📌 Core Information
- Job Title: Técnico Sr. Marketing Digital (H/M/D)
- Company: ILUNION
- Location: Madrid, Madrid, Spain
- Job Type: On-site
- Category: Marketing
- Date Posted: May 16, 2025
🚀 Job Overview
Key aspects of this role include:
1. Designing, implementing, and optimizing digital strategies to maximize visibility, qualified traffic, and conversion on digital assets.
2. Managing SEO, digital campaigns, landing page optimization, lead generation, and performance reporting.
3. Collaborating with agencies to improve website accessibility, UX, and IA integration.
4. Growing and developing within a dynamic, people-focused organization.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
- SEO & Content Optimization:
- Conduct keyword research and optimize content for search engines.
- Perform technical SEO audits and implement link-building strategies.
- Stay updated with Google algorithm changes and SEO best practices.
- Campaign Management:
- Design, implement, and manage various digital marketing campaigns.
- Monitor campaign performance and optimize based on data-driven insights.
- Landing Page Development & Optimization:
- Develop and optimize landing pages for different campaigns and events.
- Ensure landing pages are accessible, functional, and effective in converting visitors into leads or customers.
- Lead Generation & Management:
- Create, manage, and optimize forms for lead capture and nurturing.
- Collaborate with sales teams to qualify and handoff leads.
- UX Improvement & Accessibility:
- Analyze and improve user experience (UX) on ILUNION's websites.
- Ensure websites comply with accessibility standards and best practices.
- Performance Reporting & Analysis:
- Implement analytics tools to track campaign performance and user behavior.
- Generate detailed reports to inform data-driven decision-making.
- IA Integration & Positioning:
- Integrate AI solutions into ILUNION's web ecosystem to enhance efficiency and personalization.
- Position ILUNION and its businesses within the AI ecosystem.
- Paid Media Management:
- Manage paid media campaigns on Google Ads and other platforms.
- Optimize campaigns to maximize ROI and achieve marketing objectives.
- Salesforce Pardot Automation:
- Manage and optimize automated campaigns using Salesforce Pardot.
- Segment audiences, create automated content, and analyze campaign results.
ASSUMPTION: This role requires strong technical skills, a data-driven approach, and the ability to balance multiple projects and priorities.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Advertising, Digital Communication, or a related field.
Experience:
- 5-8 years of experience in similar roles, with a focus on digital marketing and project management.
- Proven experience in SEO, UX, CRO, and marketing automation.
Required Skills:
- SEO (technical and content)
- UX/UI design (web and mobile)
- AI generative tools
- CRO strategies and tools
- Web analytics (Google Analytics 4, Tag Manager, Data Studio)
- HTML and basic web development principles (a plus)
- Project management and data analysis
Preferred Skills:
- Knowledge of Salesforce Pardot
- Experience with Google Ads and SEM
- Familiarity with accessibility standards and best practices
ASSUMPTION: Candidates with a strong portfolio showcasing their skills and experience will have an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards)
Benefits:
- Indefinite contract with full-time hours
- Competitive salary and benefits package
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 10,001+ employees
Founded: 2014
Company Description:
ILUNION is a group of companies born from the illusion generated at Grupo Social ONCE. With over 35,000 professionals, ILUNION is concerned with making the world a more accessible place by offering a wide range of services, including accessibility services, business services, marketing services, industrial services, leisure services, and healthcare services.
Company Specialties:
- Accessibility Services
- Business Services
- Marketing Services
- Industrial Services
- Leisure Services
- Healthcare Services
- Laundry Services
- Contact Center Services
- Cleaning Services
- Security and Cybersecurity Services
Company Website:
ASSUMPTION: ILUNION's diverse range of services and commitment to accessibility make it an attractive employer for candidates seeking a dynamic and impactful work environment.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various departments, including IT, Sales, and Product.
Work Arrangement: On-site, full-time position with opportunities for remote work based on project requirements and team dynamics.
Growth Opportunities:
- Develop and implement innovative digital strategies to drive business growth.
- Collaborate with cross-functional teams to improve ILUNION's digital presence and accessibility.
- Contribute to ILUNION's mission of making the world a more accessible place.
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and impactful organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with accessible facilities and amenities
Office Location: Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
- The city is known for its vibrant culture, rich history, and diverse industries, including finance, technology, and tourism.
- Madrid offers a high quality of life, with excellent public transportation, healthcare, and educational facilities.
Work Schedule: Full-time, Monday to Friday, with flexible hours based on project demands and team dynamics.
