TH Marketing Manager

📌 Core Information

🔹 Job Title: TH Marketing Manager

🔹 Company: CADDi

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and leading overall marketing strategy
• Collaborating with cross-functional teams to align marketing with business objectives
• Building, managing, and mentoring a high-performing marketing team
• Executing demand generation campaigns to drive customer acquisition, engagement, and retention
• Managing marketing budget and allocating resources effectively

ASSUMPTION: This role requires a strategic thinker with experience in senior marketing roles to drive marketing efforts and collaborate effectively with various teams.

📋 Key Responsibilities

✅ Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.

✅ Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.

✅ Build, manage, and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities.

✅ Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.

✅ Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more as required.

✅ Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.

✅ Oversee the development of compelling marketing content, collateral, and presentations.

✅ Drive thought leadership initiatives, including whitepapers, industry reports, and any relevant speaking engagements.

✅ Manage the marketing budget and allocate resources effectively to maximize ROI.

✅ Collaborate with external agencies, partners, and vendors to enhance marketing efforts and expand reach.

✅ Monitor and report on key marketing performance metrics and KPIs.

✅ Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.

ASSUMPTION: This role requires a well-rounded marketing professional with experience in various marketing channels and a strong understanding of the SaaS industry.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in senior marketing roles, with a proven track record in technology/SaaS environments.

Required Skills:

• Strategic thinking and planning
• Team leadership and management
• Digital marketing and demand generation
• Project management
• Data analysis and interpretation
• Excellent communication and presentation skills
• Strong organizational skills and attention to detail
• Up-to-date knowledge of SaaS and technology industry trends
• Proficiency in English (professional level)

Preferred Skills:

• Experience in the SaaS industry
• Experience or knowledge about the manufacturing industry
• Ability to multi-task, prioritize, and manage time effectively
• Experience in business development, consulting, or digital transformation projects
• Japanese language skills (a plus but not mandatory)

ASSUMPTION: Candidates should have a strong background in marketing with a focus on driving customer acquisition and retention in a SaaS environment.

💰 Compensation & Benefits

Salary Range: Based on experience, the estimated salary range for this role is THB 150,000 - 250,000 per month. This estimate is based on industry standards for senior marketing roles in Thailand.

Benefits:

• Annual paid leave: 12 days
• Sick Leave
• Personal Leave
• Maternity Leave
• Military Service Leave
• Sterilization Leave
• Training Leave
• Salary review: twice a year
• Social insurance
• Annual health check-up
• Premium health insurance
• Provident fund
• Intensive training program (external or internal training courses, etc)
• Company awards
• Stock Options
• Hybrid work environment (to be discussed)
• Transportation allowance for business trips outside Bangkok
• Others: Win Party, Year-end-party, team building, etc

Working Hours: Monday to Friday, 8:00 - 17:00 (1-hour lunch break)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may be updated based on company policies.

📌 Applicant Insights

🔍 Company Context

Industry: CADDi is a software development company specializing in AI data platforms for manufacturers. They focus on democratizing drawings and supply chain data to improve product development and procurement processes.

Company Size: CADDi has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: CADDi was founded in 2017, with a mission to transform the manufacturing industry by leveraging AI technology.

Company Description:

• CADDi is an AI Data Platform on a mission to democratize your drawings and supply chain data.
• Their primary product offering in the United States, CADDi Drawer, leverages patented AI to aggregate, analyze, and extract valuable insights from data to produce better products.
• In 2024, CADDi was recognized as the sole manufacturing SaaS company featured on Fast Company's Most Innovative Companies 2024 list and won Best Business Intelligence and Engineering Management Software in the 2024 SaaS awards.

Company Specialties:

• Industrial machinery
• Plant engineering
• Metal fabrication
• Supply chain management
• Digital transformation
• Drawings search software
• Drawings management software
• Procurement cost reduction
• VAVE (Value Analysis/Value Engineering)
• Drawing analysis
• Procurement optimization
• Quick quotation
• Procurement intelligence

Company Website: us.caddi.com

ASSUMPTION: CADDi's focus on AI-driven solutions for the manufacturing industry makes it an innovative and dynamic place to work, with opportunities for growth and professional development.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and experience in marketing.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role and will oversee the marketing team.

Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The specific work arrangement will be discussed during the interview process.

