📌 Core Information
🔹 Job Title: Temp Creative Director
🔹 Company: RethinkFirst
🔹 Location: Philadelphia, PA, United States
🔹 Job Type: Temporary, Full-time
🔹 Category: Branding & Creative
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Defining and evolving the Rethink First brand
- Leading brand voice, messaging, and identity across multiple channels
- Overseeing creative operations and managing creative talent
- Partnering with cross-functional teams to tell powerful, human-centered stories
- Using data to measure and improve brand and content performance
ASSUMPTION: This role requires a strategic and creative thinker who can balance brand evolution with practical execution. Experience in healthcare, edtech, or mission-driven tech is a plus.
📋 Key Responsibilities
✅ Define and evolve the Rethink First brand
✅ Lead brand voice, messaging, and identity across web, content, and marketing channels
✅ Build and manage content strategy, including blogs, whitepapers, email, case studies, and thought leadership
✅ Oversee in-house and freelance creative talent (designers, writers, video producers)
✅ Partner with product, marketing, and clinical teams to tell powerful, human-centered stories
✅ Manage creative operations and agency relationships
✅ Use data to measure and improve brand and content performance
ASSUMPTION: This role requires a mix of strategic thinking, creative direction, and operational management. Strong leadership and communication skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)
Experience: 8+ years in brand, content, or creative leadership, preferably in healthcare, edtech, or mission-driven tech
Required Skills:
- Proven experience in brand strategy, content strategy, and creative direction
- Strong writing, storytelling, design, and content strategy skills
- Hands-on creative direction across digital, print, and multimedia
- Strong leadership, cross-functional collaboration, and communication skills
Preferred Skills:
- Experience with B2B audiences
- Familiarity with behavioral health, employer benefits, or educational content
- Portfolio showcasing brand or content transformation work
ASSUMPTION: Candidates with a strong portfolio demonstrating brand evolution and a proven track record in creative leadership will be prioritized.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior creative director role in the Philadelphia area)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Flexible spending accounts (FSA)
- Paid time off (vacation, sick, and holidays)
- Parental leave
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: RethinkFirst is a leading behavioral health technology company, providing cloud-based platforms for mental wellness, education, and support.
Company Size: 201-500 employees (as of April 2025)
Founded: 2007
Company Description:
- RethinkFirst aims to provide affordable, best-practice treatment solutions for children with special needs
- Their platforms support curriculum planning, professional development, parent training, and progress tracking
- They offer clinical support, best-practice tools, and research-based content via technology
Company Specialties:
- Cloud-based treatment tools
- Training and clinical support
- Research-based content
Company Website: http://www.rethinkfirst.com
ASSUMPTION: RethinkFirst is a mission-driven company focused on improving lives through accessible and scalable mental wellness solutions.
📊 Role Analysis
Career Level: Senior leadership role reporting directly to the Chief Marketing Officer
Reporting Structure: This role will oversee in-house and freelance creative talent, as well as manage agency relationships
Work Arrangement: Remote (US only) with flexible scheduling
Growth Opportunities:
- Potential to shape the brand and creative direction of a growing company
- Opportunities to collaborate with cross-functional teams and influence company culture
- Possibility to transition to a permanent role based on performance
ASSUMPTION: This role offers a unique opportunity to make a significant impact on a company focused on improving mental health outcomes.
🌍 Location & Work Environment
Office Type: Remote (US only) with no physical office requirement
Office Location(s): N/A
Geographic Context:
- Philadelphia, PA, United States
- Eastern Time Zone (UTC-5)
- Access to major cities and cultural attractions
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: This role requires a self-motivated individual who can manage their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Portfolio review and creative challenge
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Brand strategy and creative direction
- Content strategy and writing skills
- Leadership and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your brand evolution and creative direction work
- Research RethinkFirst and be prepared to discuss how your vision aligns with the company's mission
ATS Keywords: Brand strategy, content strategy, creative direction, brand voice, messaging, identity, cross-functional collaboration, data-driven decision making, behavioral health, edtech, mission-driven tech
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creative direction, and leadership skills throughout the application and interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, Jira)
- Content management systems (CMS)
- Analytics tools (Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard creative and project management tools is expected.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Inclusive
- Collaborative
- Data-driven
- Innovative
Work Style:
- Remote-friendly
- Flexible and adaptable
- Results-oriented
- Strong communication and collaboration skills
- Comfortable working with cross-functional teams
Self-Assessment Questions:
- How do your personal values align with RethinkFirst's mission and values?
- Are you comfortable working remotely and managing your time effectively?
- How do you approach collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with RethinkFirst's values and their ability to thrive in a remote, collaborative work environment.
⚠️ Potential Challenges
- Managing a remote creative team and ensuring consistent brand quality
- Balancing brand evolution with practical execution and stakeholder expectations
- Adapting to a fast-paced, growing company with evolving priorities
- Working with limited resources and budget constraints
ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in previous roles and how they would approach them at RethinkFirst.
📈 Similar Roles Comparison
- Unlike traditional creative director roles, this position focuses on brand evolution and content strategy rather than day-to-day design tasks
- This role offers the opportunity to shape the brand and creative direction of a growing company in the behavioral health tech industry
- Career growth opportunities may include transitioning to a permanent role or taking on additional responsibilities as the company expands
ASSUMPTION: Applicants should research similar roles in the behavioral health tech industry and be prepared to discuss how this opportunity differs from and aligns with their career goals.
📝 Sample Projects
- Reimagining the RethinkFirst brand identity to better reflect the company's mission and values
- Developing a comprehensive content strategy to improve brand awareness and engagement across multiple channels
- Creating a brand style guide and tone of voice guidelines to ensure consistent messaging and visual identity across the organization
ASSUMPTION: Applicants should be prepared to discuss specific examples of brand evolution and content strategy projects they have worked on in previous roles.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the biggest challenges facing the creative team, and how can this role help address them?
- How does RethinkFirst support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does the creative team collaborate with other departments, such as product and marketing?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your brand evolution and creative direction work
- Research RethinkFirst and be prepared to discuss how your vision aligns with the company's mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
