📌 Core Information
🔹 Job Title: Technical SEO Expert
🔹 Company: ComparaJá
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing & SEO
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Lisbon) with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies for sustainable organic traffic growth and lead generation
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and interpreting metrics to drive informed decision-making
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Contributing creatively and proactively to improve SEO performance and user experience
ASSUMPTION: This role requires a high level of technical SEO expertise and experience working with cross-functional teams to drive SEO success.
📋 Key Responsibilities
✅ Develop and optimize SEO strategies to ensure sustainable organic traffic growth and lead generation
✅ Collaborate with content, development, and marketing teams to implement best SEO practices
✅ Analyze data and interpret metrics to drive informed decision-making and improve SEO performance
✅ Create and maintain on-page content optimized for SEO, including titles, metatags, and other key elements
✅ Stay up-to-date with industry trends and best practices in SEO, particularly for YMYL (Your Money, Your Life) websites
✅ Work with the team to identify and fix technical SEO issues, such as crawlability, indexability, and schema markup implementation
✅ Implement and manage link-building strategies to improve website authority and visibility
ASSUMPTION: This role requires a strong focus on technical SEO, data analysis, and collaboration with various teams to achieve SEO goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)
Experience: Minimum of 3 years of proven experience in SEO, ideally in large-scale or competitive environments
Required Skills:
- Proven expertise in technical SEO, including crawlability, indexability, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Strong data analysis skills and ability to interpret metrics to drive decision-making
- Basic knowledge of HTML, CSS, and JavaScript to identify and suggest SEO-related fixes
- Fluency in Portuguese and English, both spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: Candidates should have a strong foundation in technical SEO, data analysis, and experience working with SEO tools to be successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for SEO experts in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Learning opportunities in the financial sector
- Competitive salary based on experience
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The salary range is estimated based on industry standards for SEO experts with 5-10 years of experience in Lisbon, Portugal.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credit, debit cards, savings accounts, energy contracts, telecommunications, and insurance deals for consumers.
Company Size: 51-200 employees. As a mid-sized company, ComparaJá offers a collaborative work environment with opportunities for growth and impact.
Founded: 2015. ComparaJá has been operating in the Portuguese market for over a decade, providing consumers with a free, independent, and impartial platform to compare financial products and services.
Company Description:
- ComparaJá is a free, online platform that simplifies the process of finding and acquiring the best financial products and services for consumers
- The company's mission is to help Portuguese consumers make informed decisions about their finances by providing impartial, rigorous, and independent information about different products and services
- ComparaJá aims to be the go-to platform for personal finance in Portugal, helping consumers save time and money while making informed decisions
Company Specialties:
- Credit and debit cards
- Savings accounts
- Energy and telecommunications contracts
- Insurance
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá is a well-established company in the Portuguese financial services industry, with a strong focus on providing consumers with independent and impartial information to help them make informed decisions about their finances.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a high level of technical SEO expertise and experience working with cross-functional teams to drive SEO success.
Reporting Structure: The Technical SEO Expert will report directly to the Head of Marketing and work closely with the Founder and Managing Director on high-impact projects.
Work Arrangement: Hybrid (3 days on-site in Lisbon) with the option to work remotely 2 days per week.
Growth Opportunities:
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Collaborating with cross-functional teams to improve SEO performance and user experience
- Learning opportunities in the financial sector
ASSUMPTION: This role offers opportunities for professional growth and development, particularly for candidates interested in working with a dynamic team on high-impact projects in the financial services industry.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site in Lisbon) with the option to work remotely 2 days per week
Office Location(s): Praça de Alvalade, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The Praça de Alvalade office is located in the Alvalade neighborhood, which is known for its vibrant atmosphere, shopping, and dining options
- Lisbon offers a high quality of life, with a mild Mediterranean climate, rich history, and diverse cultural attractions
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds – the opportunity to collaborate and build relationships with team members in the office, along with the flexibility to work remotely for part of the week.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical SEO assessment or case study
- Final interview with the Head of Marketing, Founder, and/or Managing Director
Key Assessment Areas:
- Technical SEO expertise and experience
- Data analysis skills and ability to interpret metrics
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Include specific examples of your SEO achievements and the impact you've made in previous roles
- Demonstrate your understanding of the financial services industry and how your skills can contribute to ComparaJá's mission
ATS Keywords: SEO, technical SEO, data analysis, link building, on-page SEO, HTML, CSS, JavaScript, YMYL, E-E-A-T, collaboration, problem-solving, communication
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant SEO experience and skills, as well as their understanding of the financial services industry.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok (preferred)
- Programming languages: HTML, CSS, JavaScript
ASSUMPTION: Familiarity with the listed SEO tools and programming languages is essential for success in this role. Experience with Storyblok is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Simplicity: Making complex financial products and services easy to understand and compare
- Transparency: Providing clear, impartial, and independent information to help consumers make informed decisions
- Innovation: Continuously improving the platform and expanding its offerings to better serve consumers
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data analysis and metrics
- Proactive: Taking initiative and being proactive in identifying and addressing SEO opportunities and challenges
Self-Assessment Questions:
- How do you ensure that your SEO strategies align with ComparaJá's mission to help consumers make informed decisions about their finances?
- Can you describe a time when you had to collaborate with a cross-functional team to achieve a common SEO goal? What was the outcome?
- How do you stay up-to-date with industry trends and best practices in SEO, particularly for YMYL websites?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with ComparaJá's values and work style, as well as a deep understanding of the financial services industry and how their SEO expertise can contribute to the company's mission.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Keeping up with industry trends and best practices in SEO, particularly for YMYL websites
- Collaborating effectively with cross-functional teams, including content, development, and marketing teams
- Balancing the need for technical SEO expertise with the ability to communicate complex concepts to non-technical stakeholders
ASSUMPTION: Candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment with competing priorities.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position places a stronger emphasis on technical SEO expertise and experience working with cross-functional teams to drive SEO success
- In the financial services industry, this role requires a deep understanding of YMYL (Your Money, Your Life) SEO best practices, including E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
- Career progression in this role may involve moving into a senior SEO management position or specializing in a specific aspect of SEO, such as technical SEO or content optimization
ASSUMPTION: Candidates should have a clear understanding of the unique aspects of this role and how it compares to other SEO positions in the financial services industry.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of ComparaJá's website to identify and address crawlability, indexability, and schema markup issues
- Developing and implementing a link-building strategy to improve website authority and visibility in the competitive financial services industry
- Creating and maintaining on-page content optimized for SEO, including titles, metatags, and other key elements, to improve organic search rankings and drive traffic to the website
ASSUMPTION: These sample projects demonstrate the range of technical SEO expertise and experience required for success in this role, as well as the opportunity to make a significant impact on ComparaJá's organic search performance and user experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall SEO strategy?
- How does ComparaJá measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional growth and development within the SEO team and the company as a whole?
- How does ComparaJá approach collaboration and communication with cross-functional teams, and what tools and processes are in place to facilitate this?
- What are the biggest SEO challenges and opportunities facing ComparaJá in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking these key questions will help candidates better understand the role, the team, and the company's SEO strategy, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/comparaja/jobs/6549304003
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, as well as your understanding of the financial services industry and how your expertise can contribute to ComparaJá's mission
- Prepare for a technical SEO assessment or case study, demonstrating your ability to analyze data, interpret metrics, and develop SEO strategies
- Prepare for a final interview with the Head of Marketing, Founder, and/or Managing Director, focusing on your cultural fit, collaboration skills, and problem-solving abilities
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
