📌 Core Information
- Job Title: Trưởng Phòng Marketing Kỹ Thuật Số
- Company: Novaland Group
- Location: Vietnam
- Job Type: On-site, Full-time
- Category: Marketing
- Date Posted: July 14, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies.
- Managing multi-channel digital campaigns.
- Overseeing the customer journey and optimizing conversion rates.
- Managing and collaborating with a team and various departments.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proficiency in digital marketing tools and platforms.
📋 Key Responsibilities
- 📈 Strategy & Planning:
- Develop and implement digital marketing strategies that align with business objectives.
- Conduct market analysis and identify trends to inform strategy.
- Plan and manage digital marketing budgets.
- 📊 Campaign Management:
- Manage multi-channel digital campaigns across various platforms (e.g., Facebook, Google, TikTok, Zalo).
- Coordinate with content, design, and other departments to ensure consistent messaging and branding.
- 📈 Performance Tracking & Optimization:
- Track and analyze campaign performance using relevant metrics (e.g., CTR, CPC, ROAS, CPL, CPA).
- Optimize campaigns based on performance data and A/B testing results.
- 🌐 Customer Journey & Conversion Rate Optimization (CRO):
- Map and optimize the customer journey from awareness to purchase.
- Implement CRO best practices to improve conversion rates.
- 🤝 Team Management & Collaboration:
- Lead and manage a team of digital marketing specialists.
- Collaborate with other departments (e.g., content, design, PR, sales, customer service) to ensure consistent messaging and effective communication.
ASSUMPTION: This role involves a high level of strategic thinking, data-driven decision making, and strong leadership skills.
🎯 Required Qualifications
- Education:
- Bachelor's degree in Marketing, Business, or a related field.
- MBA or relevant advanced degree is a plus.
- Experience:
- Proven experience (5-10 years) in digital marketing, with at least 3 years in a management role.
- Required Skills:
- Proven expertise in digital marketing strategy, campaign management, and performance tracking.
- Strong analytical skills and data-driven mindset.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, Google Ads, etc.).
- Excellent leadership, team management, and collaboration skills.
- Strong communication and presentation skills in Vietnamese.
- Preferred Skills:
- Experience in the real estate industry.
- Familiarity with marketing automation tools (e.g., CRM, marketing automation platforms).
- Knowledge of HTML, CSS, or JavaScript.
ASSUMPTION: Candidates should have a strong understanding of the Vietnamese market and consumer behavior, as well as experience managing teams and collaborating with various departments.
💰 Compensation & Benefits
- Salary Range: The salary range for this role is estimated to be between 30,000,000 - 45,000,000 VND per year, based on industry standards for a senior digital marketing manager in Vietnam. This estimate takes into account the required experience level, the company's size, and the location.
- Benefits:
- Competitive benefits package, including health insurance, retirement plans, and performance-based bonuses.
- Opportunities for professional development and training.
- A dynamic and collaborative work environment.
- Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Real Estate
- Company Size: 1,001-5,000 employees
- Founded: 1992
- Company Description: Novaland is a leading property developer in Vietnam, focusing on residential, hospitality, and industrial real estate. With over 5,400 hectares of land bank and a portfolio of over 50 projects, Novaland has a significant impact on urbanization and tourism in the southern provinces.
- Company Specialties: Real estate development, investment, and management.
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role reports directly to the General Director or a relevant department head.
- Work Arrangement: On-site, with flexible working hours and remote work options available.
- Growth Opportunities: This role offers opportunities to grow within the marketing department or across other departments within the company.
ASSUMPTION: This role provides a unique opportunity to lead a team and make a significant impact on the company's digital marketing efforts, with potential growth opportunities in the future.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art facilities.
- Office Location(s): Ho Chi Minh City, Vietnam
- Geographic Context: Ho Chi Minh City is the largest city in Vietnam, with a population of over 9 million people. It is a major economic hub and the center of the country's real estate industry.
- Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong focus on innovation and continuous improvement.
