📌 Core Information
🔹 Job Title: Técnico/a Comercial y de Marketing
🔹 Company: Grupo CEU
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: Full-Time
🔹 Category: Education
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing marketing activities both online and offline for CEU centers
- Developing strategies to attract potential students and improve commercial activities
- Collaborating with the team to achieve sales targets and promote CEU services
- Analyzing market trends and competitors to optimize marketing strategies
ASSUMPTION: This role requires a balance between creative marketing strategies and analytical data-driven decision making. The ideal candidate will have experience in both areas and be comfortable working in a dynamic, results-oriented environment.
📋 Key Responsibilities
✅ Manage marketing activities, both online and offline, for CEU centers
✅ Develop strategies to attract potential students and improve commercial activities
✅ Collaborate with the team to achieve sales targets and promote CEU services
✅ Analyze market trends and competitors to optimize marketing strategies
✅ Detect activities susceptible to improvement and implement corrective measures
✅ Travel as required to attend events, meetings, and other activities
ASSUMPTION: This role involves a significant amount of travel, so candidates should be comfortable with frequent travel and be available to work flexible hours when needed.
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Marketing, or a related field
Experience: At least 2 years of experience in a similar role
Required Skills:
- Proven experience in digital marketing and campaign management
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Fluency in English (C1 level)
- Proficient in using marketing tools and software
Preferred Skills:
- Experience in the education sector
- Knowledge of the Spanish market and consumer behavior
- Fluency in additional languages
ASSUMPTION: While experience in the education sector is not required, it would be beneficial for candidates to have an understanding of the unique challenges and opportunities presented by the education market.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated based on market research for similar roles in Madrid)
Benefits:
- Contract: Indefinite
- Working Hours: Full-time (40 hours/week)
Working Hours: Full-time, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Madrid. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Primary and Secondary Education
Company Size: 1,001-5,000 employees
Founded: 1933 (as part of the CEU University, the Group's educational activities began in 1965)
Company Description:
- CEU is a private educational institution with a strong focus on values and innovative pedagogy
- The Group operates 10 colegios (primary and secondary schools) across Spain
- CEU's mission is to form people with a critical understanding of reality, a solid foundation in languages, and a commitment to transforming society positively
Company Specialties:
- Primary and secondary education
- Values-based education
- Innovative pedagogy
- Internationalization
Company Website: https://www.ceu.es/centros/colegios.php
ASSUMPTION: CEU is a well-established educational institution with a strong reputation for academic excellence and a commitment to values-based education. Candidates should be comfortable working in a mission-driven environment and be passionate about education.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing and Sales Director
Work Arrangement: On-site, with frequent travel required
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to work on special projects and gain experience in different areas of marketing
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site, with multiple locations across Spain
Office Location(s): Madrid, Murcia, Alicante, Vitoria, Valencia, Sevilla
Geographic Context:
- Madrid is the capital and largest city of Spain, with a vibrant cultural scene and a thriving job market
- Other locations offer a mix of urban and rural environments, with access to various amenities and attractions
- Spain has a Mediterranean climate, with mild winters and hot summers
Work Schedule: Full-time, with flexibility to work additional hours as needed
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to balance multiple priorities and projects.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to assess communication skills and cultural fit
- On-site interview with the Marketing and Sales Director and other team members
- Final decision and job offer
Key Assessment Areas:
- Marketing and campaign management skills
- Analytical and data-driven mindset
- Communication and interpersonal skills
- Cultural fit and alignment with CEU's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the education market and CEU's unique value proposition
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing, Sales, Digital Marketing, Campaign Management, Lead Generation, Commercial Prospecting, Data Management, Social Media, Google Analytics, Brand Promotion, Market Strategy, Communication, Customer Engagement, Travel Availability, English Proficiency
ASSUMPTION: CEU uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Google Analytics
- CRM software (e.g., Salesforce, HubSpot CRM)
- Microsoft Office Suite
ASSUMPTION: Candidates should have experience using marketing automation platforms and social media management tools, as well as proficiency in Google Analytics and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Excellence in education
- Integrity and ethical behavior
- Respect for diversity and inclusivity
- Commitment to social responsibility
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and goal-focused
Self-Assessment Questions:
- How do you embody CEU's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: CEU places a strong emphasis on cultural fit and alignment with the organization's mission and values. Candidates should be prepared to discuss their personal values and how they align with CEU's.
⚠️ Potential Challenges
- Frequent travel may be required, which can be demanding and time-consuming
- The education market is competitive, and candidates may face challenges in developing effective marketing strategies that differentiate CEU from other institutions
- CEU's commitment to values-based education may require candidates to adapt their marketing approach to align with the organization's mission
- Candidates may face language barriers, as CEU operates in multiple regions with diverse linguistic needs
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to discuss how they would address them in the interview.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Coordinator position in other industries, but with a focus on the education sector
- Candidates with experience in marketing for educational institutions may have an advantage in this role
- This role offers opportunities for professional growth and development within the marketing department and the broader organization
ASSUMPTION: Candidates should research similar roles in the education sector to better understand the unique challenges and opportunities presented by this position.
📝 Sample Projects
- Developing and implementing a social media marketing campaign to increase brand awareness and engagement among potential students
- Analyzing market trends and competitor activities to identify opportunities for CEU to differentiate itself in the education market
- Collaborating with the sales team to develop targeted marketing materials and campaigns to support their efforts in attracting new students
ASSUMPTION: Candidates should be prepared to discuss their past marketing projects and their outcomes, as well as their approach to data analysis and interpretation.
❓ Key Questions to Ask During Interview
- How does CEU differentiate itself from other educational institutions in the market?
- What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
- How does CEU support the professional development and growth of its employees?
- What is the team structure and dynamic like within the marketing department?
- How does CEU measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the organization's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
