Technical SEO Specialist

📌 Core Information

🔹 Job Title: Technical SEO Specialist

🔹 Company: Rankings.io

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing & SEO

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Ensuring the technical health and optimization of client websites
• Managing critical behind-the-scenes aspects of SEO campaigns
• Collaborating with the SEO Manager and participating in team meetings
• Monitoring relevant metrics in the weekly operations scorecard

ASSUMPTION: This role requires a strong technical background in SEO and the ability to work independently with minimal supervision.

📋 Key Responsibilities

✅ Conduct comprehensive technical SEO site audits to identify issues and opportunities

✅ Optimize site navigation, information hierarchy, and silos

✅ Develop and implement internal linking strategies

✅ Ensure proper indexability through robots files, meta tag directives, and canonicalization

✅ Maximize crawlability by addressing server errors, malformed URLs, and optimizing crawl budget

✅ Manage and submit sitemaps for GSC submission

✅ Configure multilingual settings using href-lang and canonicals

✅ Monitor and address server errors (4xx, 5xx)

✅ Optimize site speed and make updates as needed

✅ Leverage structured data effectively across websites, following best practices

✅ Identify and remedy cannibalization issues

✅ Create and execute cull lists aggressively and appropriately

✅ Handle advanced permalink restructuring

✅ Quickly identify and solve technical SEO issues that may arise

ASSUMPTION: This role requires a deep understanding of technical SEO best practices and the ability to apply them effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)

Experience: 2-5 years of experience in technical SEO or a related field

Required Skills:

• Advanced experience working with technical aspects of SEO campaigns
• Deep understanding of search engine algorithms and ranking methods
• Expert knowledge of Google Search Console and solving GSC errors
• Advanced experience working with Screaming Frog and building technical audits in Google Sheets
• Experience with SEO industry programs, such as GSC, GA4, GTM, Ahrefs, SEMRush, etc.
• Functional understanding of keyword research and data mining tools
• Ability to complete concise, easy-to-understand competitive analysis related to technical SEO
• Comfortable analyzing high volumes of data on a daily basis
• Deep understanding of the WordPress CMS and all SEO-related plugins

Preferred Skills:

• Experience with other aspects of marketing, such as customer growth, CRO, and promotion
• Functional knowledge of other popular CMS platforms and page builders

ASSUMPTION: Candidates should have a strong technical background and be comfortable working with data-driven tools and platforms.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (estimated based on industry standards for this role and experience level)

Benefits:

• Unlimited PTO
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for this role and experience level. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically focused on SEO for law firms

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2013, with a history of specializing in SEO for attorneys and law firms

Company Description:

• Founded with a focus on delivering exceptional results for attorneys without compromising on customer service
• Niched down to specialize in personal injury SEO in 2018
• Currently expanding to serve clients in all areas of the legal field

Company Specialties:

• Personal Injury Lawyer SEO
• Law Firm SEO
• SEO for Lawyers
• Personal Injury Marketing
• SEO and Digital Marketing

Company Website: rankings.io

ASSUMPTION: Rankings.io has a strong focus on results-driven SEO strategies and a commitment to exceptional customer service.

📊 Role Analysis

Career Level: Intermediate, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the SEO Manager and collaborates with the SEO team

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Advancement to Senior Technical SEO Specialist or SEO Manager roles
• Expanding skills and expertise in SEO and digital marketing
• Potential to work on high-profile client projects and campaigns

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Remote work allows for flexibility and the ability to work from various locations
• United States-based candidates are preferred, but other locations may be considered
• Candidates should have a stable internet connection and a suitable home office setup

Work Schedule: Full-time (40 hours/week) with flexible scheduling and unlimited PTO

ASSUMPTION: The fully remote work environment requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical SEO assessment or take-home project to evaluate skills and knowledge
• Final interview with the SEO Manager or other team members to discuss the role and answer questions
• Background check and reference checks before extending an offer

Key Assessment Areas:

• Technical SEO knowledge and skills
• Problem-solving abilities and attention to detail
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of technical SEO projects or campaigns you've worked on and the results you achieved
• Prepare for the technical SEO assessment or take-home project by brushing up on your skills and familiarizing yourself with relevant tools and platforms
• Research Rankings.io and the legal SEO industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Technical SEO, crawlability, indexability, site audits, site speed, structured data, Google Search Console, Screaming Frog, data analysis, WordPress, SEO tools, canonicalization, redirects, internal linking, server errors, multilingual settings

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's current hiring needs.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Ahrefs
• SEMRush
• Screaming Frog
• WordPress
• Google Sheets
• Various SEO industry programs and tools

ASSUMPTION: Candidates should be comfortable working with a variety of SEO tools and platforms, and be willing to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Results-driven and focused on delivering exceptional outcomes for clients
• Collaborative and supportive team environment
• Continuous learning and improvement
• Strong work ethic and commitment to excellence

Work Style:

• Self-motivated and able to work independently with minimal supervision
• Strong attention to detail and commitment to quality
• Excellent communication and collaboration skills
• Adaptable and willing to learn new tools and techniques

Self-Assessment Questions:

• Do you have a proven track record of delivering results in a technical SEO role?
• Are you comfortable working independently and managing your own time and priorities?
• Do you thrive in a collaborative, team-based environment?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Rankings.io's company values and work style.

⚠️ Potential Challenges

• Managing multiple client projects and priorities simultaneously
• Keeping up with the latest trends and best practices in technical SEO
• Working remotely and maintaining strong communication and collaboration with team members
• Addressing complex technical SEO issues and finding creative solutions

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other Technical SEO Specialist positions, but may have a stronger focus on legal SEO and client management
• Compared to other SEO roles, this position requires a deeper understanding of technical SEO best practices and a stronger focus on data analysis
• Career paths may include advancement to Senior Technical SEO Specialist or SEO Manager roles, or transitioning to other areas of digital marketing

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and benefits to ensure they are a good fit for their career goals and expectations.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit of a law firm's website and implementing recommendations to improve crawlability, indexability, and site speed
• Developing and implementing an internal linking strategy to improve the website's information hierarchy and silos
• Addressing cannibalization issues by optimizing on-page elements and implementing structured data markup

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may not be representative of all potential projects or campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role?
• How does this role collaborate with other teams and departments within the company?
• What opportunities are there for professional growth and development within the SEO team?
• How does the company support work-life balance for remote employees?
• Can you provide examples of successful technical SEO campaigns or projects that the company has worked on?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the technical SEO assessment or take-home project by brushing up on your skills and familiarizing yourself with relevant tools and platforms
• Research Rankings.io and the legal SEO industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.