📌 Core Information
🔹 Job Title: Technical Product Marketing Manager
🔹 Company: Cyera
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Computer and Network Security
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and communicating the value of Cyera's platform to the market
- Developing messaging that resonates with customers and supports product launches
- Collaborating cross-functionally to ensure consistent and compelling messaging
- Enabling go-to-market teams with powerful content and tools
- Growing with a fast-paced, high-growth startup in the data security industry
ASSUMPTION: This role requires a strong balance of technical depth and creative communication skills to effectively bridge the gap between product and market.
📋 Key Responsibilities
✅ Own the technical messaging and positioning for Cyera’s platform capabilities
✅ Develop and maintain customer-facing assets, including solution briefs, presentations, demos, and short videos
✅ Collaborate with product management to translate key platform features into customer benefits and marketable narratives
✅ Support key go-to-market strategies for Cyera platform launches
✅ Create a variety of enablement and technical marketing assets, including sales decks, one-pagers, competitive battlecards, blog posts, and web copy
✅ Support field enablement with training, tools, and materials to ensure technical fluency and message consistency
✅ Contribute to industry events, webinars, and thought leadership content with technical depth and authority
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience in product marketing at a B2B SaaS or cybersecurity company
Required Skills:
- Proven ability to transform complex technical concepts into clear, customer-focused messaging
- Native-level English with strong writing and communication skills
- Excellent organizational skills and the ability to manage multiple priorities in a fast-paced setting
- Proven ability to thrive in cross-functional environments and build strong partnerships
- Passion for technology and storytelling, and how they intersect to drive market impact
Preferred Skills:
- Experience working with data security or cloud-native technologies
- Experience leading end-to-end product launches at a high-growth startup
- Familiarity with sales enablement tools like Highspot, and marketing automation platforms like HubSpot
- Previous experience as a Product Manager
ASSUMPTION: While the role requires specific experience, Cyera welcomes applicants from diverse backgrounds who are eager to learn and grow in this dynamic environment.
💰 Compensation & Benefits
Salary Range: The average salary for a Technical Product Marketing Manager in Israel is around ₪150,000 - ₪200,000 per year (source: Glassdoor). However, salaries at high-growth startups like Cyera may vary and could be higher.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time position with standard business hours, but flexibility is available for the right candidate.
ASSUMPTION: Cyera offers competitive compensation and benefits packages, with a focus on supporting employee growth and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Cyera operates in the competitive and rapidly evolving computer and network security industry, focusing on data security posture management (DSPM).
Company Size: With 501-1,000 employees, Cyera offers a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Cyera was founded in 2021, making it a relatively new player in the data security landscape.
Company Description:
- Cyera is a data security company that empowers security leaders to make data safely accessible to the business
- The platform discovers data attack surfaces, governs access to data, protects critical data, monitors data events, and automates response to data risks
- Cyera's unique, agentless design deploys within minutes across any environment, and its AI-powered classification engine delivers 95% precision
Company Specialties:
- Data Security Posture Management (DSPM)
- Data Discovery and Classification
- Data Detection and Response
- Data Access Governance
- Data Privacy
- SaaS Security
Company Website: www.cyera.com
ASSUMPTION: Cyera's focus on data security posture management sets it apart in the industry, and its rapid growth indicates a strong market demand for its solutions.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing, seeking to grow within a high-growth startup environment.
Reporting Structure: The Technical Product Marketing Manager will report directly to the Head of Product Marketing and work closely with Product, Sales, and Brand teams.
Work Arrangement: This role is remote-friendly, with flexible work arrangements available for the right candidate.
Growth Opportunities:
- As Cyera continues to grow, there will be opportunities for the Technical Product Marketing Manager to take on more responsibilities and advance their career
- Collaborating with cross-functional teams will provide exposure to various aspects of the business and foster professional development
- Cyera's focus on employee growth and success creates an environment where individuals can thrive and advance their careers
ASSUMPTION: Cyera's fast-paced growth and collaborative work environment present numerous opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Cyera has offices in New York, NY, and Tel Aviv, Israel, but this role is remote-friendly.
