📌 Core Information
🔹 Job Title: Technical Product Marketing Manager
🔹 Company: Viam
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (3+ days in office)
🔹 Category: Software Development
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Translating complex technical information into engaging narratives for enterprise decision-makers
- Creating technical collateral for sales enablement, such as architecture diagrams, one-pagers, demo scripts, and competitive feature matrices
- Maintaining deep subject matter expertise of the Viam platform, products, and new releases
- Producing compelling content tailored to buyer needs
- Collaborating closely with Sales, Solutions Engineers, and Product Managers to synthesize insights from customer conversations, demos, and technical evaluations
ASSUMPTION: This role requires a strong technical foundation and solid marketing instincts to effectively communicate complex technical concepts to various stakeholders.
📋 Key Responsibilities
✅ Translate and transform complex technical information into engaging narratives, with a deep emphasis on technical enterprise decision-makers
✅ Experience creating technical collateral for sales enablement, such as: architecture diagrams, technical one-pagers, demo scripts and walkthroughs, and competitive feature matrices
✅ Maintain deep subject matter expertise of the Viam platform, products, and new releases
✅ Produce compelling content (written, visual, audio, demo) as relevant to buyer needs
✅ Skilled in collaborating closely with Sales, Solutions Engineers, and Product Managers to pull out and synthesize insights from customer conversations, demos, and technical evaluations
ASSUMPTION: This role requires strong communication skills, both written and visual, to create clear and concise technical content for different audiences.
🎯 Required Qualifications
Education: Bachelor's degree in a technical field or equivalent experience
Experience: 2-5 years of experience in technical marketing, product marketing, or a related field
Required Skills:
- Strong technical foundation (engineering or similar) and curiosity for how things work
- Solid marketing instincts, along with clear written and visual communication skills tailored to technical products and buyers
- Experience creating technical collateral such as architecture diagrams, one-pagers, demo scripts, and competitive feature matrices that help audiences understand product value
- Fluency and enjoyment translating complex technical topics into clarifying and compelling messaging
- Collaborative mindset
- Strong bias for action, willingness to develop and champion a point of view, and humility to accept and incorporate feedback
Preferred Skills:
- Experience in enterprise SaaS or robotics industry
ASSUMPTION: Candidates with a background in software development or a related technical field may find this role particularly suitable.
💰 Compensation & Benefits
Salary Range: $150,000 - $170,000/year
Benefits:
- 100% covered medical/dental/vision insurance plans, commuter benefits
- Competitive salary & equity packages
- Reproductive Health Benefits including Fertility Benefits and Abortion Access Travel Benefits
- 25 days paid vacation and generous holiday observances
- One Medical Membership
- Citi Bike memberships
- Monthly wellness stipend
- Free lunch everyday that you’re in the office
- Paid parental leave
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Technical Product Marketing Manager role in the New York City area. Actual offers may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI, data, and automation for the physical world
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2020, with a short but impressive history of growth and innovation
Company Description:
- Viam helps companies unlock the power of AI, data, and automation in the physical world
- Provides a single platform for engineers of all disciplines to solve problems together and build solutions that are fast and future-proof
- Powers solutions across robotics, food and beverage, climate tech, marine, industrial manufacturing, and more
Company Specialties:
- AI and data-driven automation
- Cross-disciplinary collaboration and problem-solving
- Fast and future-proof solutions for various industries
Company Website: http://www.viam.com
ASSUMPTION: Viam's focus on AI and automation in the physical world presents unique opportunities and challenges for this role.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Director of Product Marketing
Work Arrangement: Hybrid, with 3+ days in the office located at 1900 Broadway, New York, NY
Growth Opportunities:
- Potential career progression into senior roles within the product marketing team
- Broad exposure to various aspects of the business, fostering well-rounded professional development
- Opportunities to work with and learn from experienced leaders in the field
ASSUMPTION: This role offers a unique blend of technical and marketing responsibilities, providing a strong foundation for career growth in product marketing or related fields.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-person collaboration and team-building
Office Location(s): 1900 Broadway, New York, NY
Geographic Context:
- New York City, a major hub for technology, finance, and other industries
- Access to a diverse talent pool and vibrant cultural scene
- Convenient public transportation options, including Citi Bike memberships
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement and central office location provide a balance between collaboration and flexibility, catering to a diverse range of employee preferences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Technical assessment or case study to evaluate problem-solving skills and understanding of Viam's platform
- On-site or virtual interview with the hiring manager and other team members to discuss the role and company culture
- Final interview with senior leadership to assess long-term fit and potential for growth
Key Assessment Areas:
- Technical knowledge and understanding of Viam's platform
- Communication skills, both written and verbal
- Problem-solving abilities and creative thinking
- Cultural fit and alignment with Viam's values
Application Tips:
- Highlight relevant technical and marketing experience, with a focus on creating technical collateral and translating complex concepts
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for the technical assessment by familiarizing yourself with Viam's platform and understanding its key features
- Research Viam's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Technical marketing, product marketing, technical collateral, enterprise SaaS, robotics, AI, data, automation, Viam platform
ASSUMPTION: The interview process for this role will likely emphasize technical knowledge, communication skills, and cultural fit, with a strong focus on Viam's platform and values.
🛠️ Tools & Technologies
- Viam's proprietary platform and tools for AI, data, and automation
- Marketing automation and CRM software (e.g., HubSpot, Marketo)
- Design and visualization tools (e.g., Sketch, Figma, PowerPoint)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with Viam's platform and relevant marketing tools will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Vision Driven
- Collaborate Openly
- Act Decisively
- Succeed Through Diversity
- Hold Ourselves Accountable
- Lead with Curiosity
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge-sharing
- Data-driven and analytical, with a strong emphasis on continuous learning and improvement
- Adaptable and flexible, with a willingness to take on new challenges and responsibilities
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with complex technical concepts and translating them into clear and concise messaging?
- Do you have a strong bias for action and a willingness to develop and champion a point of view?
ASSUMPTION: Candidates who align strongly with Viam's values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Balancing the technical and marketing aspects of the role, requiring a strong foundation in both areas
- Keeping up with the rapid pace of innovation and change in the AI and automation space
- Effectively communicating complex technical concepts to a diverse range of stakeholders, from engineers to executives
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
ASSUMPTION: These challenges present opportunities for growth and learning, as well as the chance to make a significant impact on Viam's success.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong technical foundation and a deep understanding of Viam's platform
- Experience in enterprise SaaS or robotics industry is preferred but not critical, as Viam's platform spans various industries and use cases
- Career progression in this role may lead to senior roles within the product marketing team or related fields, such as technical marketing or product management
ASSUMPTION: This role offers a unique blend of technical and marketing responsibilities, with opportunities for growth and advancement in a dynamic and innovative company.
📝 Sample Projects
- Developing a comprehensive architecture diagram to illustrate Viam's platform and its key features
- Creating a technical one-pager to highlight the benefits of Viam's platform for a specific industry or use case
- Producing a demo script and walkthrough to showcase Viam's platform's capabilities and advantages over competitors
ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables for this role, highlighting the importance of strong technical and marketing skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the product marketing team and other departments, such as sales and product management?
- How does Viam support the professional development and growth of its employees, particularly in technical marketing roles?
- What are the most significant challenges facing the product marketing team in the coming months, and how can this role contribute to addressing them?
- How does Viam measure the success and impact of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other teams and departments within Viam?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Viam's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant technical and marketing experience, with a focus on creating technical collateral and translating complex concepts
- Prepare for the technical assessment by familiarizing yourself with Viam's platform and understanding its key features
- Research Viam's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
