Timberland: Coordinator, Public Relations (Global Timberland)

📌 Core Information

🔹 Job Title: Coordinator, Public Relations (Global Timberland)

🔹 Company: VF Corporation (Timberland)

🔹 Location: New York, NY, USA

🔹 Job Type: Full-Time

🔹 Category: Public Relations

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Public Relations team and related agencies
• Managing product seeding for Energy Marketing
• Overseeing seasonal footwear and apparel sample lines
• Assisting with tracking, compiling, and merchandising media coverage
• Supporting event preparation and other events

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment. Previous experience in public relations or a related field is preferred.

📋 Key Responsibilities

✅ Manage product seeding for Energy Marketing, including influencers, VIPs, and press relations deliverables as directed

✅ Oversee the seasonal footwear and apparel sample lines, including processing and tracking daily product orders, ship product, and process returns

✅ Assist with tracking, compiling, clipping/laying out and merchandising media coverage to internal business unit leaders and sales teams

✅ Support event preparation and other events, including preparation of press kits and gift bags, ordering product, etc.

✅ Maintain department archives of seasonal catalog deliveries and press materials, look books and press clips

✅ Open and track purchase orders for the department; process and track invoices

✅ Provide administrative support for the department to include the coordination of travel, meeting logistics, department supplies, shipping, etc.

ASSUMPTION: This role involves a mix of administrative tasks and creative problem-solving. Strong communication skills and the ability to work well under pressure are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, Marketing, or a related field

Experience: 2-3 years of comparable experience in public relations, marketing, or a related field

Required Skills:

• Strong organizational skills
• Excellent communication skills
• Ability to multitask and prioritize tasks
• Proficiency in Microsoft Office Suite
• Familiarity with PR software and tools

Preferred Skills:

• Experience with Timberland or similar outdoor/active lifestyle brands
• Fluency in a second language
• Experience working with influencers and VIPs

ASSUMPTION: A background in public relations or a related field is highly preferred for this role. Previous experience working with outdoor/active lifestyle brands is a plus.

💰 Compensation & Benefits

Salary Range: $61,600 - $77,000 USD annually

Benefits:

• Medical, dental, and vision insurance
• 401(k) plan
• Competitive compensation package
• Strong benefits package, including medical, dental, vision, and 401(k)

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility)

ASSUMPTION: The salary range provided is based on market data for similar roles in the New York area. The benefits package is competitive and includes medical, dental, vision, and 401(k) plans.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, with a focus on outdoor and active lifestyles

Company Size: 10,001+ employees, offering a large, diverse work environment with ample growth opportunities

Founded: 1899, with a rich history and strong brand recognition in the outdoor and active lifestyle sectors

Company Description:

• VF Corporation is one of the world’s largest apparel, footwear, and accessories companies
• Connects people to the lifestyles, activities, and experiences they cherish most through a family of iconic outdoor, active, and workwear brands
• Includes Vans®, The North Face®, Timberland®, and Dickies®, among others

Company Specialties:

• Footwear
• Accessories
• Innovation
• Design
• Apparel
• Outdoor
• Active
• Sports
• Fashion
• Clothing
• Sustainability
• Corporate social responsibility
• Supply chain
• Brands
• And retail

Company Website: http://www.vfc.com

ASSUMPTION: VF Corporation is a large, established company with a strong global presence and a diverse portfolio of brands. This role offers the opportunity to work with iconic brands in the outdoor and active lifestyle sectors.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Public Relations Manager and works closely with cross-functional teams, including marketing, sales, and product development

Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements depending on business needs

Growth Opportunities:

• Advancement within the Public Relations department or other departments within VF Corporation
• Expanding skills and knowledge in public relations, marketing, and brand management
• Potential to work with a diverse portfolio of brands and gain experience in various aspects of public relations

ASSUMPTION: This role offers a unique opportunity to gain experience working with iconic brands in the outdoor and active lifestyle sectors. With a large, established company like VF Corporation, there are ample opportunities for growth and advancement.

🌍 Location & Work Environment

Office Type: Corporate office environment with a casual, collaborative work culture

Office Location(s): New York, NY, USA

Geographic Context:

• New York, NY, USA, offering a vibrant, multicultural urban environment
• Close proximity to public transportation and various amenities
• Opportunities for networking and professional development within the fashion and retail industries

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility)

ASSUMPTION: The New York office offers a dynamic, fast-paced work environment with ample opportunities for professional growth and development. The location provides easy access to public transportation and various amenities, making it an attractive place to work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the Public Relations Manager and other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to work well under pressure
• Organizational skills and attention to detail
• Understanding of public relations principles and best practices
• Familiarity with Timberland or similar outdoor/active lifestyle brands

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of public relations principles and best practices in your application materials
• Showcase your ability to multitask and prioritize tasks in a fast-paced environment

ATS Keywords: Public Relations, Coordinator, Product Seeding, Energy Marketing, Media Coverage, Event Preparation, Administrative Support, Timberland, VF Corporation

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. Familiarity with Timberland or similar outdoor/active lifestyle brands is a plus.

🛠️ Tools & Technologies

• Microsoft Office Suite
• PR software and tools (e.g., Cision, Muck Rack, etc.)
• Social media platforms (e.g., Instagram, Facebook, Twitter, etc.)

ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with PR software and tools are required for this role. Experience with social media platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Openness
• Respect
• Accountability
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on achieving goals

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you able to multitask and prioritize tasks effectively?
• Do you have a strong understanding of public relations principles and best practices?
• Are you comfortable working with a diverse portfolio of brands?

ASSUMPTION: VF Corporation values a diverse, inclusive workforce and fosters a collaborative, team-oriented work environment. Candidates should be comfortable working in a fast-paced, dynamic environment and have a strong understanding of public relations principles and best practices.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Working with a diverse portfolio of brands with varying needs and priorities
• Adapting to changes in the public relations landscape and staying up-to-date with industry trends
• Balancing administrative tasks with creative problem-solving and strategic thinking

ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be comfortable working in a fast-paced, dynamic environment and have strong organizational skills and attention to detail.

📈 Similar Roles Comparison

• This role is similar to a Public Relations Coordinator or Assistant Public Relations Manager in a fashion or retail company
• However, this role is unique in its focus on outdoor and active lifestyle brands and the opportunity to work with a diverse portfolio of brands
• Career path comparison: This role offers opportunities for growth and advancement within the Public Relations department or other departments within VF Corporation

ASSUMPTION: While this role is similar to other Public Relations Coordinator or Assistant Public Relations Manager positions, it offers unique opportunities to work with iconic outdoor and active lifestyle brands and gain experience in various aspects of public relations.

📝 Sample Projects

• Managing product seeding for a major Energy Marketing campaign
• Assisting with the planning and execution of a large-scale event or press conference
• Developing and implementing a media relations strategy for a new product launch

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for growth and development in this role. Candidates should be comfortable working on multiple projects simultaneously and prioritizing tasks effectively.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall structure of the Public Relations department and VF Corporation?
• What opportunities are there for growth and advancement within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to sustainability and corporate social responsibility?

ASSUMPTION: These key questions will help candidates better understand the role, the company culture, and the opportunities for growth and development. Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work in public relations, marketing, or a related field to showcase your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.