Theatrical Marketing Director, Italy

📌 Core Information

🔹 Job Title: Theatrical Marketing Director, Italy

🔹 Company: MUBI

🔹 Location: Italy

🔹 Job Type: Full-time

🔹 Category: Entertainment

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading theatrical marketing campaigns for MUBI's releases in Italy
• Developing market-specific insights and positioning for each release
• Collaborating with global and local teams to define campaign strategy and creative direction
• Building and maintaining relationships with key exhibitors and cultural institutions
• Analyzing campaign performance and drawing insights to improve future campaigns

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and local market knowledge to effectively drive theatrical marketing efforts for MUBI in Italy.

📋 Key Responsibilities

✅ Lead the ideation and execution of theatrical campaigns across Italy, collaborating cross-functionally to define campaign strategy, messaging, and creative direction.

✅ Develop market-specific insights and positioning for each release, setting go-to-market plans in line with both global direction and local audience nuances.

✅ Oversee creative localization, working closely with global marketing and creative teams to ensure that materials are optimized for the Italian market.

✅ Build and maintain relationships with key exhibitors, cinema chains, and cultural institutions, ensuring the best possible exposure for MUBI's titles nationwide.

✅ Define KPIs and analyze campaign performance across paid, owned, and earned channels, drawing insights to improve future campaigns.

✅ Collaborate with internal teams and manage external agencies, freelancers, or junior talent where appropriate, to deliver best-in-class campaigns.

✅ Shape and support theatrical moments across Italy's cultural calendar, including premieres, festival launches, and filmmaker events.

✅ Oversee direct buys with local media partners to bring awareness and drive interest towards MUBI's releases in cinemas.

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership skills to manage multiple stakeholders and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (typically 10+ years) in theatrical film marketing, with a strong track record of leading successful campaigns in Italy

Required Skills:

• Excellent knowledge of the Italian media landscape and theatrical market dynamics
• Deep understanding of audience segmentation and marketing strategy
• Experience working across all areas of campaign delivery
• Strong leadership skills, able to align stakeholders, guide teams, and manage external vendors or agencies
• Native-level Italian and fluent English (both written and spoken)
• Passion for cinema and a strong affinity for MUBI’s curatorial approach

Preferred Skills:

• Experience working with global brands or streaming services
• Knowledge of the Italian film industry and cultural landscape

ASSUMPTION: Given the specific nature of this role, candidates with a strong background in theatrical film marketing and a deep understanding of the Italian market are most likely to succeed.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for similar roles in Italy)

Benefits:

• Health insurance
• Retirement savings plan
• Generous vacation policy
• Free MUBI subscription and access to MUBI GO
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility to work evenings and weekends as needed for events and premieres

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Italy. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: MUBI operates in the entertainment industry, specifically focusing on streaming services, film production, and distribution. The company is dedicated to elevating great cinema and making it accessible to audiences worldwide.

Company Size: MUBI has 201-500 employees globally, with a presence in multiple countries. This size allows for a dynamic and collaborative work environment while maintaining a strong focus on individual contributions.

Founded: MUBI was founded in 2007 and has since grown to become a leading global streaming service and film distributor.

Company Description:

• MUBI is a global streaming service, production company, and film distributor dedicated to elevating great cinema.
• The company creates, curates, acquires, and champions visionary films, bringing them to audiences all over the world.
• MUBI is committed to being an Equal Opportunity Employer, fostering an inclusive work environment where diversity is celebrated.

Company Specialties:

• Film production
• SVOD (Subscription Video on Demand)
• Film distribution
• Theatrical distribution

Company Website: mubi.com

ASSUMPTION: MUBI's focus on curating and distributing high-quality films sets it apart in the streaming landscape, offering applicants a unique opportunity to work in a creative and impactful environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in theatrical film marketing.

Reporting Structure: The Theatrical Marketing Director, Italy will report directly to the Global Head of Theatrical Marketing and work closely with various internal teams, including Programming, Distribution, Communications, and Marketing.

Work Arrangement: This is an on-site role based in Italy, with a flexible work arrangement that may require working evenings and weekends for events and premieres.

Growth Opportunities:

• As MUBI continues to expand its presence in Italy and globally, there may be opportunities for the incumbent to take on additional responsibilities or move into a more senior role.
• The company's focus on internal promotion and professional development provides ample opportunities for growth and advancement.

ASSUMPTION: Given MUBI's growth and expansion, this role presents an excellent opportunity for a seasoned theatrical marketing professional to make a significant impact and grow their career within the company.

🌍 Location & Work Environment

Office Type: MUBI's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): MUBI has offices in Manhattan, New York, and London, with this role based in Italy.

