Title Marketing Manager

📌 Core Information

🔹 Job Title: Title Marketing Manager

🔹 Company: Real

🔹 Location: Remote - US

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for title services
• Creating engaging content and managing digital marketing campaigns
• Building and maintaining a consistent brand identity
• Collaborating with cross-functional teams to align marketing efforts with business objectives

ASSUMPTION: This role requires a strategic mindset and strong execution skills, with a focus on driving brand awareness and lead generation in the title services market.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies to promote title services, aligning with business goals

✅ Identifying target audiences and creating strategies to engage them effectively through various channels

✅ Collaborating with leadership to define key performance indicators (KPIs) and monitor the success of marketing campaigns

✅ Creating compelling marketing materials, including social media posts, email campaigns, blog articles, brochures, and video content

✅ Planning and executing digital marketing campaigns, including SEO, social media, and email marketing

✅ Developing the strategy and coordinating the execution of programs and promotions that align with strategic objectives

✅ Building and maintaining a consistent brand identity across all platforms and marketing collateral

✅ Developing messaging that differentiates our title offerings in the market

✅ Establishing successful campaigns across multiple market segments

✅ Partnering with the real estate brokerage’s marketing team to align campaigns and leverage cross-promotional opportunities

✅ Collaborating with sales and operations teams to ensure marketing efforts align with client needs and business objectives

✅ Monitoring and analyzing marketing performance metrics, providing actionable insights and recommendations

✅ Regularly reporting on ROI and campaign effectiveness to leadership

✅ Staying updated on industry trends and competitor strategies to ensure we remain innovative and competitive

ASSUMPTION: This role requires a proactive self-starter with real estate industry experience who thrives in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or Communications preferred

Experience: 5+ years of experience in marketing roles, with real estate industry experience required; title industry knowledge is a strong plus

Required Skills:

• Proven ability to develop and execute marketing strategies
• Excellent content creation skills
• Proficiency with digital marketing tools (e.g., Meta Business Suite/Ads Manager)
• Experience in managing projects and delegating tasks effectively
• Exceptional verbal and written communication skills

Preferred Skills:

• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp)
• Experience with design tools (e.g., Canva and Figma)

ASSUMPTION: Candidates should have a proven track record of developing and executing successful marketing campaigns across multiple market segments.

💰 Compensation & Benefits

Salary Range: $30 - $33 per hour. This is an estimate based on industry standards for a part-time marketing manager role with 5-10 years of experience in the real estate industry.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee discounts on real estate services

Working Hours: Part-time, Monday-Friday with flexible hours up to 20 per week

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Real is a fast-growing national real estate brokerage powered by technology, operating in all U.S. states, Canada, India, and the District of Columbia.

Company Size: 51-200 employees. As a mid-sized company, Real offers a dynamic work environment with opportunities for growth and collaboration.

Founded: 2014. Real was founded with a mission to revolutionize the home-buying and selling process, making agents' lives better while creating lucrative financial opportunities for them.

Company Description:

• Real is a trailblazer in the Residential Real Estate industry, leading the disruption with its cutting-edge technology platform
• The company is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status
• Real is proud to be an equal opportunity workplace employer

Company Specialties:

• Real estate
• Realtor
• Real estate agents
• Real estate broker
• Real estate technology

Company Website: https://www.onereal.com/

ASSUMPTION: Real's focus on technology and innovation sets it apart in the real estate industry, offering unique opportunities for marketing professionals.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for marketing professionals with 5-10 years of experience seeking to apply their skills in a dynamic, fast-growing company.

Reporting Structure: This role reports directly to the Title Team Lead and collaborates with cross-functional teams, including marketing, sales, and operations.

Work Arrangement: Remote (US only). This role requires candidates to be based in the United States and work remotely with flexible hours up to 20 per week.

Growth Opportunities:

• As Real continues to grow, there may be opportunities for the Title Marketing Manager to take on additional responsibilities or move into a leadership role
• Working closely with cross-functional teams offers opportunities to learn about different aspects of the real estate business
• Real's commitment to equal employment opportunities and diversity, equity, and inclusion creates an environment where employees can grow both personally and professionally

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote. This role does not require employees to work from a physical office, allowing for greater flexibility and work-life balance.

Office Location(s): N/A (Remote)

Geographic Context:

• The United States has a diverse real estate market with various trends and opportunities
• Real's national presence allows the Title Marketing Manager to work with teams across the country
• Working remotely enables the Title Marketing Manager to live and work from any location within the United States

Work Schedule: Part-time, Monday-Friday with flexible hours up to 20 per week. This schedule allows for a good work-life balance while still providing ample time to complete marketing tasks and collaborate with teams.

ASSUMPTION: The remote work arrangement and flexible hours offered by Real provide candidates with the opportunity to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Title Team Lead and other team members
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Marketing strategy and planning
• Content creation and campaign management
• Brand management and messaging
• Collaboration and communication skills
• Industry knowledge and trends

Application Tips:

• Highlight your experience in developing and executing successful marketing campaigns in the real estate industry
• Tailor your resume to emphasize skills and experiences relevant to the Title Marketing Manager role
• Prepare a portfolio showcasing your content creation and campaign management skills
• Be ready to discuss your understanding of the real estate market and trends

ATS Keywords: Marketing strategy, content creation, digital marketing, brand management, collaboration, analytics, project management, communication, SEO, social media, email marketing, marketing automation, design tools, lead generation, client loyalty, performance metrics

ASSUMPTION: Real's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Meta Business Suite/Ads Manager
• Marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp)
• Design tools (e.g., Canva and Figma)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Work Hard, Be Kind
• Tech x Humanity
• "We" are bigger than "me"

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do I thrive in a fast-paced, dynamic work environment?
• Am I comfortable working remotely and collaborating with teams across the country?
• Do I align with Real's company values and work style?

ASSUMPTION: Real's company values and work style create a unique culture that prioritizes collaboration, innovation, and continuous improvement.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Keeping up with industry trends and competitor strategies
• Balancing the need for strategic thinking with day-to-day execution
• Collaborating effectively with cross-functional teams

ASSUMPTION: The Title Marketing Manager role presents unique challenges that require strong organizational skills, adaptability, and the ability to balance multiple priorities.

📈 Similar Roles Comparison

• Unlike traditional real estate marketing roles, this position focuses specifically on title services, requiring a deep understanding of the title industry
• Real's commitment to technology and innovation sets this role apart from more traditional real estate marketing positions
• As a mid-level role, this position offers opportunities for professional growth and development within a dynamic and innovative company

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in the real estate industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new title service offering
• Creating a comprehensive marketing plan to promote Real's title services across multiple market segments
• Analyzing marketing performance metrics to optimize campaign effectiveness and ROI

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Title Marketing Manager role, highlighting the need for both big-picture thinking and day-to-day execution.

❓ Key Questions to Ask During Interview

• How does Real differentiate its title services from competitors in the market?
• What are the key priorities for the Title Marketing Manager in the first 90 days?
• How does Real support the professional growth and development of its marketing team members?
• What is the typical career path for a Title Marketing Manager at Real?
• How does Real measure the success of its marketing campaigns, and what metrics are most important?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Real's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in developing and executing successful marketing campaigns in the real estate industry
• Prepare a portfolio showcasing your content creation and campaign management skills
• Be ready to discuss your understanding of the real estate market and trends during your interviews
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.