💼 Interview & Application Insights
- Typical Process:
1. Online application review.
2. Phone or video screening.
3. In-depth interviews with the hiring manager and relevant team members.
4. Final interview with the General Director or a relevant department head.
- Key Assessment Areas:
- Digital marketing strategy and planning.
- Campaign management and performance tracking.
- Leadership and team management skills.
- Cultural fit and alignment with company values.
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit.
3. Showcase your understanding of the Vietnamese market and consumer behavior.
🛠️ Tools & Technologies
- Digital marketing platforms: Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, etc.
- Marketing automation tools: CRM, marketing automation platforms (e.g., HubSpot, Marketo).
- Analytics tools: Google Analytics, Google Tag Manager, heatmap tools.
- Project management tools: Asana, Trello, Jira.
- Collaboration tools: Microsoft Office Suite, Google Workspace.
👔 Cultural Fit Considerations
- Company Values: Efficiency, Integrity, Professionalism.
- Work Style: Collaborative, dynamic, and fast-paced. Employees are expected to be proactive, innovative, and results-driven.
- Self-Assessment Questions:
1. How do you ensure that your digital marketing strategies align with the company's overall business objectives?
2. Describe your experience managing a team in a fast-paced, dynamic environment.
3. How do you approach continuous learning and professional development in the digital marketing field?
🚨 Potential Challenges
1. Market fluctuations: The real estate market in Vietnam can be volatile, requiring the digital marketing team to adapt strategies quickly to changing market conditions.
2. Competitive landscape: Novaland faces strong competition from other real estate developers, necessitating continuous innovation and optimization of digital marketing efforts.
3. Team management: Balancing the needs and priorities of various departments and ensuring consistent messaging across channels can be challenging.
📈 Similar Roles Comparison
1. Digital Marketing Manager vs. Digital Marketing Director/VP: This role requires a higher level of strategic thinking, team management, and collaboration with other departments compared to a digital marketing manager role. However, it may have fewer day-to-day tactical responsibilities than a digital marketing director or VP role.
2. Industry-specific context: The real estate industry in Vietnam is unique, with its own set of challenges and opportunities. A strong understanding of the local market and consumer behavior is essential for success in this role.
3. Career path comparison: This role offers a clear path for career progression within the marketing department or across other departments within the company.
📝 Sample Projects
1. Market analysis and segmentation: Conduct a comprehensive market analysis to identify target audiences and develop tailored digital marketing strategies for each segment.
2. Campaign optimization: Optimize an existing digital marketing campaign to improve performance and reduce costs, using data-driven insights and A/B testing.
3. Customer journey mapping and optimization: Map the customer journey from awareness to purchase, and identify opportunities to improve conversion rates and enhance the overall customer experience.
💡 Key Questions to Ask During Interview
1. Role responsibilities: What are the key priorities for this role in the first 30-60-90 days?
2. Team dynamics: How does this role fit into the overall marketing department structure, and how does the team collaborate with other departments?
3. Company culture: How does the company support work-life balance, and what opportunities are there for professional development and growth?
4. Marketing strategy: What are the company's long-term marketing goals, and how does this role contribute to achieving them?
5. Performance metrics: How are digital marketing performance metrics tracked and reported, and what are the key performance indicators (KPIs) for this role?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [linkedin job posting](https://tuyendung.novaland.com.vn/Novaland/job/Tr%E1%BA%A3ng-ph%E1%BB%9Bng-Marketing-K%E1%BB%B9-thu%E1%BA%ADt-s%E1%BB%91/1212273766/).
- Tailor your resume and cover letter to highlight your relevant experience and skills, using industry-specific keywords from the job description.
- Prepare for phone or video screening and in-depth interviews, focusing on your digital marketing strategy, campaign management, and leadership skills.
- Research the company and the real estate industry in Vietnam to demonstrate your understanding of the market and consumer behavior.
- Follow up with the hiring manager or relevant team members after each interview, expressing your interest in the role and asking any remaining questions.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
