Territory Brand Specialist

📌 Core Information

🔹 Job Title: Territory Brand Specialist 🔹 Company: SNDL Inc. 🔹 Location: Edmonton, Alberta, Canada (Remote - Alberta) 🔹 Job Type: Full-time 🔹 Category: Sales 🔹 Date Posted: July 3, 2025 🔹 Experience Level: 1-3 years 🔹 Remote Status: Remote (Field-based across the Edmonton area)

🚀 Job Overview

Key aspects of this role include:

• Ensuring flawless in-store execution and local brand engagement across key retail accounts in Northern Alberta.
• Serving as the face of SNDL in the field, driving product visibility, delivering staff education, and supporting in-store activations and pop-up events.
• Fostering strong relationships with retail staff and store managers to enhance brand engagement.
• Capturing detailed reports on merchandising execution, event outcomes, and competitor activity to inform territory strategy and head office planning.

ASSUMPTION: This role requires a high level of self-motivation, organization, and adaptability to thrive in a fast-paced, field-based environment.

📋 Key Responsibilities

✅ Retail Execution & Merchandising

• Ensure SNDL products are merchandised to standard across all key retail accounts.
• Implement planograms, displays, signage, and promotional materials effectively.
• Monitor inventory levels, product freshness, and optimal shelf placement.
• Collaborate with store staff to secure premium shelf and display space.

✅ In-Store Activations & Pop-Up Support

• Support the planning and execution of in-store activations, events, and pop-ups.
• Act as the on-site lead for SNDL-branded experiences, ensuring engaging, compliant, and professional representation.
• Coordinate event logistics, including setup, teardown, sampling materials, and product displays.
• Capture key insights and performance feedback from events to inform future activations.

✅ Brand Representation & Education

• Serve as an on-site brand ambassador, building awareness and educating budtenders and retail teams on SNDL’s product portfolio.
• Facilitate engaging product knowledge sessions and updates for store staff.
• Ensure brand guidelines and messaging are consistently represented at the store level.
• Drive excitement and confidence in SNDL products through authentic engagement.

✅ Relationship Management

• Foster strong, long-lasting relationships with retail staff and store managers.
• Act as the frontline liaison for retail partner questions, concerns, and support needs.
• Identify and escalate store-level challenges impacting visibility, compliance, or performance.

✅ Insights & Reporting

• Capture detailed reports on merchandising execution, event outcomes, and competitor activity.
• Document retail feedback and trends to inform territory strategy and head office planning.
• Maintain accurate records using CRM tools and internal reporting platforms.

ASSUMPTION: This role requires a high level of attention to detail and strong organizational skills to manage multiple responsibilities and maintain accurate records.

🎯 Required Qualifications

Education & Experience

• 1-3 years of experience in retail, merchandising, event activation, or brand ambassadorship.
• Cannabis, CPG, or beverage alcohol industry experience preferred.
• Post-secondary education in Marketing, Business, or a related field is an asset.

Skills & Competencies

• Energetic and confident with strong interpersonal and presentation skills.
• Meticulous attention to detail and a high standard of execution.
• Comfortable leading in-store events and engaging with customers and retail staff.
• Proficient with Microsoft Office and digital tools for reporting and communication.
• Ability to work independently and adapt in a fast-paced, field-based environment.

Additional Requirements

• Valid driver’s license and access to reliable transportation.
• Availability for regular travel throughout Edmonton, Alberta, including evenings and weekends for retail events.
• Ability to lift and transport activation materials (e.g., displays, signage).
• Must pass a background check in accordance with cannabis regulations.

ASSUMPTION: This role requires a valid driver's license and reliable transportation, as well as the ability to lift and transport activation materials.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 CAD per year, based on experience. (Estimated based on industry standards for similar roles and experience levels.) Benefits

• Travel reimbursement and car allowance.
• Comprehensive benefits package including health, dental, and vision coverage.
• Paid vacation and personal time.
• Employee discounts and access to wellness programs.