Office Location(s): 500 7th Ave, New York, NY 10018, US; Tel Aviv, IL
Geographic Context:
- Tel Aviv, Israel, is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with a mix of urban and beachside living
- Cyera's offices are centrally located, providing easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and remote work options available.
ASSUMPTION: While this role is remote-friendly, working in Cyera's offices provides an opportunity to collaborate and connect with team members in person.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Head of Product Marketing
- On-site or virtual interview with the Product Marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Technical knowledge and understanding of data security concepts
- Communication skills and ability to translate complex ideas into simple, compelling narratives
- Cultural fit and alignment with Cyera's values
- Problem-solving skills and ability to thrive in a fast-paced environment
Application Tips:
- Highlight your experience with data security or related technologies in your resume
- Tailor your cover letter to demonstrate your understanding of Cyera's platform and market position
- Prepare examples of how you've successfully communicated complex technical concepts to non-technical stakeholders
ATS Keywords: Data Security, Product Marketing, Technical Messaging, Sales Enablement, Cross-Functional Collaboration, Content Development, Market Strategy, Customer Engagement, Technical Writing, Project Management, Storytelling, Data Security Posture Management, DSPM, Data Discovery, Data Classification, Data Detection, Data Response, Data Access Governance, Data Privacy, SaaS Security
ASSUMPTION: Cyera's hiring process is designed to assess both technical skills and cultural fit, ensuring that new hires can thrive in the company's dynamic environment.
🛠️ Tools & Technologies
- Sales enablement tools like Highspot
- Marketing automation platforms like HubSpot
- Project management tools such as Asana or Trello
- Design and content creation tools like Canva, Adobe Creative Suite, or Sketch
ASSUMPTION: While specific tools may vary, Cyera uses industry-standard platforms to support its marketing efforts and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Innovation: Embracing creativity and continuous learning
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Customer Focus: Prioritizing customer needs and exceeding expectations
- Agility: Adapting quickly to change and embracing new challenges
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where priorities may shift quickly?
- Are you comfortable working with complex technical concepts and translating them into clear, compelling narratives?
- Do you share Cyera's commitment to innovation, integrity, and customer focus?
ASSUMPTION: Cyera's culture is built on a foundation of collaboration, innovation, and agility, with a strong emphasis on customer focus and results-driven decision-making.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Communicating complex technical concepts to non-technical stakeholders
- Keeping up with the latest trends and developments in the data security industry
- Balancing the need for innovation with the requirement to maintain consistency in messaging and branding
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning in this dynamic role.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a stronger emphasis on technical depth and data security expertise
- Cyera's focus on data security posture management sets it apart from other companies in the industry
- This role offers the opportunity to work at a high-growth startup, with a clear path for career advancement as the company continues to expand
ASSUMPTION: While this role shares similarities with other Product Marketing Manager positions, its focus on data security and growth potential make it a unique and attractive opportunity.
📝 Sample Projects
- Developing a comprehensive messaging framework for a new data security product
- Creating a series of blog posts and webinars to educate customers on emerging data security trends
- Collaborating with the sales team to create tailored sales presentations and battlecards for key customer segments
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of collaboration required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process at Cyera, and how this role fits into that process?
- How does Cyera support the professional development and growth of its employees, particularly in the Product Marketing team?
- Can you provide an example of a successful product launch at Cyera, and how the Technical Product Marketing Manager contributed to that success?
- How does Cyera approach collaboration and communication between different teams and departments?
- What are the most significant challenges facing the Technical Product Marketing Manager in this role, and how has Cyera addressed them in the past?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with data security or related technologies
- Write a cover letter that demonstrates your understanding of Cyera's platform and market position, and explains why you're a strong fit for this role
- Prepare examples of how you've successfully communicated complex technical concepts to non-technical stakeholders
- Follow up with the Cyera HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
