Technical Content Marketing Lead

📌 Core Information

🔹 Job Title: Technical Content Marketing Lead

🔹 Company: LI.FI

🔹 Location: Remote (Telecommuting)

🔹 Job Type: Full-Time

🔹 Category: Blockchain Services

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating and managing high-impact B2B content initiatives that drive education, brand authority, and growth
• Translating complex technical topics into clear, compelling narratives for both technical and business audiences
• Collaborating closely with product, business development, and marketing teams to align messaging and campaigns
• Representing the company at industry events through written coverage, technical speaker support, and occasional speaking engagements
• Analyzing content performance metrics to inform future content strategy and optimization

ASSUMPTION: This role requires a strong understanding of blockchain, DeFi, Web3 ecosystems, and related technical concepts. The ideal candidate will have experience in technical content writing, content marketing, or developer marketing within the blockchain, DeFi, fintech, or SaaS industries.

📋 Key Responsibilities

✅ Lead the creation and execution of technical content strategies across blog posts, whitepapers, case studies, partner content, and product explainers

✅ Partner with subject matter experts across product, engineering, and business teams to develop accurate, high-quality, and accessible technical content

✅ Own and evolve the technical content calendar to support awareness, enablement, and lead generation goals

✅ Distill complex concepts into digestible materials tailored for various B2B audiences

✅ Collaborate with BD, marketing, and design teams to ensure consistent messaging across channels

✅ Represent the company at industry events through written coverage, technical speaker support, and occasional speaking engagements

✅ Analyze content performance metrics to inform future content strategy and optimization

ASSUMPTION: This role requires strong written and verbal communication skills, with a keen attention to detail and editorial quality. The ideal candidate will be comfortable interviewing internal stakeholders and external partners to develop original technical stories and insights.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Journalism, Marketing, or a related discipline)

Experience: 3-5 years of relevant experience in technical content writing, content marketing, or developer marketing within the blockchain, DeFi, fintech, or SaaS industries

Required Skills:

• Deep understanding of blockchain, DeFi, Web3 ecosystems, and related technical concepts
• Strong portfolio of technical writing that demonstrates an ability to simplify complex topics for B2B audiences
• Excellent written and verbal communication skills, with a keen attention to detail and editorial quality
• Proven ability to work cross-functionally and manage multiple content projects simultaneously
• Comfortable interviewing internal stakeholders and external partners to develop original technical stories and insights

Preferred Skills:

• Experience working in a fast-paced, high-growth, remote environment

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Annual team offsites
• 30 days of PTO
• Flexible remote days
• Flexible working hours
• Equity participation from day 1
• Entitlement to work computer (choice of equipment)
• 1 Conference per year near your city of residence
• An annual 1,000€ personal development budget
• A one-time 1,000€ remote budget

Working Hours: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Blockchain Services. LI.FI provides cross-chain bridge & DEX aggregation to power next-gen DeFi projects with superior UX.

Company Size: 51-200 employees. This size allows for a dynamic work environment with opportunities for growth and collaboration.

Founded: 2021. LI.FI is a relatively new company with a short but impressive history in the blockchain space.

Company Description:

• LI.FI is simplifying multi-chain DeFi for traditional financial institutions, fintechs, and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps.
• The company aims to make complex technologies accessible to everyone, with a strong focus on user experience.
• LI.FI is a passionate team on a mission to enable a fairer, more decentralized world.

Company Specialties:

• Blockchain
• DeFi
• Web3
• Interoperability
• Bridging

Company Website: https://li.fi/

ASSUMPTION: LI.FI is a growing company with a strong focus on innovation and user experience. The company culture values diversity, collaboration, and continuous learning.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career advancement within the content marketing field.

Reporting Structure: This role reports directly to the Head of Marketing or a similar position.

Work Arrangement: Remote OK. This role can be performed remotely, with flexible working hours and the option for annual conferences near the employee's city of residence.

Growth Opportunities:

• As the company grows, there may be opportunities for the Technical Content Marketing Lead to take on additional responsibilities or manage a team.
• The role offers the chance to work closely with various teams, gaining exposure to different aspects of the business.
• LI.FI's focus on innovation and continuous learning provides opportunities for professional development and skill-building.

