TKF110 Digital Marketing Coordinator

📌 Core Information

🔹 Job Title: Digital Marketing Coordinator (TKF110)

🔹 Company: Trail King Industries, Inc.

🔹 Location: West Fargo, North Dakota

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and developing multimedia content for various marketing channels
• Managing social media efforts and creating innovative video and design ideas
• Supporting events with creative assets in both traditional and electronic formats
• Employing marketing analytics techniques to gather important data
• Assisting in writing marketing literature and editing copy

ASSUMPTION: This role requires a strong background in digital marketing, graphic design, and multimedia production. Familiarity with Adobe Creative Suite and web development tools is essential for success in this position.

📋 Key Responsibilities

✅ Assist with website administrative tools and content management systems to provide support for the corporate website

✅ Lead social media efforts with innovative video and design ideas

✅ Support tradeshows and events with creative assets in both traditional and electronic formats, including large format; manage on-time production of high-quality deliverables

✅ Employ marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.)

✅ Assist in writing marketing literature (brochures, press releases, etc.) to augment the company’s presence in the market

✅ Edit and proofread copy, ensuring accuracy of the final product

✅ Assist in developing multimedia presentations and materials utilizing video, PowerPoint, Flash, animated gifs, and other interactive technologies

✅ Execute video shoots, edit raw footage including audio tracks, and create professional HD video presentations with special effects as needed in Adobe Premier Pro or similar software

✅ Other duties as assigned

ASSUMPTION: This role requires strong attention to detail, exceptional visual communication skills, and the ability to use video, audio, and other multimedia elements effectively.

🎯 Required Qualifications

Education: 2-year degree in Computer Graphic Design, Marketing, Business, Advertising, or related field preferred

Experience: 1-3 years of related experience

Required Skills:

• Proficient in Adobe Creative Suite
• Familiarity with JavaScript, PHP, and other commonly used digital tools
• Working knowledge of website development, management, and SEO management
• Familiarity with multimedia and cross-media file formats and publication techniques

Preferred Skills:

• Familiarity with market research techniques and databases
• Demonstrable ability to multi-task and adhere to deadlines

ASSUMPTION: Candidates should have a strong portfolio showcasing their design, video, and multimedia skills. Relevant work experience in a marketing or advertising agency is a plus.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Digital Marketing Coordinator with 2-5 years of experience in the truck transportation industry in West Fargo, ND)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Trail King Industries, Inc. operates in the truck transportation industry, specializing in the manufacturing of trailers for various applications.

Company Size: Trail King Industries, Inc. has 501-1,000 employees, providing ample opportunities for collaboration and growth.

Founded: 1974, Trail King Industries, Inc. has over four decades of experience in the trailer manufacturing industry.

Company Description:

• Trail King Industries, Inc. is the leading manufacturer of a complete line of trailers, ranging in load capacities from 12,000 pounds to 1,000,000 pounds
• The company serves a wide variety of applications for markets as diverse as construction, agriculture, transportation, waste and recycling, and specialized hauling
• Trail King Industries, Inc. has built a reputation for quality, reliability, and performance that is unsurpassed

Company Specialties:

• Heavy hauling
• Abnormal loads
• Loading / dump
• Trailers
• Manufacturing
• Lowboy
• Specialized hauling
• Heavy haul
• Custom trailers

Company Website: www.trailking.com

ASSUMPTION: Trail King Industries, Inc. is a well-established company with a strong reputation in the trailer manufacturing industry. Applicants can expect a stable work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Marketing Communications Manager

Work Arrangement: Full-time, on-site position with the possibility of occasional remote work for specific projects

Growth Opportunities:

• Advancement to a Senior Digital Marketing role or Marketing Manager position
• Expansion of responsibilities to include team leadership and mentoring
• Opportunities to work on diverse projects across various departments

ASSUMPTION: This role offers a clear path for career progression within the marketing department, with opportunities for growth and development based on performance and initiative.

🌍 Location & Work Environment

Office Type: Corporate office with a modern, collaborative work environment

Office Location(s): West Fargo, North Dakota

Geographic Context:

• West Fargo is a growing city located in the Fargo-Moorhead metropolitan area, offering a high quality of life with affordable housing, excellent schools, and a vibrant arts and culture scene
• The city is home to a diverse range of industries, including manufacturing, healthcare, and technology
• West Fargo offers easy access to outdoor recreation opportunities, such as hiking, biking, and fishing, as well as numerous parks and green spaces

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The West Fargo office provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-person or virtual interview with the Marketing Communications Manager
• Final interview with the Marketing Director or another senior member of the marketing team

Key Assessment Areas:

• Portfolio and work samples showcasing design, video, and multimedia skills
• Technical proficiency in Adobe Creative Suite and web development tools
• Understanding of marketing analytics and data-driven decision-making
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include a portfolio or work samples that demonstrate your design, video, and multimedia skills
• Prepare for interview questions that focus on your technical skills, marketing experience, and ability to work collaboratively in a team environment

ATS Keywords: Digital Marketing, Graphic Design, Video Editing, Content Management, Social Media, Marketing Analytics, Adobe Creative Suite, JavaScript, PHP, SEO Management, Visual Communication, Market Research, Attention to Detail

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a strong portfolio and well-prepared interview responses.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Content Management Systems (CMS) such as WordPress or Drupal
• Social media platforms (Facebook, Twitter, LinkedIn, Instagram)
• Marketing analytics tools (Google Analytics, Hootsuite, Sprout Social)
• Video editing software (Adobe Premiere Pro, Final Cut Pro, iMovie)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in these areas during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Quality: Trail King Industries, Inc. is committed to providing high-quality products and services to its customers
• Reliability: The company prides itself on delivering consistent, dependable results
• Performance: Trail King Industries, Inc. strives to exceed expectations and continuously improve its offerings

Work Style:

• Collaborative: The company encourages teamwork and cross-functional collaboration
• Innovative: Trail King Industries, Inc. values creativity and encourages employees to think outside the box
• Results-driven: The company focuses on achieving tangible results and measuring success

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your design, video, and multimedia skills?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a proven track record of delivering high-quality results under tight deadlines?

ASSUMPTION: Candidates who align with Trail King Industries, Inc.'s core values and work style are more likely to be successful in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with frequent changes and priorities
• Adapting to new tools and technologies as the marketing landscape evolves
• Collaborating effectively with cross-functional teams, including sales, product, and operations

ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to change in a fast-paced environment.

📈 Similar Roles Comparison

• Digital Marketing Specialist: This role focuses more on paid advertising and PPC campaigns, while the Digital Marketing Coordinator role emphasizes content creation and social media management
• Graphic Designer: While both roles require strong design skills, the Digital Marketing Coordinator role places a greater emphasis on multimedia and video production
• Marketing Manager: This role involves strategic planning and team leadership, while the Digital Marketing Coordinator role focuses on tactical execution and day-to-day tasks

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions within the marketing field.

📝 Sample Projects

• Developing a social media campaign to promote a new product launch, including video content and graphics
• Creating a multimedia presentation to showcase the company's capabilities and offerings at an industry trade show
• Editing and producing a customer testimonial video to highlight the quality and reliability of the company's products

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in the Digital Marketing Coordinator role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the company's overall marketing strategy and goals?
• What opportunities are there for professional growth and development within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare a portfolio or work samples that demonstrate your design, video, and multimedia skills
• Prepare for interview questions that focus on your technical skills, marketing experience, and ability to work collaboratively in a team environment
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.