Key Assessment Areas:

• Design skills and portfolio quality
• Technical communication and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and projects in your portfolio that demonstrate your ability to translate technical concepts into clear visuals
• Tailor your resume and cover letter to emphasize your skills and experience in visual design, content design, or technical communication
• Prepare for the design challenge or portfolio review by selecting your best work and being ready to explain your design process and decisions

ATS Keywords: Visual Design, Content Design, Technical Communication, Diagrams, Workflows, Figma, Webflow, Motion Design, Front-end Implementation, Clear Communication, Technical Audiences, Visual Problem-solving

ASSUMPTION: The application process may vary depending on the company's hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Figma (required)
• Webflow (bonus)
• Motion design tools (bonus)
• Front-end implementation tools (bonus)

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence

Work Style:

• Independent and self-motivated
• Strong communication and collaboration skills
• Ability to work in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you have a strong portfolio demonstrating visual clarity, systems thinking, and technical storytelling?
• Are you comfortable working independently and leading cross-functional creative projects?
• Do you have enthusiasm for technical audiences, complex systems, and visual problem-solving?

ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• Working with complex technical concepts and translating them into clear visuals
• Keeping up with the fast-paced, dynamic work environment of a startup
• Managing multiple projects and deadlines simultaneously
• Ensuring consistency and cohesion across all GTM channels

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, attention to detail, and effective communication with cross-functional teams.

📈 Similar Roles Comparison

• This role is similar to a Technical Content Designer or a Technical Illustrator, but with a focus on external-facing content and go-to-market initiatives
• Unlike other design roles, this position requires a strong understanding of technical concepts and the ability to translate them into clear visuals for a technical audience
• Career progression may involve moving into a more senior role within the marketing department or transitioning into a product design or user experience role

ASSUMPTION: Candidates should compare this role to similar positions in the industry to better understand the unique requirements and opportunities it offers.

📝 Sample Projects

• Creating a series of diagrams that explain the architecture and workflows of Sift's platform
• Designing a pitch deck that clearly communicates the value proposition of Sift's products to potential investors or customers
• Developing a set of reusable templates and frameworks for creating consistent and on-brand content across all GTM channels

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be asked to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for creating external-facing content, and how this role fits into that process?
• How does this role collaborate with the product marketing, engineering, and leadership teams to ensure consistency and accuracy in the content created?
• What are the most challenging aspects of working with complex technical concepts, and how does this role address those challenges?
• How does this role support the company's mission to accelerate technological progress and usher in a new age of reliable, groundbreaking technology?
• What opportunities are there for professional growth and development within the company, and how does this role contribute to that growth?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience in visual design, content design, or technical communication
• Prepare a portfolio showcasing your best work and be ready to explain your design process and decisions during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.