📌 Core Information
🔹 Job Title: Territory Brand Specialist
🔹 Company: SNDL Inc.
🔹 Location: Calgary, Alberta, Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: Remote (Field-based)
🚀 Job Overview
Key aspects of this role include:
- Driving flawless in-store execution and local brand engagement across Southern Alberta
- Serving as the face of SNDL in the field, building relationships with retail staff, and creating memorable brand experiences
- Supporting key retail accounts, merchandising products to standard, and implementing planograms and displays
- Collaborating with store staff to secure premium shelf and display space, and driving product visibility
- Planning and executing in-store activations, events, and pop-ups, acting as the on-site lead for SNDL-branded experiences
ASSUMPTION: This role requires a high level of self-motivation, organization, and adaptability, as well as strong interpersonal and presentation skills. Candidates should be comfortable working independently in a fast-paced, field-based environment.
📋 Key Responsibilities
✅ Ensure SNDL products are merchandised to standard across all key retail accounts, implementing planograms, displays, signage, and promotional materials effectively
✅ Monitor inventory levels, product freshness, and optimal shelf placement, collaborating with store staff to secure premium shelf and display space
✅ Support the planning and execution of in-store activations, events, and pop-ups, acting as the on-site lead for SNDL-branded experiences
✅ Facilitate engaging product knowledge sessions and updates for store staff, ensuring brand guidelines and messaging are consistently represented at the store level
✅ Foster strong, long-lasting relationships with retail staff and store managers, acting as the frontline liaison for retail partner questions, concerns, and support needs
✅ Capture detailed reports on merchandising execution, event outcomes, and competitor activity, documenting retail feedback and trends to inform territory strategy and head office planning
ASSUMPTION: This role involves frequent travel throughout the Calgary area, including evenings and weekends for retail events. Candidates must be comfortable with this work arrangement and have a valid driver's license and reliable transportation.
🎯 Required Qualifications
Education: Post-secondary education in Marketing, Business, or a related field is an asset
Experience: 1-3 years of experience in retail, merchandising, event activation, or brand ambassadorship, with cannabis, CPG, or beverage alcohol industry experience preferred
Required Skills:
- Energetic and confident with strong interpersonal and presentation skills
- Meticulous attention to detail and a high standard of execution
- Proficient with Microsoft Office and digital tools for reporting and communication
- Ability to work independently and adapt in a fast-paced, field-based environment
Preferred Skills:
- Experience in the cannabis, CPG, or beverage alcohol sectors
- Fluency in French (asset)
ASSUMPTION: Candidates with experience in retail, merchandising, event activation, or brand ambassadorship within the cannabis, CPG, or beverage alcohol sectors will be strongly considered for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 CAD per year, based on experience
Benefits:
- Travel reimbursement and car allowance
- Comprehensive benefits package including health, dental, and vision coverage
- Paid vacation and personal time
- Employee discounts and access to wellness programs
Working Hours: Full-time, flexible hours based on retail and event schedules
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Calgary area. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SNDL Inc. operates in the manufacturing sector, focusing on cannabis production, retail, and distribution. As Canada's largest regulated product platform, SNDL offers a diverse range of products and brands, including cannabis, cannabis extracts, and other consumer packaged goods (CPG).
Company Size: SNDL Inc. has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: SNDL Inc. was founded in 2014 and has since grown to become a publicly-traded company on the Nasdaq stock exchange under the symbol "SNDL".
Company Description:
- SNDL is a public company with a diverse portfolio of cannabis and CPG brands, including Top Leaf, Contraband, Citizen Stash, Sundial Cannabis, Palmetto, Bon Jak, Spiritleaf Selects, Versus Cannabis, Value Buds, Vacay, and Grasslands.
- The company operates a network of retail stores under various banners, such as Ace Liquor, Wine and Beyond, Liquor Depot, Spiritleaf, Superette, and Firesale Cannabis.
- SNDL is committed to low-cost biomass sourcing, premium indoor cultivation, product innovation, and low-cost manufacturing facilities, ensuring a strong presence in the Canadian cannabis market.
Company Specialties:
- Health and Wellness
- Cannabis Extracts
- Research & Development
- CPG
- Retail
- B2B
- Manufacturing
Company Website: http://www.sndl.com
ASSUMPTION: SNDL Inc. is a dynamic and growing company with a strong focus on innovation, quality, and customer satisfaction. Candidates who are passionate about the cannabis industry and eager to contribute to the company's success will thrive in this environment.
📊 Role Analysis
Career Level: This role is an entry to mid-level position within the sales and marketing department, offering opportunities for growth and development within the company.
Reporting Structure: The Territory Brand Specialist reports directly to the Regional Sales Manager and works closely with retail partners and internal teams to drive brand engagement and product visibility.
Work Arrangement: This role is field-based and remote, with frequent travel throughout the Calgary area. Candidates must be comfortable working independently and managing their time effectively.
Growth Opportunities:
- Advancement within the sales and marketing department, such as promotions to Regional Sales Manager or other leadership roles
- Expansion into other areas of the business, such as retail management, brand management, or product development
- Gaining valuable experience in the cannabis industry, working with a diverse range of products and brands
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in the cannabis industry while working for a dynamic and growing company. With a strong focus on customer engagement and brand representation, this role is ideal for individuals who are passionate about building relationships and driving brand success.
