📌 Core Information
🔹 Job Title: Digital Marketing Coordinator
🔹 Company: Massive Rocket
🔹 Location: Chelsea, London
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (5 days office)
🚀 Job Overview
Key aspects of this role include:
- Driving the brand's online presence across website, email, social media, and virtual tools
- Taking ownership of B2B digital communications and content creation
- Working closely with the design team to deliver engaging campaigns
- Analyzing performance to optimize strategy and improve customer engagement
ASSUMPTION: This role requires a strong understanding of digital marketing channels and a passion for homewares, interiors, fashion, and lifestyle.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies to drive brand awareness and engagement
✅ Create and manage content for various digital channels, including website, email, and social media
✅ Collaborate with the design team to create visually appealing campaigns
✅ Monitor and analyze campaign performance using relevant metrics and tools
✅ Stay up-to-date with industry trends and best practices in digital marketing
ASSUMPTION: The role may require occasional weekend or evening work to support campaign launches or events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in digital marketing, preferably within the luxury or homeware industry
Required Skills:
- Excellent written and verbal communication skills in English
- Strong proficiency in social media platforms, email marketing tools, and Google Analytics
- Familiarity with CRM systems and marketing automation tools
- Excellent project management and organizational skills
Preferred Skills:
- Experience with luxury or homeware brands
- Fluency in additional languages
ASSUMPTION: Candidates with experience in luxury or homeware brands may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: £38,000 - £45,000 per annum (Based on experience and market rates for digital marketing roles in London)
Benefits:
- 25 days holiday with the option to purchase more
- Pension
- Discounted healthcare and dental plans
Working Hours: Full-time (40 hours per week) with occasional flexible hours to support campaign launches or events
ASSUMPTION: The salary range is estimated based on market rates for digital marketing roles in London, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Massive Rocket is a global Braze agency specializing in full-service solutions for businesses, focusing on data, engineering, and CRM. They help customers understand their customers better and automate communications across channels.
Company Size: Massive Rocket has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Massive Rocket was founded in 2018 and has since grown to support sophisticated customers worldwide.
Company Description:
- Global Braze agency offering full-service solutions for businesses
- Focuses on data, engineering, and CRM to grow customer lifetime value
- Proud technology partners of leading solution providers, including Braze, mParticle, Snowflake, and Segment
Company Specialties:
- Marketing technology stack design
- Customer engagement (CRM)
- Data warehouse management (DW)
- Customer data management (CDP)
Company Website: www.massiverocket.com
ASSUMPTION: Massive Rocket's expertise in data-driven marketing and customer engagement makes it an attractive employer for digital marketing professionals.
📊 Role Analysis
Career Level: This role is suitable for digital marketing professionals with 2-5 years of experience, seeking to grow their career in a mid-sized agency environment.
Reporting Structure: The Digital Marketing Coordinator will report directly to the Marketing Manager and work closely with the design team.
Work Arrangement: This role requires on-site work for 5 days a week, with occasional flexible hours to support campaign launches or events.
Growth Opportunities:
- Expanding skills in digital marketing channels and tools
- Gaining experience in luxury or homeware brands
- Potential career progression within the marketing department or the wider agency
ASSUMPTION: The mid-sized agency environment offers opportunities for professional growth and development in digital marketing.
🌍 Location & Work Environment
Office Type: The Massive Rocket office is a collaborative and creative workspace, fostering innovation and teamwork.
Office Location(s): Chelsea, London
Geographic Context:
- Chelsea is a vibrant and upscale neighborhood in West London, known for its luxury boutiques, art galleries, and cultural attractions
- The location offers excellent transport links, making it easily accessible from other parts of London
Work Schedule: Full-time (40 hours per week) with occasional flexible hours to support campaign launches or events
ASSUMPTION: The Chelsea location provides an ideal base for a digital marketing role focused on luxury or homeware brands, with easy access to target audiences and industry events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Marketing Manager
- On-site interview with the Marketing Manager and a member of the design team
- Final interview with the Marketing Director
Key Assessment Areas:
- Digital marketing skills and experience
- Understanding of luxury or homeware brands and market trends
- Cultural fit and alignment with Massive Rocket's values
- Problem-solving and project management abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Demonstrate your passion for homewares, interiors, fashion, and lifestyle in your application
- Prepare examples of successful digital marketing campaigns you've worked on, focusing on strategy, execution, and results
ATS Keywords: Digital Marketing, B2B Communications, Content Creation, Campaign Management, Social Media, Email Marketing, Performance Analysis, Strategy Optimization, Luxury Brands, Homeware, Interiors, Fashion, Lifestyle
ASSUMPTION: The application process may vary depending on the volume of applications received and the hiring manager's availability.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Braze, mParticle, Segment)
- Google Analytics and other analytics tools
ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Creative and dynamic
- Results-oriented
- Team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in digital marketing?
- Can you provide an example of a successful digital marketing campaign you've worked on, and how you optimized its performance?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Candidates who demonstrate a strong understanding of digital marketing trends, a proactive approach to campaign optimization, and excellent project management skills will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Keeping up with the fast-paced nature of digital marketing and industry trends
- Occasional weekend or evening work to support campaign launches or events
- Balancing creativity and data-driven decision-making
ASSUMPTION: The role may present challenges related to time management, adaptability, and maintaining a strong work-life balance.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a unique focus on luxury or homeware brands and a mid-sized agency environment
- Industry-specific context: The luxury and homeware industries have distinct target audiences and marketing strategies, requiring a tailored approach to digital marketing
- Career path comparison: This role offers opportunities for professional growth and development in digital marketing, with potential career progression within the marketing department or the wider agency
ASSUMPTION: The unique focus on luxury or homeware brands and the mid-sized agency environment set this role apart from other digital marketing positions.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new homeware product line
- Creating and managing email marketing campaigns to engage existing customers and drive repeat purchases
- Analyzing website performance and optimizing user experience to improve conversion rates
ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does Massive Rocket support the professional development and growth of its digital marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does Massive Rocket approach work-life balance, and what support is available to employees?
- What are the most significant challenges facing the digital marketing team in the coming months, and how can this role contribute to addressing them?
- How does Massive Rocket measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've worked on, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