Growth Opportunities:

• As CADDi continues to grow, there will be opportunities for the Marketing Manager to expand their team and take on more responsibilities.
• With experience and strong performance, the Marketing Manager may have the opportunity to advance to a director or vice president role within the marketing department.
• CADDi's focus on innovation and technology provides opportunities for professional development and growth in the field of AI and data-driven marketing.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and contribute to its overall success.

🌍 Location & Work Environment

Office Type: CADDi's office in Bangkok is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 223 W Jackson Blvd, 1101, Chicago, Illinois 60606, US (headquarters); Bangkok, Krung Thep Maha Nakhon, Thailand (regional office)

Geographic Context:

• Bangkok is a vibrant, bustling city with a rich cultural heritage and a thriving business environment.
• The city offers a mix of traditional and modern attractions, with a wide range of dining, entertainment, and shopping options.
• Bangkok's strategic location in Southeast Asia makes it an ideal base for regional operations and expansion.

Work Schedule: The work schedule for this role is Monday to Friday, 8:00 - 17:00, with a 1-hour lunch break. The specific work arrangement will be discussed during the interview process.

ASSUMPTION: CADDi's office environment is designed to support collaboration, innovation, and work-life balance, with flexible work arrangements available for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Team leadership and management
• Digital marketing and demand generation
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with CADDi's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Demonstrate your understanding of the SaaS industry and CADDi's products and services in your application materials.
• Prepare for behavioral and situational interview questions that focus on your marketing experience and leadership skills.

ATS Keywords: Marketing strategy, team leadership, digital marketing, demand generation, data analysis, communication, SaaS, AI, manufacturing, customer acquisition, retention

ASSUMPTION: CADDi's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by CADDi may vary depending on the role and the team's needs. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: CADDi values creativity, continuous learning, and a willingness to challenge the status quo.
• Collaboration: CADDi fosters a culture of teamwork, open communication, and mutual support.
• Customer-centricity: CADDi prioritizes understanding and addressing the needs of its customers to drive customer success and satisfaction.

Work Style:

• Agile and adaptable: CADDi values employees who can pivot quickly and adapt to changing circumstances.
• Data-driven: CADDi makes decisions based on data and insights, with a focus on continuous improvement and optimization.
• Results-oriented: CADDi values employees who take ownership of their work and deliver tangible results.

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies in the SaaS industry?
• Can you describe a time when you had to adapt your marketing strategy in response to changing market conditions or customer feedback?
• How do you prioritize and manage multiple marketing initiatives and stakeholders effectively?

ASSUMPTION: CADDi's culture values innovation, collaboration, and customer-centricity, with an emphasis on agility, data-driven decision-making, and results-oriented work styles.

⚠️ Potential Challenges

• Managing a remote or hybrid team may present unique challenges in communication, collaboration, and employee engagement.
• CADDi's focus on AI and data-driven marketing may require candidates to quickly learn and adapt to new tools and technologies.
• The competitive nature of the SaaS industry may require candidates to be proactive and strategic in their marketing efforts.
• Bangkok's traffic and cost of living may present challenges for candidates relocating to the city.

ASSUMPTION: While CADDi offers a dynamic and innovative work environment, candidates should be prepared to face unique challenges and adapt to the company's fast-paced, data-driven culture.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the SaaS industry, this role places a greater emphasis on team leadership, digital marketing, and data analysis.
• CADDi's focus on the manufacturing industry sets it apart from other SaaS companies, with unique marketing challenges and opportunities.
• This role offers significant growth potential, with opportunities to advance to director or vice president levels within the marketing department.

ASSUMPTION: Candidates should be prepared to leverage their marketing experience and adapt to the unique aspects of CADDi's business and industry focus.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product or feature
• Conducting market research and analysis to inform marketing strategy and positioning
• Creating and managing a thought leadership initiative, such as a whitepaper or industry report

ASSUMPTION: These sample projects are designed to give candidates an idea of the marketing initiatives they may be involved in at CADDi, with a focus on driving customer acquisition, engagement, and retention.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into the organization?
• How does CADDi support the professional development and growth of its marketing team members?
• What are the key priorities for the marketing team in the first 90 days, and how does this role contribute to those priorities?
• How does CADDi measure and track the success of its marketing campaigns and initiatives?
• What are the most rewarding aspects of working at CADDi, according to current employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on team leadership, digital marketing, and data analysis.
• Prepare for behavioral and situational interview questions that focus on your marketing experience and leadership skills.
• If invited for an interview, be prepared to discuss your understanding of the SaaS industry, CADDi's products and services, and your marketing strategy for the company.
• Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.