Temporary Marketing Project Specialist

📌 Core Information

🔹 Job Title: Temporary Marketing Project Specialist

🔹 Company: Grand Canyon Education

🔹 Location: Phoenix, Arizona, United States

🔹 Job Type: Full-time, Temporary

🔹 Category: Marketing

🔹 Date Posted: 2025-07-21

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in creating and establishing effective marketing and branding initiatives for assigned clients.
• Managing marketing campaigns from formulation to execution.
• Collaborating with marketing management and internal marketing partners to create effective marketing campaigns.
• Applying marketing principles and techniques to create marketing campaign plans using both digital and traditional marketing methods.
• Coordinating marketing activities with relevant stakeholders and ensuring plans are well-coordinated and synchronized.

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a focus on delivering results-driven marketing campaigns.

📋 Key Responsibilities

✅ Manage marketing campaigns from formulation to execution for assigned clients.

✅ Meet with marketing management to ascertain client’s specific needs and objectives and then formulate ideas with other internal marketing partners to create an effective marketing campaign.

✅ Assist as a member of the internal marketing “creative” team to assess and recommend communications opportunities, methods and channels, promotional mix and methods.

✅ Participate in campaign strategy sessions alongside marketing management with assigned clients to ensure recommended marketing plans meet clients’ current and/or future needs.

✅ Apply considerable knowledge of marketing principles and techniques to assist in creating marketing campaign plans by utilizing both digital and traditional marketing methods/channels.

✅ Participate in meetings to get approval for marketing campaigns.

✅ Coordinate deployment of marketing activities with all relevant stakeholders.

✅ Keep marketing management informed of progress and potential issues and make recommendations to ensure plans are well coordinated and synchronized.

✅ Safeguard GCU’s branding strategy in the development of materials and media.

✅ Develop performance metrics and reporting for ROI on marketing campaigns.

✅ Coordinate with other affected departments on regularly scheduled events ensuring availability of appropriate support.

✅ Recommend new approaches and ideas in brainstorming meetings which demonstrates most current and leading edge marketing techniques in the public domain.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor degree in marketing, public relations or communications

Experience: 4 years’ marketing experience, preferably in an in-house creative department or agency

Required Skills:

• Experience in executing marketing campaigns (traditional and digital) for a variety of audiences.
• Ability to translate client needs into effective marketing campaigns.
• Good attention to detail, analytical and networking skills.
• Knowledge of media placement processes among multiple media channels.
• Knowledge of marketing analytics, ROI metrics and earned value assessment.

Preferred Skills:

• Experience with project management tools.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, proficiency in project management tools and additional languages may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for an Intermediate Marketing Specialist in Phoenix, Arizona)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Tuition Assistance
• Employee Assistance Program
• Paid Time Off

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 1,001-5,000 employees

Founded: 1983

Company Description:

• Grand Canyon Education (GCE) is an educational service company that provides an array of support services in the post-secondary education sector.
• GCE designs and develops educational programs for GCU and other traditional campus institutions, as well as online partner institutions at the undergraduate, graduate, and doctoral levels.
• GCE values its employees and supports a unique and diverse workplace culture designed to help employees thrive.

Company Specialties:

• Educational Program Development
• Marketing and Branding Services
• Student Recruitment and Retention

Company Website: https://www.gce.com

ASSUMPTION: GCE's focus on education and support services makes this role an excellent fit for candidates passionate about education and marketing.

📊 Role Analysis

Career Level: Intermediate

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Marketing department.
• Opportunities to work on diverse marketing campaigns and expand skillset.
• Possibility to transition to a permanent role based on performance.

ASSUMPTION: This temporary role offers growth opportunities and the chance to make a significant impact on the Marketing team.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 2600 W Camelback Rd, Phoenix, Arizona, US

Geographic Context:

• Phoenix, Arizona, is a vibrant city with a diverse population and a thriving job market.
• The office is located in a bustling area with numerous amenities nearby.
• Phoenix offers a mix of urban and outdoor living, with easy access to mountains, deserts, and lakes.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with occasional overtime as needed

ASSUMPTION: The office environment is professional and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing team

Key Assessment Areas:

• Marketing campaign management skills
• Client needs assessment and communication
• Creativity and problem-solving
• Attention to detail and analytical skills

Application Tips:

• Highlight relevant marketing campaign experience and achievements.
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
• Prepare examples of successful marketing campaigns you've managed or contributed to.

ATS Keywords: Marketing campaign management, client needs assessment, marketing analytics, ROI metrics, earned value assessment, branding strategy, creative thinking, collaboration, attention to detail

ASSUMPTION: The interview process will focus on assessing the candidate's marketing campaign management skills, creativity, and ability to work effectively with clients and stakeholders.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Design tools (e.g., Adobe Creative Suite, Canva)
• Analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Proficiency in project management tools and marketing automation platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Innovation
• Student Focus

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Creative
• Analytical

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable managing multiple projects and deadlines?
• Do you have a strong attention to detail and a knack for problem-solving?

ASSUMPTION: Candidates who are results-driven, collaborative, and adaptable will likely find a good fit within GCE's culture.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously may be challenging.
• Working with diverse clients and stakeholders may require strong communication and adaptability skills.
• Occasional overtime may be required to meet project deadlines.
• The role may involve working with tight deadlines and competing priorities.

ASSUMPTION: Strong project management skills and the ability to prioritize effectively will be crucial for overcoming these challenges.

📈 Similar Roles Comparison

• This role is similar to a Marketing Campaign Manager or Marketing Project Coordinator, but with a focus on temporary support for the Online Enrollment Marketing Services team.
• Compared to other marketing roles, this position requires a balance of creative and analytical skills, with a strong emphasis on campaign management and client needs assessment.
• Career progression may involve transitioning to a permanent role or taking on more responsibilities within the Marketing department.

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing campaign management and work closely with clients and stakeholders.

📝 Sample Projects

• Managing a marketing campaign for a new online degree program launch.
• Collaborating with the design team to create branded materials for an upcoming event.
• Analyzing campaign performance data to optimize future marketing efforts.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical marketing campaign from start to finish, and what my role would be in managing it?
• How does this role support the overall marketing strategy for GCU and its partner institutions?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?
• How does GCE support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth within the Marketing department?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through https://jobs.gce.com
• Tailor your resume and cover letter to highlight your marketing campaign management experience and skills.
• Prepare examples of successful marketing campaigns you've managed or contributed to.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.