🌍 Location & Work Environment
Office Type: Remote (Field-based) with frequent travel to retail locations and event venues throughout the Calgary area
Office Location(s): Calgary, Alberta, Canada
Geographic Context:
- Calgary is the largest city in Alberta and the fifth-most populous municipality in Canada, offering a diverse range of cultural, recreational, and employment opportunities.
- The city is known for its vibrant downtown core, extensive pathway and bike lane network, and proximity to the Canadian Rockies, providing ample opportunities for outdoor activities and recreation.
- Calgary's economy is driven by the energy sector, with a growing focus on technology, healthcare, and other industries, creating a dynamic and diverse job market.
Work Schedule: Flexible hours based on retail and event schedules, including evenings and weekends
ASSUMPTION: Candidates must be comfortable with a flexible work schedule and frequent travel throughout the Calgary area. This role may require working evenings and weekends to support retail events and activations.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the SNDL careers portal
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and company culture
- Background check and reference verification for successful candidates
Key Assessment Areas:
- Communication and presentation skills
- Attention to detail and merchandising standards
- Event planning and execution capabilities
- Relationship-building and customer engagement skills
- Adaptability and problem-solving skills in a fast-paced, field-based environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience in retail, merchandising, event activation, or brand ambassadorship, with a focus on transferable skills and achievements
- Prepare examples of successful in-store executions, event activations, or customer engagement initiatives to discuss during the interview
- Research SNDL Inc. and the cannabis industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Territory Brand Specialist, Retail Execution, Merchandising, Event Activation, Brand Ambassadorship, Relationship Management, Reporting, Communication, Interpersonal Skills, Presentation Skills, Attention to Detail, Product Knowledge, Customer Engagement, Independent Work, Adaptability, Logistics Coordination, Inventory Monitoring
ASSUMPTION: SNDL Inc. uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is successfully screened and considered for the role.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- CRM tools (e.g., Salesforce, HubSpot, or other internal platforms)
- Digital tools for reporting and communication (e.g., email, text messaging, or other collaboration platforms)
ASSUMPTION: Proficiency with Microsoft Office and digital tools for reporting and communication is required for this role. Familiarity with CRM tools and other internal platforms may be an asset but is not required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Sustainability and social responsibility
Work Style:
- Self-motivated and independent
- Adaptable and resilient in a fast-paced, field-based environment
- Strong interpersonal and communication skills
- Attention to detail and commitment to high-quality execution
- Passionate about the cannabis industry and SNDL's mission
Self-Assessment Questions:
- Do you thrive in a fast-paced, field-based environment, and are you comfortable working independently with minimal supervision?
- Are you passionate about the cannabis industry and eager to contribute to SNDL's success?
- Do you have strong interpersonal and communication skills, and are you comfortable building relationships with retail staff and customers?
- Are you detail-oriented and committed to high-quality execution, with a strong focus on merchandising standards and product visibility?
ASSUMPTION: Candidates who are self-motivated, adaptable, and passionate about the cannabis industry will be well-suited to this role. Strong interpersonal and communication skills, attention to detail, and a commitment to high-quality execution are essential for success in this position.
⚠️ Potential Challenges
- Frequent travel throughout the Calgary area, including evenings and weekends for retail events and activations
- Working in a fast-paced, field-based environment with minimal supervision
- Managing multiple priorities and deadlines, including merchandising execution, event planning, and reporting
- Adapting to changes in retail environments, product offerings, and market trends
ASSUMPTION: Candidates must be comfortable with frequent travel, working independently, and managing multiple priorities in a fast-paced, field-based environment. Strong organizational skills, adaptability, and a commitment to high-quality execution are essential for success in this role.
📈 Similar Roles Comparison
- Unlike traditional retail or merchandising roles, this position focuses on brand representation and engagement, with a strong emphasis on event activation and customer experience
- Compared to other brand ambassador or event activation roles, this position offers a unique focus on retail execution and merchandising, with a strong emphasis on product visibility and compliance
- Career progression in this role may involve advancement within the sales and marketing department, expansion into other areas of the business, or growth within the cannabis industry
ASSUMPTION: This role offers a unique blend of retail execution, event activation, and brand representation, with a strong focus on customer engagement and product visibility. Candidates with experience in retail, merchandising, event activation, or brand ambassadorship within the cannabis, CPG, or beverage alcohol sectors will find this role particularly appealing.
📝 Sample Projects
- Planning and executing a successful in-store activation or event, including setup, teardown, sampling materials, and product displays
- Developing and delivering a engaging product knowledge session or update for store staff, ensuring brand guidelines and messaging are consistently represented at the store level
- Implementing a new merchandising standard or planogram across a portfolio of retail accounts, monitoring inventory levels, and optimizing shelf placement to drive product visibility
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Territory Brand Specialist role. Candidates should be prepared to discuss their experience with similar projects and initiatives during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for a Territory Brand Specialist, and how do you balance multiple priorities and deadlines?
- How does SNDL support the professional development and growth of Territory Brand Specialists within the company?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
- How does SNDL foster a culture of innovation and continuous improvement within the sales and marketing department?
- What are the most challenging aspects of working in a field-based, remote role, and how does SNDL support its employees in overcoming these challenges?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within the organization. Candidates should prepare thoughtful and insightful questions to ask during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SNDL careers portal
- Tailor your resume and cover letter to highlight relevant experience in retail, merchandising, event activation, or brand ambassadorship, with a focus on transferable skills and achievements
- Prepare examples of successful in-store executions, event activations, or customer engagement initiatives to discuss during the interview
- Research SNDL Inc. and the cannabis industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