ASSUMPTION: This role offers a unique opportunity to work at the intersection of technology and marketing, with the potential for significant growth and impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office.

Office Location(s): N/A (Remote)

Geographic Context:

• LI.FI is a remote-first company, with employees working from various locations around the world.
• The company offers annual team offsites, providing opportunities for in-person collaboration and team-building.
• The remote work environment allows for a better work-life balance and the ability to work from anywhere.

Work Schedule: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The remote work environment requires strong self-motivation, time management skills, and the ability to work independently.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the People Operations team
• Take-home assignment to assess technical writing and content strategy skills
• Meet-the-team & founder interview to assess cultural fit and team dynamics
• Reference check

Key Assessment Areas:

• Technical writing and content strategy skills
• Cultural fit and team dynamics
• Problem-solving and analytical skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your technical writing and content marketing work, demonstrating your ability to simplify complex topics for B2B audiences.
• Be prepared to discuss your understanding of blockchain, DeFi, Web3 ecosystems, and related technical concepts during the interview process.

ATS Keywords: Technical Content Writing, Content Marketing, Developer Marketing, Blockchain, DeFi, Web3, APIs, Interoperability, Bridging, B2B Audiences, Cross-Functional Collaboration, Content Strategy, Technical Communication, Project Management, Stakeholder Interviewing, Fast-Paced Environment

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, remote work environment.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Contentful)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Writing and editing tools (e.g., Google Docs, Microsoft Word)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The ideal candidate will have experience with relevant content marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Embrace the differences
• Own it, do it
• Fail forward
• Have fun together

Work Style:

• Remote-first, with a focus on independent work and self-motivation
• Collaborative, with regular team meetings and check-ins
• Fast-paced, with a focus on continuous learning and improvement

Self-Assessment Questions:

• How do you approach working remotely, and how do you ensure productivity and accountability in a remote work environment?
• How do you balance working independently with collaborating effectively with remote teams?
• How do you handle feedback and criticism, and how do you use it to improve your work?

ASSUMPTION: LI.FI values diversity, collaboration, and continuous learning. The ideal candidate will be comfortable working remotely, embracing feedback, and learning from failures.

⚠️ Potential Challenges

• The role may require working with complex technical concepts, which can be challenging to simplify for B2B audiences.
• The fast-paced, remote work environment may require strong self-motivation and time management skills.
• The role may require working with multiple teams and stakeholders, which can be challenging to manage effectively.
• The role may require occasional travel for industry events and conferences.

ASSUMPTION: The potential challenges of this role can be mitigated with strong communication skills, effective project management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to a Technical Content Marketing Manager or Senior Technical Content Writer, with a focus on strategy and leadership.
• Unlike similar roles, this position offers the opportunity to work closely with various teams and gain exposure to different aspects of the business.
• This role offers a unique opportunity to work at the intersection of technology and marketing, with the potential for significant growth and impact on the company's success.

ASSUMPTION: This role offers a unique blend of technical content marketing and cross-functional collaboration, with the potential for significant growth and impact on the company's success.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including blog posts, whitepapers, and case studies
• Creating a series of technical explainer videos to educate users on complex blockchain concepts
• Writing a detailed technical whitepaper on the interoperability of blockchain networks

ASSUMPTION: These sample projects demonstrate the range of technical content marketing tasks that the Technical Content Marketing Lead may be responsible for.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing strategy and how this role fits into it?
• How does the company support the professional development and growth of its content marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its content marketing efforts, and how will this role contribute to those metrics?
• What is the company's approach to remote work, and how does it support remote team members?

ASSUMPTION: These questions are designed to assess the company's content marketing strategy, professional development opportunities, and remote work culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your technical writing and content marketing work, demonstrating your ability to simplify complex topics for B2B audiences.
• Prepare for a phone or video screen with the People Operations team, a take-home assignment, a meet-the-team & founder interview, and a reference check.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.