TKM138 Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator (TKM138)

🔹 Company: Trail King Industries, Inc.

🔹 Location: Mitchell, South Dakota, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and developing multimedia content for various marketing channels
• Managing social media efforts and creating innovative video and design ideas
• Supporting events and tradeshows with creative assets in both traditional and electronic formats
• Employing marketing analytics techniques to gather important data
• Assisting in writing marketing literature and editing copy

ASSUMPTION: This role requires a strong background in graphic design and multimedia production, as well as a solid understanding of marketing principles and analytics.

📋 Key Responsibilities

✅ Assist with website administrative tools and content management systems to provide support for corporate website

✅ Lead social media efforts with innovative video and design ideas

✅ Support tradeshows and events with creative assets in both traditional and electronic formats, including large format; manage on-time production of high-quality deliverables

✅ Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)

✅ Assist in writing marketing literature (brochures, press releases, etc.) to augment the company’s presence in the market

✅ Edit and proofread copy, ensuring accuracy of final product

✅ Assist in developing multimedia presentations and materials utilizing video, PowerPoint, Flash, animated gifs, and other interactive technologies

✅ Execute video shoots, edit raw footage including audio tracks, and create professional HD video presentations with special effects as needed in Adobe Premier Pro or similar software

✅ Other duties as assigned

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: 2-year degree in Computer Graphic Design, Marketing, Business, Advertising, or related field preferred

Experience: 1-3 years related experience

Required Skills:

• Proficient in Adobe Creative Suite
• Familiarity with JavaScript, PHP, and other commonly used digital tools
• Knowledge of website development, management, and SEO management
• Familiarity with multimedia and cross-media file formats and publication techniques
• Exceptional visual communications skills

Preferred Skills:

• Experience with video production and editing software
• Knowledge of market research techniques and databases

ASSUMPTION: While a 2-year degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Coordinator with 2-5 years of experience in the truck transportation industry in Mitchell, SD)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Trail King Industries, Inc. operates in the truck transportation industry, manufacturing a complete line of trailers for various applications such as construction, agriculture, transportation, waste and recycling, and specialized hauling.

Company Size: Trail King Industries, Inc. has 501-1,000 employees, providing a medium to large-sized work environment with opportunities for collaboration and growth.

Founded: Trail King Industries, Inc. was founded in 1974 and is headquartered in Mitchell, South Dakota.

Company Description:

• Trail King Industries, Inc. is the leading manufacturer of a complete line of trailers, ranging in load capacities from 12,000 pounds to 1,000,000 pounds
• The company is known for its quality, reliability, and performance, serving a wide variety of markets
• Trail King Industries, Inc. has built a reputation for excellence that is unsurpassed in the industry

Company Specialties:

• Heavy hauling
• Abnormal loads
• Loading / dump
• Trailers
• Manufacturing
• Lowboy
• Specialized hauling
• Heavy haul
• Custom trailers

Company Website: http://www.trailking.com

ASSUMPTION: Trail King Industries, Inc. is a well-established company with a strong reputation in the truck transportation industry, providing a stable and supportive work environment for its employees.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a combination of technical skills and industry knowledge.

Reporting Structure: The Marketing Coordinator reports directly to the Marketing Manager and may have supervisory responsibilities for junior marketing or design team members.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a Senior Marketing Coordinator or Marketing Manager role
• Expansion into related fields such as product management or business development
• Opportunities to lead special projects or initiatives

ASSUMPTION: With its diverse range of products and markets, Trail King Industries, Inc. offers numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: The Trail King Industries, Inc. headquarters is a modern, industrial facility with a professional work environment.

Office Location(s): 300 E Norway Ave, Mitchell, SD 57301, US

Geographic Context:

• Mitchell, South Dakota, is a small city with a population of approximately 15,000 people
• The cost of living in Mitchell is relatively low compared to larger cities
• Mitchell is located in the heart of the Midwest, providing easy access to major transportation routes

Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment at Trail King Industries, Inc. is collaborative and supportive, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with the Director of Marketing or another senior leader
• Background check and reference checks

Key Assessment Areas:

• Graphic design and multimedia production skills
• Marketing knowledge and analytical skills
• Communication and interpersonal skills
• Problem-solving and time management skills

Application Tips:

• Highlight relevant experience and projects in your resume, focusing on graphic design, multimedia production, and marketing
• Prepare a portfolio showcasing your best work, including examples of your design, video, and marketing efforts
• Tailor your cover letter to the specific role and company, emphasizing your fit with the required qualifications and company culture

ATS Keywords: Marketing Coordinator, Graphic Design, Multimedia Production, Adobe Creative Suite, Marketing Analytics, Social Media, Video Production, Event Support, Marketing Literature, Editing, Content Management

ASSUMPTION: The application process at Trail King Industries, Inc. is thorough and comprehensive, designed to identify the most qualified and suitable candidates for the role.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
• Content management systems (CMS) such as WordPress or Drupal
• Social media platforms (Facebook, Twitter, LinkedIn, Instagram)
• Marketing analytics tools (Google Analytics, Hootsuite, Sprout Social)
• Video production and editing software (Adobe Premiere Pro, Final Cut Pro, iMovie)

ASSUMPTION: Trail King Industries, Inc. provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.

👔 Cultural Fit Considerations

Company Values:

• Quality: Trail King Industries, Inc. is committed to producing high-quality trailers and services
• Reliability: The company strives to be a reliable partner for its customers, providing consistent and dependable service
• Performance: Trail King Industries, Inc. aims to exceed customer expectations and continuously improve its products and services

Work Style:

• Collaborative: The company encourages teamwork and open communication among its employees
• Innovative: Trail King Industries, Inc. fosters a culture of creativity and continuous improvement
• Customer-focused: The company prioritizes the needs and satisfaction of its customers

Self-Assessment Questions:

• Do I have a strong background in graphic design and multimedia production?
• Am I comfortable working in a collaborative and innovative work environment?
• Do I have a customer-focused mindset and a commitment to quality and reliability?

ASSUMPTION: Trail King Industries, Inc. values employees who are skilled, motivated, and committed to its mission and values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic industry with evolving customer needs and market trends
• Adapting to new technologies and tools as the industry and company evolve
• Balancing the demands of marketing and sales objectives with those of other departments and stakeholders

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Specialist: This role focuses more on market research and analysis, while the Marketing Coordinator role is more focused on creative design and multimedia production
• Graphic Designer: This role is more specialized in graphic design, while the Marketing Coordinator role requires a broader skill set, including marketing and multimedia production
• Marketing Manager: This role involves strategic planning and leadership, while the Marketing Coordinator role is more focused on tactical execution and day-to-day operations

ASSUMPTION: Each of these roles plays a critical part in the marketing function and requires a unique set of skills and experiences.

📝 Sample Projects

• Developing a social media campaign to promote a new product launch
• Creating a multimedia presentation for a trade show or industry conference
• Designing and producing a company newsletter or e-newsletter
• Editing and producing a customer testimonial video

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Coordinator role at Trail King Industries, Inc.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and organization?
• What opportunities are there for professional development and growth within the company?
• How does Trail King Industries, Inc. support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Trail King Careers website
• Customize your resume to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best work, including examples of your design, video, and marketing efforts
• Tailor your cover letter to the specific role and company, emphasizing your fit with the required qualifications and company culture
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.