Theatrical Marketing Director, Italy

📌 Core Information

🔹 Job Title: Theatrical Marketing Director, Italy

🔹 Company: MUBI

🔹 Location: Remote (Italy)

🔹 Job Type: Full-time

🔹 Category: Entertainment Providers

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Italy)

🚀 Job Overview

Key aspects of this role include:

• Leading theatrical marketing efforts across Italy
• Campaign ownership and strategic planning
• Creative leadership and localization
• Exhibitor partnerships and event support
• Performance tracking and analysis

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and local market knowledge to effectively drive theatrical campaigns in Italy.

📋 Key Responsibilities

✅ Lead the ideation and execution of theatrical campaigns across Italy

✅ Develop market-specific insights and positioning for each release

✅ Oversee creative localization and optimization for the Italian market

✅ Build and maintain relationships with key exhibitors and cultural institutions

✅ Define KPIs and analyze campaign performance across paid, owned, and earned channels

✅ Collaborate with internal teams and manage external agencies or talent

✅ Shape and support theatrical moments across Italy’s cultural calendar

✅ Oversee direct buys with local media partners

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and relationship management, requiring strong leadership and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (typically 10+ years) in theatrical film marketing with a strong track record in Italy

Required Skills:

• Excellent knowledge of the Italian media landscape and theatrical market dynamics
• Deep understanding of audience segmentation and marketing strategy
• Experience working across all areas of campaign delivery
• Strong leadership skills
• Native-level Italian and fluent English (both written and spoken)
• Passion for cinema and affinity for MUBI’s curatorial approach

Preferred Skills:

• Experience working with global marketing teams
• Knowledge of MUBI’s film library and release schedule

ASSUMPTION: Candidates should have a proven track record in theatrical marketing, with a strong understanding of the Italian market and a passion for cinema.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a senior marketing role in Italy)

Benefits:

• Competitive benefits package
• Opportunity to work with a global team and impact MUBI’s theatrical presence
• Flexible working hours and remote work arrangement

Working Hours: Full-time position with flexible hours to accommodate campaign needs

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Italy, with consideration for the candidate's experience and the responsibilities of the position.

📌 Applicant Insights

🔍 Company Context

Industry: MUBI operates in the entertainment industry, focusing on elevating great cinema through its global streaming service, production company, and film distribution platform.

Company Size: MUBI has 201-500 employees, providing a mid-sized company environment with opportunities for impact and growth.

Founded: MUBI was founded in 2007, with a mission to make great cinema accessible to everyone.

Company Description:

• MUBI is a global streaming service, production company, and film distributor dedicated to elevating great cinema.
• The company creates, curates, acquires, and champions visionary films, bringing them to audiences worldwide.
• MUBI offers a unique curatorial approach, with a focus on ambitious films by visionary filmmakers.

Company Specialties:

• Film production and distribution
• Theatrical distribution and marketing
• Global streaming service
• Cultural events and partnerships

Company Website: mubi.com

ASSUMPTION: MUBI's focus on curation and global reach provides a unique opportunity for candidates to work with a diverse range of films and impact the company's theatrical presence in Italy.

📊 Role Analysis

Career Level: Senior-level position with significant responsibility and impact on MUBI's theatrical marketing efforts in Italy.

Reporting Structure: This role reports directly to the Global Head of Theatrical Marketing and works closely with local and global marketing, communications, programming, and distribution teams.

Work Arrangement: Remote work arrangement with a focus on Italian market needs, requiring regular collaboration with local teams and partners.

Growth Opportunities:

• Potential to grow within MUBI's global theatrical marketing team
• Opportunity to work on high-profile releases and impact MUBI's presence in Italy
• Chance to develop leadership and management skills through team collaboration and vendor management

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in theatrical marketing and make an impact on a global scale.