Working Hours: Flexible hours based on retail and event schedules, with an average of 40 hours per week. ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the cannabis industry in Canada.

📌 Applicant Insights

🔍 Company Context

Industry: SNDL Inc. operates in the cannabis and cannabis-related products industry, with a focus on retail, manufacturing, and brand development. Company Size: SNDL Inc. has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for growth and career advancement while maintaining a relatively close-knit work environment. Founded: SNDL Inc. was founded in 2014 and has since grown to become one of the largest vertically integrated cannabis companies in Canada. Company Description

• SNDL is a public company whose shares are traded on Nasdaq under the symbol \"SNDL.\"
• SNDL is the largest private-sector liquor and cannabis retailer in Canada with retail banners that include Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, Spiritleaf, Superette, and Firesale Cannabis.
• SNDL is a licensed cannabis producer and one of the largest vertically integrated cannabis companies in Canada, specializing in low-cost biomass sourcing, premium indoor cultivation, product innovation, low-cost manufacturing facilities, and a cannabis brand portfolio that includes Top Leaf, Contraband, Citizen Stash, Sundial Cannabis, Palmetto, Bon Jak, Spiritleaf Selects, Versus Cannabis, Value Buds, Vacay, and Grasslands.

Company Specialties

• Health and Wellness
• Cannabis Extracts
• Research & Development
• CPG
• Retail
• B2B
• and Manufacturing

Company Website: http://www.sndl.com ASSUMPTION: SNDL Inc. is a well-established company in the cannabis industry, with a diverse range of products and retail banners, offering opportunities for growth and career development.

📊 Role Analysis

Career Level: This role is an entry to mid-level position, offering opportunities for growth and advancement within the company. Reporting Structure: The Territory Brand Specialist reports directly to the Regional Sales Manager and works closely with retail partners and internal teams to ensure brand engagement and product visibility. Work Arrangement: This role is field-based and requires regular travel throughout the Edmonton, Alberta area, including evenings and weekends for retail events. The position offers a high degree of autonomy and independence, with a focus on self-motivation and strong organizational skills. Growth Opportunities

• As SNDL Inc. continues to expand its product portfolio and retail presence, there may be opportunities for growth within the sales and marketing departments.
• With experience and strong performance, candidates may have the opportunity to take on additional responsibilities or move into management roles.
• SNDL Inc. offers a comprehensive benefits package, including employee discounts and access to wellness programs, which can contribute to overall professional development and well-being.

ASSUMPTION: Growth opportunities within SNDL Inc. may vary depending on the company's expansion plans and individual performance.

🌍 Location & Work Environment

Office Type: Field-based, with regular travel throughout the Edmonton, Alberta area. Office Location(s): The primary office location is in Edmonton, Alberta, with frequent visits to retail locations and event venues across the region. Geographic Context

• Edmonton is the capital city of Alberta, Canada, with a population of approximately 1 million people.
• The city offers a diverse range of cultural attractions, recreational activities, and a vibrant food scene.
• Edmonton has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Flexible hours based on retail and event schedules, with an average of 40 hours per week. This role may require working evenings and weekends for retail events. ASSUMPTION: The work environment for this role is primarily field-based, with a focus on self-motivation, organization, and adaptability in a fast-paced setting.

💼 Interview & Application Insights

Typical Process

• Submit your application through the provided link.
• If selected, participate in a phone or video screening to assess your communication skills and cultural fit.
• Attend an in-person or virtual interview with the hiring manager and/or other team members to discuss your qualifications, experiences, and career goals.
• If successful, complete a background check and onboarding process.

Key Assessment Areas

• Retail and merchandising experience
• Event planning and execution skills
• Brand representation and education
• Relationship management and communication skills
• Attention to detail and organizational skills

Application Tips

• Highlight your relevant experience in retail, merchandising, event activation, or brand ambassadorship, with a focus on the cannabis, CPG, or beverage alcohol sectors.
• Tailor your resume and cover letter to emphasize your strong interpersonal, presentation, and organizational skills, as well as your ability to work independently in a fast-paced environment.
• Prepare examples of your event planning and execution skills, as well as your ability to build and maintain strong relationships with retail partners.