Geographic Context:

• Italy is a vibrant and culturally rich country with a thriving film industry and a strong appreciation for cinema.
• The Italian market presents unique opportunities and challenges for theatrical marketing, requiring a deep understanding of local audience preferences and market dynamics.
• MUBI's presence in Italy allows the incumbent to work closely with local filmmakers, exhibitors, and cultural institutions to bring great cinema to Italian audiences.

Work Schedule: The work schedule for this role is full-time, with standard office hours and flexibility to work evenings and weekends as needed for events and premieres.

ASSUMPTION: Working in Italy offers the incumbent the opportunity to engage with a diverse and passionate film community, while also enjoying the country's rich cultural heritage and vibrant lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Global Head of Theatrical Marketing to discuss marketing strategy and campaign ideas
• Final interview with senior leadership to discuss long-term vision and alignment with company goals

Key Assessment Areas:

• Strategic thinking and campaign development
• Local market knowledge and cultural awareness
• Leadership skills and team management
• Communication and presentation skills
• Passion for cinema and alignment with MUBI's curatorial approach

Application Tips:

• Tailor your resume and cover letter to highlight your experience in theatrical film marketing and your deep understanding of the Italian market.
• Prepare a portfolio or case study demonstrating your successful campaign work in Italy.
• Be ready to discuss your favorite films and how they align with MUBI's curatorial approach.

ATS Keywords: Theatrical Film Marketing, Campaign Strategy, Creative Development, Audience Segmentation, Media Buying, Partnerships, Performance Tracking, Leadership, Localization, Communication, Collaboration, Cultural Awareness, Fluent English, Native Italian, Passion for Cinema

ASSUMPTION: MUBI's hiring process is designed to assess both the candidate's technical skills and their cultural fit with the company's values and mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The incumbent will be expected to have a strong working knowledge of marketing automation and analytics tools, as well as proficiency in design and creative software.

👔 Cultural Fit Considerations

Company Values:

• Passion for cinema
• Curation and quality
• Inclusivity and diversity
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do your personal values align with MUBI's company values?
• How have you demonstrated cultural awareness and sensitivity in previous roles?
• How do you approach continuous learning and professional development?

ASSUMPTION: MUBI places a strong emphasis on cultural fit and values-driven decision-making, ensuring that all employees are aligned with the company's mission and values.

⚠️ Potential Challenges

• Navigating the unique dynamics of the Italian theatrical market
• Balancing global brand consistency with local market instincts
• Managing multiple stakeholders and projects simultaneously
• Working in a fast-paced and dynamic environment

ASSUMPTION: The incumbent will need to be adaptable, resilient, and able to thrive in a challenging and ever-evolving environment.

📈 Similar Roles Comparison

• Unlike traditional theatrical marketing roles, this position focuses on a streaming service's theatrical releases, requiring a unique blend of marketing expertise and understanding of the streaming landscape.
• MUBI's focus on curation and quality sets it apart from other streaming services, offering applicants a unique opportunity to work with a highly selective and discerning audience.
• This role presents an excellent opportunity for a seasoned theatrical marketing professional to transition into the streaming industry and make a significant impact on MUBI's growth in Italy.

ASSUMPTION: Given MUBI's unique position in the streaming landscape, this role offers a rare opportunity for a theatrical marketing professional to work at the intersection of cinema and streaming.

📝 Sample Projects

• Developing a go-to-market strategy for a high-profile MUBI Original film release in Italy
• Collaborating with local exhibitors to create a targeted marketing campaign for a festival launch
• Managing a team to execute a large-scale premiere event, including logistics, press, and audience engagement

ASSUMPTION: These sample projects demonstrate the incumbent's ability to balance strategic thinking, creative execution, and operational excellence in a high-pressure environment.

❓ Key Questions to Ask During Interview

• How does MUBI's theatrical marketing strategy align with its overall growth and expansion plans in Italy?
• What are the key priorities for this role in the first 90 days?
• How does MUBI support the professional development and growth of its employees?
• What are the most challenging aspects of working in the Italian theatrical market, and how can this role address them?
• How does MUBI approach collaboration and teamwork across its global offices?

ASSUMPTION: These questions are designed to assess the company's long-term vision, growth opportunities, and cultural fit for the incumbent.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MUBI careers page
• Tailor your resume and cover letter to highlight your experience in theatrical film marketing and your deep understanding of the Italian market.
• Prepare a portfolio or case study demonstrating your successful campaign work in Italy.
• Be ready to discuss your favorite films and how they align with MUBI's curatorial approach during your interviews.
• Follow up with MUBI's HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.