📌 Core Information
🔹 Job Title: Technical SEO Manager
🔹 Company: Aspire
🔹 Location: Singapore
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with flexibility to work from anywhere for up to 90 days per annum
🚀 Job Overview
Key aspects of this role include:
- Scaling organic impact through technical SEO
- Collaborating with global teams to build high-quality content and landing pages
- Monitoring and optimizing website health for enhanced organic visibility and revenue
- Developing and implementing processes for search impact and considering emerging trends
- Working with stakeholders to ensure quality content delivery in multiple languages and markets
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently and collaboratively in a fast-paced, global environment.
📋 Key Responsibilities
✅ Identifying, prioritizing, and executing new programmatic SEO opportunities to drive global organic and commercial growth
✅ Developing deep understanding of Aspire's products and target audience to inform SEO strategies
✅ Measuring and reporting performance to iterate and optimize results
✅ Ensuring compliance with internal guidelines and processes
✅ Collaborating with key stakeholders to deliver high-quality content in multiple languages and markets
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. It requires strong analytical skills, attention to detail, and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 5 years in a technical SEO role, ideally in-house with accountability for results
Required Skills:
- Proven experience using programmatic SEO to launch SEO products or pages at scale
- Track record of growing user acquisition through content and technical SEO
- Confidence in decision-making and providing actionable suggestions
- Experience with complex SEO projects, such as crawling, schema optimization, site architecture, and migrations
- Ability to build business cases and convince stakeholders with data
- Experience working with APIs and engineers, with effective communication skills
- Familiarity with GA4 and GTM
- Hands-on, growth-oriented, target-driven, and deadline-focused team player
- Ability to understand Aspire's needs and organize workstreams with clear timelines and deliverables
Preferred Skills:
- Familiarity with SQL and proficiency in a coding language like Python or JavaScript
- Fluency in at least one other language for keyword research
- Background in a B2B company
ASSUMPTION: While the preferred skills are not required, they would be beneficial for success in this role and may be considered during the hiring process.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Technical SEO Manager with 5-10 years of experience in Singapore, the estimated salary range is SGD 120,000 - 180,000 per annum. This range is inclusive of base salary and variable compensation.
Benefits:
- Uncapped flexible annual leave
- Hybrid work arrangement
- Training subsidy for professional growth
- Wellness benefit
- Team bonding budget
- Flexibility to work from anywhere for up to 90 days per annum
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM with flexibility to work from anywhere for up to 90 days per annum
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech, focusing on providing an all-in-one financial operating system for businesses in APAC
Company Size: 51-200 employees, offering a dynamic and collaborative work environment
Founded: 2018, with a mission to reinvent business finance and empower entrepreneurs and innovators
Company Description:
- Leading all-in-one financial operating system for businesses in APAC
- Raised over USD 300M across equity and debt from world-class investors
- Recognized for excellence, earning awards such as Best Employer, Startup of the Year, and ranked as LinkedIn's Top Startup in Singapore
Company Specialties:
- Business finance solutions
- Cross-border payments
- Invoicing and expense management
- Working capital solutions
Company Website: https://aspireapp.com/
ASSUMPTION: Aspire is a rapidly growing fintech company with a strong focus on innovation and employee development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing or a relevant senior manager
Work Arrangement: Hybrid, with flexibility to work from anywhere for up to 90 days per annum
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity to join a growing team and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Singapore
Geographic Context:
- Singapore is a global financial hub with a vibrant startup ecosystem
- Home to a diverse range of industries and cultures
- Offers a high quality of life, with excellent infrastructure and amenities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM with flexibility to work from anywhere for up to 90 days per annum
ASSUMPTION: The work environment at Aspire is dynamic, collaborative, and focused on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Technical SEO skills and experience
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Aspire's values
Application Tips:
- Highlight relevant SEO projects and achievements in your resume
- Prepare examples of your SEO strategies and their impact on user acquisition and revenue
- Research Aspire's products and target audience to demonstrate your understanding of the role and the company
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Technical SEO, programmatic SEO, user acquisition, content marketing, data analysis, GA4, GTM, APIs, collaboration, project management, schema optimization, site architecture, keyword research
ASSUMPTION: The interview process at Aspire is designed to assess the candidate's technical skills, cultural fit, and potential impact on the company's growth.
🛠️ Tools & Technologies
- SEMrush or similar SEO tools
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- APIs (e.g., Google Search Console, Bing Webmaster Tools)
- Crawling tools (e.g., Screaming Frog, DeepCrawl)
- Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: The tools and technologies required for this role are standard in the SEO industry and may evolve as search trends and best practices change.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and data-driven
- Collaborative and inclusive
- Accountable and results-oriented
Work Style:
- Dynamic and fast-paced
- Cross-functional collaboration
- Focus on continuous learning and improvement
- Strong emphasis on work-life balance
Self-Assessment Questions:
- How do you stay updated with the latest SEO trends and best practices?
- Can you provide an example of a time when you had to collaborate with multiple teams to achieve a common goal?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Aspire values candidates who are passionate about entrepreneurship, customer-centric, and aligned with the company's values and work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with evolving priorities
- Collaborating with global teams across different time zones
- Managing multiple projects and deadlines with competing priorities
- Keeping up with the latest SEO trends and best practices
ASSUMPTION: These challenges are inherent in a fast-growing, global fintech company and require strong organizational skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on programmatic SEO and global organic growth for a fintech company
- Unlike traditional SEO roles, this position requires a strong understanding of financial services and business finance
- Career progression may involve moving into a leadership role or specializing in a specific aspect of SEO
ASSUMPTION: This role offers a unique opportunity to gain experience in programmatic SEO and fintech, with potential for growth and specialization.
📝 Sample Projects
- Developing and executing a programmatic SEO strategy to launch a new product line
- Conducting keyword research and on-page optimization for a multilingual website
- Collaborating with engineers to optimize site architecture and improve crawlability
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Technical SEO Manager role at Aspire.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing Aspire currently, and how does this role address them?
- How does this role collaborate with other teams, such as content marketing and engineering?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aspire support the professional development and growth of its employees?
- What is the company's long-term vision for this role and the SEO team?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Aspire's careers website
- Customize your resume to highlight your relevant SEO projects and achievements
- Prepare a cover letter demonstrating your understanding of the role and the company
- Prepare examples of your SEO strategies and their impact on user acquisition and revenue
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
