Technology Alliance Marketing Manager

📌 Core Information

🔹 Job Title: Technology Alliance Marketing Manager

🔹 Company: Milestone Systems

🔹 Location: Copenhagen, Denmark

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Brøndby, Denmark)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans with key technology partners
• Collaborating with partners to create co-branded marketing materials and events
• Managing global partner marketing budgets and optimizing ROI
• Coordinating with internal teams to align partner marketing activities with business objectives
• Monitoring and analyzing campaign performance for continuous improvement
• Fostering strong relationships with partner and regional marketing teams
• Staying updated on industry trends and competitor activities

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. It's ideal for someone with experience in alliance or partner marketing within the technology sector.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing plans with key technology partners to drive joint initiatives, achieve mutual business goals, and track them.

✅ Collaborate with partners to create co-branded marketing materials, campaigns, and events that highlight the value of combined solutions.

✅ Manage and optimize global partner marketing budgets (or Alliance MDF) to ensure effective use of resources and maximum ROI.

✅ Coordinate with internal teams, including product and technology, sales, regional marketing, and corporate marketing, to align partner marketing activities with overall business objectives.

✅ Monitor and analyze the performance of partner marketing campaigns, providing insights and recommendations for continuous improvement.

✅ Foster strong relationships with partner and regional marketing teams to ensure seamless collaboration and communication.

✅ Stay updated on industry trends and competitor activities to identify new opportunities for partnership growth.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Experience: Proven experience in alliance or partner marketing, preferably within the technology sector.

Required Skills:

• Strong understanding of video management software and surveillance solutions
• Excellent communication and interpersonal skills
• Strategic thinker with a results-oriented approach
• Proficiency in marketing automation tools and CRM systems
• Ability to manage multiple projects simultaneously
• Fluency in English, both written and verbal

Preferred Skills:

• Experience with specific marketing automation tools (e.g., Marketo, HubSpot)
• Knowledge of the video surveillance industry
• Fluency in additional languages

ASSUMPTION: While an MBA is preferred, a strong track record in alliance marketing and relevant skills may compensate for a lack of formal education.

💰 Compensation & Benefits

Salary Range: DKK 600,000 - 800,000 per year (approximately EUR 80,000 - 110,000 or USD 90,000 - 130,000). This estimate is based on market research and comparable roles in the region.

Benefits:

• Private health insurance
• Gym access
• Employee association activities
• Individual development plans

Working Hours: Full-time (40 hours/week) with flexible work-from-home policy.

ASSUMPTION: Salary ranges are estimates and may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Milestone Systems is a leading provider of IP video management software and surveillance solutions, operating in the software development industry.

Company Size: Milestone has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Milestone was founded in 1998 in Denmark and has since expanded to over 25 countries worldwide.

Company Description:

• Milestone creates video technology software that helps people understand what they are looking at, enabling them to revisit past events, see things in real-time, and soon predict future occurrences.
• The company's solutions are used in 500,000+ installations worldwide, with a strong focus on security and beyond.
• Milestone believes in putting people first, fostering a culture of growth, curiosity, and pushing industry standards.

Company Specialties:

• IP Video Surveillance Software
• Video Management Software

Company Website: www.milestonesys.com

ASSUMPTION: Milestone's global presence and diverse workforce create an international and inclusive work environment.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and development within the company.

Reporting Structure: The Technology Alliance Marketing Manager reports directly to the VP, Partner Marketing.

Work Arrangement: This is an on-site position at Milestone's headquarters in Brøndby, Denmark, with a flexible work-from-home policy.

Growth Opportunities:

• Developing and implementing successful marketing campaigns can lead to increased responsibilities and career advancement.
• Expanding industry knowledge and expertise can open up opportunities in other areas of the business.
• Building strong relationships with partners and internal teams can create opportunities for collaboration and learning.

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work with a diverse range of partners and internal teams.

🌍 Location & Work Environment

Office Type: Milestone's headquarters in Brøndby, Denmark, offers a modern and collaborative work environment with on-site amenities such as a gym and bicycle access.

Office Location(s): Brøndby, Denmark

Geographic Context:

• Copenhagen is the capital and most populous city of Denmark, known for its high quality of life, vibrant culture, and strong economy.
• Brøndby is a suburb of Copenhagen, located approximately 10 kilometers west of the city center.
• The office is conveniently located near public transportation, with bicycle access available.

Work Schedule: The standard workweek is Monday to Friday, with flexible work-from-home options available.

ASSUMPTION: The on-site work environment at Milestone's headquarters offers a collaborative and engaging workspace, with convenient access to public transportation and on-site amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and communication
• Industry knowledge and understanding of video management software
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing experience, particularly in alliance or partner marketing within the technology sector.
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
• Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive results.

ATS Keywords: Marketing, Alliance Marketing, Partner Marketing, Business Development, Communication, Interpersonal Skills, Strategic Thinking, Project Management, Marketing Automation, CRM Systems, Video Management Software, Surveillance Solutions, Collaboration, Budget Management, Performance Analysis, Industry Trends, Relationship Building

ASSUMPTION: The application process at Milestone is designed to assess candidates' skills and experiences relevant to the Technology Alliance Marketing Manager role, with a focus on marketing strategy, cross-functional collaboration, and industry knowledge.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Video management software and surveillance solutions

ASSUMPTION: Proficiency in marketing automation tools and CRM systems is essential for this role, as well as a strong understanding of video management software and surveillance solutions.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Growing together
• Blazing new trails

Work Style:

• Collaborative and cross-functional
• Results-driven and strategic
• Adaptable and open to learning

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you a strategic thinker with a results-oriented approach?
• Are you open to learning and adapting in a dynamic and growing industry?

ASSUMPTION: Milestone values a positive and welcoming work environment, with a focus on collaboration, growth, and pushing industry standards. Candidates who align with these values and work styles will be a strong fit for the company.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing the needs and expectations of both internal teams and partner organizations
• Keeping up with industry trends and competitor activities
• Working in a fast-paced and dynamic environment with a strong focus on growth and innovation

ASSUMPTION: The Technology Alliance Marketing Manager role presents unique challenges and opportunities for growth and development within the company.

📈 Similar Roles Comparison

• This role is similar to an Alliance Marketing Manager or Partner Marketing Manager, with a focus on driving joint initiatives and achieving mutual business goals with key technology partners.
• Unlike other marketing roles, this position requires a strong understanding of video management software and surveillance solutions, as well as experience in alliance or partner marketing within the technology sector.
• Career progression in this role may lead to opportunities in partner marketing, business development, or other related fields within the company.

ASSUMPTION: This role is unique in its focus on alliance marketing within the video management software and surveillance solutions industry, with opportunities for growth and development within the company.

📝 Sample Projects

• Developing and implementing a comprehensive marketing plan with a key technology partner to drive joint initiatives and achieve mutual business goals
• Collaborating with a partner to create co-branded marketing materials and events that highlight the value of combined solutions
• Managing and optimizing a global partner marketing budget to ensure effective use of resources and maximum ROI

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Technology Alliance Marketing Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Partner Marketing team?
• How does Milestone support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 90 days?
• How does Milestone measure the success of its partner marketing campaigns and initiatives?
• What is the company's long-term vision for its partner marketing efforts, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the company's long-term goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in alliance or partner marketing within the technology sector.
• Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive results.
• Follow up with the hiring manager, Isabelle Bouet, after one week if you haven't heard back regarding your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.