ASSUMPTION: Madrid's vibrant culture, diverse industries, and high quality of life make it an attractive location for professionals seeking a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager and/or team members
4. Final interview with the Marketing Manager or relevant stakeholders
5. Background check and reference verification
Key Assessment Areas:
1. Technical skills and industry knowledge
2. Problem-solving and analytical skills
3. Strategic thinking and creativity
4. Communication and collaboration skills
5. Cultural fit and alignment with ILUNION's mission and values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your portfolio or examples of your work, demonstrating your ability to drive results and impact.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
ATS Keywords: SEO, UX/UI, CRO, marketing automation, digital strategy, campaign management, performance analysis, accessibility, AI integration
ASSUMPTION: ILUNION's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, SEMrush, Ahrefs, Moz
- UX/UI tools: Sketch, Figma, Adobe XD, InVision
- Analytics tools: Google Analytics 4, Google Tag Manager, Google Data Studio
- Marketing automation tools: Salesforce Pardot, HubSpot, Marketo
- AI tools: IBM Watson, Google AI, Microsoft Azure AI
- Project management tools: Asana, Trello, Jira
- Collaboration tools: Microsoft Office 365, Google Workspace, Slack
ASSUMPTION: Candidates with experience using these tools and technologies will have a competitive advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Accessibility
- Quality
- Commitment
- Diversity
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to ILUNION's mission and values
Self-Assessment Questions:
1. How do you ensure that your digital strategies are accessible to all users, including those with disabilities?
2. Describe a time when you had to adapt your work style to meet a project's unique demands or constraints.
3. How do you stay updated with the latest trends and best practices in digital marketing and accessibility?
ASSUMPTION: Candidates who demonstrate a strong alignment with ILUNION's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
1. Balancing multiple projects and priorities in a fast-paced, dynamic work environment.
2. Collaborating effectively with cross-functional teams and stakeholders with varying levels of technical expertise.
3. Keeping up with the latest trends and best practices in digital marketing, accessibility, and AI integration.
4. Ensuring that ILUNION's digital presence and accessibility meet the highest standards and best practices.
ASSUMPTION: Candidates who are proactive, adaptable, and results-driven will be better equipped to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
1. Digital Marketing Manager:
- Focuses on strategic planning and team management.
- Requires more experience and a broader skill set, including budget management and team leadership.
2. SEO Specialist:
- Specializes in technical SEO and content optimization.
- Requires less experience and a narrower skill set focused on SEO.
3. UX/UI Designer:
- Focuses on user experience and interface design.
- Requires a different skill set, with a stronger emphasis on visual design and user research.
ASSUMPTION: This role combines aspects of digital marketing management, SEO specialization, and UX/UI design, making it a unique and multifaceted opportunity.
📝 Sample Projects
1. SEO Audit and Optimization:
- Conducted a comprehensive SEO audit of ILUNION's website, identifying and implementing technical and content optimizations to improve search engine rankings and organic traffic.
2. Accessibility Audit and Remediation:
- Performed an accessibility audit of ILUNION's website, ensuring compliance with WCAG 2.1 and AA standards, and remediating identified issues to enhance accessibility for users with disabilities.
3. AI Integration for Personalized Content:
- Developed and implemented an AI-driven content personalization strategy, using natural language generation (NLG) to create tailored content for ILUNION's users based on their browsing history and preferences.
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive results and impact in a real-world setting, with a focus on SEO, accessibility, and AI integration.
❓ Key Questions to Ask During Interview
1. Role Responsibilities:
- Can you describe the most challenging SEO or UX/UI project you've worked on, and how you overcame any obstacles?
- How do you approach A/B testing and optimization for digital campaigns and landing pages?
2. Team Collaboration:
- How do you collaborate effectively with cross-functional teams, including designers, developers, and content creators?
- Can you provide an example of a time when you had to manage conflicting priorities or stakeholder expectations?
3. Company Culture:
- How do you align your work with ILUNION's mission and values, particularly in the context of accessibility and social responsibility?
- What aspects of ILUNION's company culture appeal to you the most, and how do you think you can contribute to maintaining and enhancing that culture?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, the team's dynamics, and the company's culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through this link:
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare a portfolio or examples of your work, demonstrating your ability to drive results and impact in digital marketing, SEO, UX/UI design, and AI integration.
4. Practice common interview questions and prepare thoughtful responses that showcase your skills, experiences, and cultural fit.
5. Follow up with ILUNION's hiring team one week after submitting your application to inquire about your application status and reiterate your interest in the position.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
