品牌和市场经理 TL Marketing（上海）

📌 Core Information

🔹 Job Title: Brand and Market Manager TL Marketing (Shanghai)

🔹 Company: Schaeffler

🔹 Location: Anting, Shanghai, China

🔹 Job Type: On-site

🔹 Category: Marketing & Product Management

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading branding and rebranding projects across all locations
• Managing regional fairs and events, including large-scale trade fairs
• Collaborating with internal and external resources to solve problems
• Adapting to high-intensity, multiple tasks, and short-term travel

ASSUMPTION: This role requires a high level of responsibility and adaptability, with a strong focus on event planning and management.

📋 Key Responsibilities

✅ Lead the implementation of branding and rebranding projects in all locations, ensuring adherence to brand experience guidelines

✅ Manage the planning and execution of regional fairs and events, including large-scale trade fairs and company product showrooms

✅ Lead the full-process planning and execution of company's large-scale trade fairs and events, supporting business divisions with themed marketing events and tech days

✅ Perform tasks assigned by the supervisor

ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree or above in marketing, advertising, art and design, or other related majors

Experience: More than 8 years of brand management experience, with strong capabilities in events planning and presentation

Required Skills:

• Fluent English, with German preferred
• Strong sense of responsibility
• Ability to adapt to high-intensity, multiple tasks, and short-term travel
• Proficiency in coordinating internal and external resources and solving problems

Preferred Skills:

• Experience in the manufacturing industry
• Knowledge of the Schaeffler Group and its products

ASSUMPTION: Given the global nature of the role, proficiency in additional languages may be beneficial but is not explicitly required.

💰 Compensation & Benefits

Salary Range: Salary information not provided. Based on industry standards for a senior marketing role in Shanghai, the estimated salary range is ¥400,000 - ¥600,000 per year.

Benefits:

• Health insurance
• Retirement plans
• Employee discounts

Working Hours: Full-time, with flexible hours based on project demands

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Schaeffler Group operates in the manufacturing industry, specializing in motion technology and automotive parts.

Company Size: With over 120,000 employees and 250 locations in 55 countries, Schaeffler is one of the world's largest family-owned companies.

Founded: The company was founded in 1946 and has since grown into a global leader in its industry.

Company Description:

• Schaeffler is a dynamic global technology company with an entrepreneurial spirit
• The company is a partner to major automobile manufacturers and key players in the aerospace and industrial sectors
• Schaeffler offers many development opportunities and values diversity and inclusion

Company Specialties:

• Powertrain solutions
• Hybrid solutions
• Fuel cell and hydrogen technology
• Automation, autonomous driving, and robotics
• E-mobility and renewable energy
• Bearings and linear guides
• Transmission and engine components

Company Website: Schaeffler Group

ASSUMPTION: Schaeffler's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience in brand management and event planning.

Reporting Structure: The Brand and Market Manager reports directly to the supervisor and collaborates with various internal and external stakeholders.

Work Arrangement: The role is on-site, with flexible hours and the possibility of short-term travel for events and fairs.

Growth Opportunities:

• Expanding event management responsibilities to other regions or product lines
• Taking on a leadership role in the marketing department
• Gaining experience in international brand management

ASSUMPTION: Given the global nature of the company, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The role is based in the company's Shanghai office, with the possibility of working from other locations for events and fairs.

Office Location(s): Anting, Shanghai, China

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China
• The Anting Industrial Park is home to many multinational corporations
• The office is easily accessible by public transportation

Work Schedule: Full-time, with flexible hours based on project demands

ASSUMPTION: The location and work environment provide a dynamic and multicultural setting, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Brand management experience
• Event planning and management skills
• Problem-solving abilities
• Adaptability and resilience

Application Tips:

• Highlight relevant brand management and event planning experience
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare examples of successful brand implementation and event management projects

ATS Keywords: Brand Management, Event Planning, Marketing, Brand Experience, Trade Fairs, Product Showrooms, Team Leadership

ASSUMPTION: The application process is likely to be competitive, with a focus on relevant experience and strong interpersonal skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Event planning software (e.g., Cvent, Eventbrite)
• Brand management platforms (e.g., Brandfolder, Frontify)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Responsibility
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient

Self-Assessment Questions:

• Do you have a proven track record in brand management and event planning?
• Are you comfortable working in a dynamic, multicultural environment?
• Can you thrive in a high-intensity, fast-paced role with short-term travel requirements?

ASSUMPTION: Schaeffler values employees who are innovative, quality-focused, and committed to sustainability, with a strong work ethic and a collaborative approach.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to short-term travel requirements for events and fairs
• Working with diverse stakeholders, including internal and external partners
• Keeping up with the latest trends and best practices in brand management and event planning

ASSUMPTION: The role presents unique challenges and opportunities for growth and development, requiring strong organizational skills and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Event Manager position in a multinational corporation
• However, this role is unique in its focus on the manufacturing industry and global brand management
• Career progression may include moving into a leadership role within the marketing department or expanding into other regions or product lines

ASSUMPTION: While this role shares similarities with other senior marketing positions, its focus on the manufacturing industry and global brand management sets it apart.

📝 Sample Projects

• Leading a successful rebranding project for a major product line, including all locations and touchpoints
• Planning and executing a large-scale trade fair, including vendor management, logistics, and on-site support
• Managing a team of event planners to execute multiple events simultaneously, ensuring consistent branding and messaging

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to hands-on execution.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and development within the marketing department?
• How does the company support work-life balance for employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Schaeffler careers website
• Tailor your resume and cover letter to highlight your relevant brand management and event planning experience
• Prepare examples of successful brand implementation and event management projects
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.