🌍 Location & Work Environment

Office Type: Remote work arrangement with a focus on the Italian market

Office Location(s): Rome, Italy

Geographic Context:

• Italy has a rich cultural landscape with a strong appreciation for cinema
• The Italian film industry is diverse, with a mix of local, European, and international releases
• Rome, as the capital, serves as a hub for cultural events and film premieres

Work Schedule: Full-time position with flexible hours to accommodate campaign needs and time zones

ASSUMPTION: The remote work arrangement allows for greater flexibility and better alignment with local market needs, while also providing opportunities for collaboration with MUBI's global team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Global Head of Theatrical Marketing to discuss strategic approach and campaign ideas
• Final interview with MUBI's leadership team to evaluate leadership skills and cultural fit

Key Assessment Areas:

• Strategic thinking and campaign planning
• Creativity and adaptability
• Leadership and team management skills
• Knowledge of the Italian film market and cultural landscape

Application Tips:

• Tailor your resume and cover letter to highlight your theatrical marketing experience and Italian market knowledge
• Prepare examples of successful campaigns you've led and the impact they had on box office performance
• Demonstrate your passion for cinema and understanding of MUBI's curatorial approach

ATS Keywords: Theatrical Marketing, Campaign Management, Creative Development, Audience Segmentation, Media Buying, Partnership Building, Performance Tracking, Leadership, Fluent English, Native Italian, Cultural Awareness, Event Support, Strategic Planning, Collaboration, Film Knowledge, Market Insights

ASSUMPTION: MUBI's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on their ability to lead successful theatrical campaigns in Italy.

🛠️ Tools & Technologies

• Campaign management software (e.g., Asana, Trello)
• Marketing analytics tools (e.g., Google Analytics, Social Media Insights)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)
• Project management software (e.g., Microsoft Project, JIRA)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on MUBI's internal systems and the candidate's preferred methods of campaign management.

👔 Cultural Fit Considerations

Company Values:

• Passion for cinema and storytelling
• Global perspective and cultural awareness
• Collaboration and teamwork
• Innovation and adaptability

Work Style:

• Strategic and creative thinking
• Adaptability and flexibility
• Strong leadership and communication skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do you align with MUBI's curatorial approach to cinema?
• How have you successfully adapted campaigns to local market nuances in the past?
• How do you balance global brand consistency with local market instincts?

ASSUMPTION: MUBI values candidates who are passionate about cinema, have a global perspective, and can thrive in a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, each with its unique requirements and deadlines
• Balancing global brand consistency with local market nuances
• Building and maintaining relationships with key exhibitors and cultural institutions
• Adapting to the unique cultural landscape and market dynamics of Italy

ASSUMPTION: This role presents unique challenges and opportunities for candidates to grow and make a significant impact on MUBI's theatrical presence in Italy.

📈 Similar Roles Comparison

• Unlike traditional theatrical marketing roles, this position requires a strong focus on strategic planning and creative localization
• This role offers the opportunity to work with a diverse range of films and impact MUBI's global presence
• Career progression may involve moving into a global leadership role within MUBI's theatrical marketing team

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional theatrical marketing positions, with a focus on strategic planning, creative localization, and global impact.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a high-profile MUBI release in Italy
• Localizing creative materials and promotional assets for a European arthouse film
• Managing a press junket and premiere event for a MUBI Original film in Rome

ASSUMPTION: These sample projects illustrate the strategic, creative, and logistical aspects of the Theatrical Marketing Director, Italy role.

❓ Key Questions to Ask During Interview

• How does MUBI approach theatrical marketing in other key markets, and how can I contribute to global strategy?
• What are the most successful theatrical campaigns MUBI has executed in Italy, and what can I learn from them?
• How does MUBI support its theatrical marketing team in terms of resources, training, and career development?
• What are the most significant challenges facing MUBI's theatrical presence in Italy, and how can this role address them?
• How does MUBI collaborate with its global teams to ensure consistent branding and messaging across markets?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, cultural awareness, and understanding of MUBI's global theatrical marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MUBI Jobs portal
• Tailor your resume and cover letter to highlight your theatrical marketing experience and Italian market knowledge
• Prepare examples of successful campaigns you've led and the impact they had on box office performance
• Demonstrate your passion for cinema and understanding of MUBI's curatorial approach
• Follow up with MUBI's HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with MUBI before making decisions.