TKY39 Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator (TKY39)

🔹 Company: Trail King Industries, Inc.

🔹 Location: Yankton, South Dakota

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and developing multimedia content for various marketing channels
• Managing social media efforts and creating innovative video and design ideas
• Supporting events and tradeshows with creative assets in both traditional and electronic formats
• Employing marketing analytics techniques to gather important data
• Assisting in writing marketing literature and editing copy

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on visual storytelling and data-driven decision making.

📋 Key Responsibilities

✅ Assist with website administrative tools and content management systems

✅ Lead social media efforts with innovative video and design ideas

✅ Support tradeshows and events with creative assets in both traditional and electronic formats

✅ Employ marketing analytics techniques to gather important data

✅ Assist in writing marketing literature and editing copy

✅ Edit and proofread copy, ensuring accuracy of final product

✅ Assist in developing multimedia presentations and materials

✅ Execute video shoots, edit raw footage, and create professional HD video presentations

✅ Other duties as assigned

ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: 2-year degree in Computer Graphic Design, Marketing, Business, Advertising, or related field

Experience: 1-3 years related experience

Required Skills:

• Proficient in Adobe Creative Suite
• Familiarity with JavaScript, PHP, and other commonly used digital tools
• Working knowledge of website development, management, and SEO management
• Familiarity with multimedia and cross-media file formats and publication techniques
• Exceptional visual communications skills

Preferred Skills:

• Familiarity with multimedia and cross-media file formats and publication techniques
• Proven ability to use video, audio, and other multimedia elements effectively

ASSUMPTION: Candidates with a strong portfolio showcasing their design and multimedia skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $55,000 per year (Based on industry standards for a Marketing Coordinator with 2-5 years of experience in South Dakota)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Trail King Industries, Inc. operates in the truck transportation industry, specializing in the manufacturing of trailers for various applications.

Company Size: Trail King Industries, Inc. has 501-1,000 employees, providing ample opportunities for collaboration and growth.

Founded: 1974, with over four decades of experience in the industry.

Company Description:

• Trail King Industries, Inc. is the leading manufacturer of a complete line of trailers, ranging in load capacities from 12,000 pounds to 1,000,000 pounds.
• The company serves diverse markets, including construction, agriculture, transportation, waste and recycling, and specialized hauling.
• Trail King has built a reputation for quality, reliability, and performance that is unsurpassed in the industry.

Company Specialties:

• Heavy hauling
• Abnormal loads
• Loading / dump
• Trailers
• Manufacturing
• Lowboy
• Specialized hauling
• Heavy haul
• Custom trailers

Company Website: http://www.trailking.com

ASSUMPTION: Trail King Industries, Inc. is a well-established company with a strong reputation in the industry, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is an entry to mid-level position, offering opportunities for career advancement within the marketing department.

Reporting Structure: The Marketing Coordinator reports directly to the Marketing Manager and works closely with the marketing communications team.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects.

Growth Opportunities:

• Advancement to a Senior Marketing Coordinator or Marketing Manager role
• Expansion into related fields, such as product management or sales
• Opportunities to work on diverse projects and gain experience in various aspects of marketing

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Trail King Industries, Inc. has a modern, professional office environment with state-of-the-art facilities.

Office Location(s): Yankton, South Dakota

Geographic Context:

• Yankton is a small city in southeastern South Dakota, with a population of approximately 14,000 people.
• The city is located along the Missouri River and offers a variety of outdoor recreational activities.
• Yankton has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The work environment at Trail King Industries, Inc. is professional and collaborative, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with key stakeholders

Key Assessment Areas:

• Portfolio review and discussion of design and multimedia skills
• Behavioral questions focused on problem-solving, teamwork, and adaptability
• Technical questions related to marketing analytics and digital tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your design and multimedia skills, with a focus on projects that demonstrate your ability to create engaging and effective content
• Research Trail King Industries, Inc. and be prepared to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: Marketing Coordinator, Graphic Design, Video Editing, Social Media Management, Content Management, Marketing Analytics, Copywriting, Adobe Creative Suite, JavaScript, PHP, SEO Management, Multimedia Production, Attention to Detail, Market Research, Visual Communication, Project Management

ASSUMPTION: The application process at Trail King Industries, Inc. is competitive, with a focus on finding candidates who possess strong creative and technical skills, as well as a passion for marketing and a commitment to the company's values.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Social media management platforms (Hootsuite, Buffer, etc.)
• Content management systems (WordPress, Drupal, etc.)
• Marketing analytics tools (Google Analytics, SEMrush, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality: Trail King Industries, Inc. is committed to producing high-quality trailers and marketing materials
• Reliability: The company values reliability in its products, services, and employees
• Performance: Trail King Industries, Inc. strives for excellence in all aspects of its operations

Work Style:

• Collaborative: The marketing team works closely together to create effective marketing campaigns
• Innovative: Trail King Industries, Inc. encourages creativity and innovation in its marketing efforts
• Data-driven: The company uses data and analytics to inform its marketing strategies

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your design and multimedia skills?
• Are you comfortable working in a collaborative environment and contributing to team projects?
• Do you have a proven ability to use data and analytics to inform your marketing strategies?

ASSUMPTION: Candidates who are a strong cultural fit for Trail King Industries, Inc. will possess strong creative and technical skills, as well as a commitment to the company's values and a passion for marketing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with frequent changes and updates
• Adapting to new tools and technologies as they become available
• Collaborating effectively with team members and stakeholders across different departments

ASSUMPTION: The Marketing Coordinator role at Trail King Industries, Inc. can be challenging at times, but offers opportunities for professional growth and development in a dynamic and innovative environment.

📈 Similar Roles Comparison

• Compared to a Marketing Specialist role, this position places a greater emphasis on creative and multimedia skills, with less focus on strategic planning and campaign management
• In contrast to a Marketing Manager role, this position has a more narrow focus on content creation and does not involve supervisory responsibilities
• As a stepping stone to a Marketing Manager role, this position offers valuable experience in content creation and project management

ASSUMPTION: The Marketing Coordinator role at Trail King Industries, Inc. is a unique opportunity to gain experience in a variety of marketing disciplines and develop a strong portfolio of creative and multimedia work.

📝 Sample Projects

• Developing a social media campaign to promote a new product launch, including video and graphic content
• Creating a series of marketing brochures and flyers to showcase the company's product offerings
• Editing and producing a company-wide video presentation to highlight the company's achievements and goals

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with the Marketing Coordinator role at Trail King Industries, Inc.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the marketing department, and how do team members collaborate to overcome these challenges?
• How does the company use data and analytics to inform its marketing strategies, and what role would I play in this process?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?

ASSUMPTION: These interview questions are designed to provide insight into the work environment, team dynamics, and growth opportunities within the marketing department at Trail King Industries, Inc.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio showcasing your design and multimedia skills, with a focus on projects that demonstrate your ability to create engaging and effective content
• Research Trail King Industries, Inc. and be prepared to discuss how your skills and experiences align with the company's mission and values
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.