📌 Core Information
🔹 Job Title: Marketing Specialist (TH)
🔹 Company: Zoho Corporation Pte Ltd.
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing efforts across various offline and online channels in Thailand
- Serving as a product evangelist, presenting at events, webinars, and other promotional activities
- Collaborating closely with product teams to gain a deep understanding of Zoho's solutions
- Conceptualizing effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers
- Planning and coordinating field marketing events locally
- Evaluating and analyzing the success of marketing campaigns
- Working in a flat hierarchy and fostering a cooperative and productive work environment
ASSUMPTION: This role requires a high level of self-motivation, independence, and adaptability, as well as strong communication and interpersonal skills.
📋 Key Responsibilities
✅ Drive product marketing efforts across various offline and online channels in Thailand
✅ Serve as a product evangelist, presenting at events, webinars, and other promotional activities
✅ Collaborate closely with product teams to gain a deep understanding of Zoho's solutions
✅ Conceptualize effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers
✅ Liaise with sales and partner teams to generate leads and campaigns as needed
✅ Plan and coordinate field marketing events (trade shows, seminars, conferences, community meetups) locally
✅ Evaluate and analyze the success of marketing campaigns
ASSUMPTION: The ideal candidate will have experience in SEO, demand generation, event management, and website page handling.
🎯 Required Qualifications
Education: Diploma or degree
Experience: 3-7 years of relevant working experience
Required Skills:
- Strong communication, interpersonal, and conceptual thinking skills
- Good interpersonal skills and the ability to coordinate across multiple departments
- Good communication skills in English for internal communication and strong Thai language skills
- Self-motivated, independent, and adaptable, with a positive, can-do attitude
- Hands-on marketer willing to collaborate closely with a small team of marketers, pre-sales, and sales professionals
Preferred Skills:
- Proven expertise in SEO, demand generation, event management, and website page handling
ASSUMPTION: Candidates should be comfortable working in a flat hierarchy and collaborating effectively with both local and regional team members.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Thailand is typically between 50,000 THB to 80,000 THB per month, depending on experience and qualifications. This estimate is based on industry standards for marketing specialists in the region.
Benefits:
- Health insurance
- Retirement benefits
- Employee stock purchase plan
- Paid time off
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: Zoho offers competitive compensation and benefits packages, with salary ranges based on industry standards and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: 1996 (as AdventNet Inc.)
Company Description:
- Zoho offers beautifully smart software to help businesses grow
- With over 100 million users worldwide, Zoho's 55+ products aid sales and marketing, support and collaboration, finance, and recruitment needs
- Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products
Company Specialties:
- Online Office
- Collaboration and Business Productivity suite
- CRM
- Productivity
- Network Management
- Sales
- Enterprise IT Management
- Social Media Management
- Invoicing
- Accounting
- Email Marketing
- Business Software
- Customer Experience
- Human Resources Management System
- Employee Experience Software
- Email Service
- Low code no code platform
- and book-keeping
Company Website: www.zoho.com
ASSUMPTION: Zoho is a well-established company with a strong global presence and a reputation for prioritizing user privacy.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Marketing Specialist will report directly to the Regional Marketing Manager
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to grow within the marketing team or explore other roles within Zoho
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to gain experience in a fast-paced, dynamic work environment
ASSUMPTION: Zoho offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bangkok, Thailand
Geographic Context:
- Bangkok is the capital and most populous city of Thailand, with a vibrant business environment
- The office is located in a central business district with easy access to public transportation
- The city offers a mix of traditional and modern culture, with numerous attractions and amenities
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The work environment at Zoho's Bangkok office is collaborative, inclusive, and supportive of employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Understanding of marketing principles and strategies
- Cultural fit and alignment with Zoho's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Zoho's products and marketing strategies
- Showcase your creativity and problem-solving skills through relevant examples or projects
ATS Keywords: Marketing, GTM strategies, product evangelism, event management, SEO, demand generation, communication, interpersonal skills, conceptual thinking, collaboration, lead generation, advertising, brand awareness, field marketing, campaign evaluation
ASSUMPTION: The application process at Zoho is competitive, and candidates should be prepared to demonstrate their skills and qualifications through relevant examples and projects.
🛠️ Tools & Technologies
- Zoho CRM
- Zoho Campaigns
- Zoho Social
- Google Analytics
- Microsoft Office Suite
- Adobe Creative Suite (optional)
ASSUMPTION: The Marketing Specialist will be expected to use various marketing tools and technologies to drive campaign success and measure performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Respectful
- Accountable
Work Style:
- Self-motivated and independent
- Adaptable and flexible
- Collaborative and team-oriented
- Results-driven and proactive
Self-Assessment Questions:
- Do you have strong communication skills in both English and Thai?
- Are you comfortable working in a flat hierarchy and collaborating with diverse teams?
- Do you possess a positive, can-do attitude and a willingness to learn and adapt?
ASSUMPTION: Zoho values candidates who are a strong cultural fit and align with the company's core values and work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- Collaborating with multiple departments and teams may present coordination and communication challenges
- The role may require occasional travel for events and conferences
- Working in a flat hierarchy may require a high level of self-motivation and independence
ASSUMPTION: While there may be challenges in this role, Zoho offers a supportive work environment and opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on product evangelism and event management
- Zoho's flat hierarchy and collaborative work environment may differ from more traditional corporate structures
- This role offers opportunities to work on diverse projects and collaborate with various teams, providing a broad range of experience
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this position and Zoho's work environment.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in the Thai market
- Conducting market research to identify trends and opportunities in the Thai market
- Planning and coordinating a regional conference or event to showcase Zoho's products and solutions
ASSUMPTION: Sample projects should be relevant to the role's responsibilities and demonstrate the candidate's skills and qualifications.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within Zoho?
- What opportunities are there for professional growth and development within the company?
- How does Zoho support work-life balance for its employees?
- What is the company's approach to innovation and staying competitive in the market?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples or projects that demonstrate your creativity and problem-solving skills
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