ATS Keywords (Strategic list of keywords from the job description that applicants should include in their resume)

• Retail
• Merchandising
• Event activation
• Brand ambassadorship
• In-store execution
• Product visibility
• Staff education
• Relationship management
• Reporting
• Communication
• Independent work
• Adaptability

ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• CRM tools (e.g., Salesforce, HubSpot)
• Digital tools for reporting and communication (e.g., Google Drive, Slack)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values

• Passion for the cannabis industry and a commitment to responsible consumption
• Customer-centric approach, focusing on exceptional retail experiences and product innovation
• Collaboration and teamwork, fostering a positive and inclusive work environment
• Accountability and integrity, with a strong commitment to ethical business practices

Work Style

• Self-motivated and results-driven, with a strong focus on execution and attention to detail
• Adaptable and resilient, able to thrive in a fast-paced, field-based environment
• Strong interpersonal and communication skills, with the ability to build and maintain relationships with retail partners
• Proficient in Microsoft Office and digital tools for reporting and communication

Self-Assessment Questions

• How do your personal values align with SNDL Inc.'s commitment to responsible cannabis consumption and exceptional retail experiences?
• Are you comfortable working independently and adapting to a fast-paced, field-based environment?
• How do your interpersonal and communication skills enable you to build and maintain strong relationships with retail partners?

ASSUMPTION: Cultural fit for this role requires a strong commitment to the cannabis industry, a customer-centric approach, and the ability to thrive in a fast-paced, field-based environment.

⚠️ Potential Challenges

• Managing multiple responsibilities and maintaining accurate records in a fast-paced, field-based environment
• Adapting to a high degree of autonomy and independence, with a focus on self-motivation and strong organizational skills
• Working evenings and weekends for retail events, with a flexible work schedule based on retail and event demands
• Navigating the cannabis industry's regulatory landscape and ensuring compliance with relevant laws and regulations

ASSUMPTION: The potential challenges for this role may vary depending on individual strengths, weaknesses, and the company's specific needs.

📈 Similar Roles Comparison

• This role differs from other brand ambassador or event activation positions in its focus on retail execution, merchandising, and relationship management within the cannabis industry.
• As a mid-sized company, SNDL Inc. offers opportunities for growth and career advancement that may not be available at smaller or larger organizations.
• Career paths within SNDL Inc. may include progression into management roles, with a focus on sales, marketing, or retail operations.

ASSUMPTION: The comparison points for this role may vary depending on the specific industry, company size, and individual career goals.

📝 Sample Projects

• Planning and executing a successful in-store activation or event, with a focus on product visibility, brand engagement, and customer satisfaction
• Developing and delivering a comprehensive product knowledge session for retail staff, with a focus on SNDL Inc.'s unique product portfolio and brand positioning
• Identifying and addressing store-level challenges impacting visibility, compliance, or performance, with a focus on driving long-term brand engagement and sales growth

ASSUMPTION: Sample projects for this role may vary depending on the specific needs of the territory and the company's ongoing initiatives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SNDL Inc. support the professional development and growth of its employees?
• What are the most challenging aspects of working in the cannabis industry, and how does SNDL Inc. address these challenges?
• How does SNDL Inc. foster a positive and inclusive work environment, and what opportunities are there for collaboration and teamwork?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Key questions to ask during the interview may vary depending on individual interests, career goals, and the company's specific needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to emphasize your relevant experience in retail, merchandising, event activation, or brand ambassadorship, with a focus on the cannabis, CPG, or beverage alcohol sectors.
• Prepare examples of your event planning and execution skills, as well as your ability to build and maintain strong relationships with retail partners.
• If selected, participate in a phone or video screening and an in-person or virtual interview with the hiring manager and/or other team members.
• If successful, complete a background check and onboarding process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.