Trade Marketing Assistant

📌 Core Information

🔹 Job Title: Trade Marketing Assistant

🔹 Company: Suntory Global Spirits

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: Beverage Manufacturing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing strategic brand activation plans aligned to brand and channel objectives
• Managing agency relationships for production and execution requirements
• Leading and executing best-in-class activations across On and Off Trade channels
• Analyzing and reporting on in-store activities and ensuring adherence to brand guidelines
• Building strong relationships with internal teams and external agencies

ASSUMPTION: This role requires a high level of organization, adaptability, and initiative to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Strategic Planning: Develop strategic Brand Activation plans aligned to Brand and Channel objectives, identify and use consumer and shopper insights to adapt the activation plans, develop Activation briefs aligned to plans, collect sales force requirements and synthesize field needs.

✅ Brand Activation: Manage defined groups of agencies for production, execution requirements, and ensure value for money, lead and execute best-in-class activations, bring to life the expression of our brands in standard & prestige accounts, support the follow-up of activation campaigns, participate in the development of point-of-sale displays and associated promotional kits.

✅ Evaluation: Ensure that brand visual identities and communication guidelines are properly executed in all activity material and communications in store, responsible for the sign off all communication / POS materials to be executed, analyze and draw up a quantitative and qualitative report on actions implemented in stores, ensure tracking and management of the activity budget including raising of PO’s.

✅ Key Partnerships: Build excellent relations with the Commercial Marketing Manager, Key account Managers, Activation Specialist, Brand Managers and Sales Representatives to foster a partnership approach to building channel / customer plans, work hand in hand with Marketing Procurement, Logistics and Supply Chain Team to ensure excellent execution of projects, create and manage strong relationships with external agencies.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: 4/5-year higher education qualification with a strong interest in marketing and sales.

Experience: Entry-level position, no specific experience required.

Required Skills:

• Strong interest in marketing and sales
• Rigor and ability to manage priorities
• Agility, flexibility, and adaptability
• Initiative and curiosity
• Results-oriented mindset
• Fluency in French and English
• Mastery of Microsoft Office (Excel, Powerpoint)

Preferred Skills:

• Commercial or brand marketing experience
• Knowledge of spirits industry

ASSUMPTION: While not explicitly stated, having some experience in marketing or sales would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €30,000 per year (Estimated based on industry standards for entry-level marketing roles in Paris)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Suntory products

Working Hours: Full-time (40 hours/week), Monday to Friday, with occasional weekend work for events or activations.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Paris. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Suntory Global Spirits is a world leader in premium spirits, with a portfolio that includes iconic brands like Jim Beam, Maker's Mark, and Yamazaki.

Company Size: Medium-sized company with approximately 6,000 employees in nearly 30 countries. The Paris office is one of the company's global locations.

Founded: Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan, which was founded in 1899.

Company Description:

• Inspires the brilliance of life through creating rich experiences for people, in harmony with nature
• Known for its craftsmanship of premium whiskies, Japanese whiskies, and leading Scotch brands
• Driven by core values of Growing for Good, Yatte Minahare, and Giving Back to Society

Company Specialties:

• Premium spirits production and distribution
• Global marketing and sales
• Sustainability and corporate social responsibility initiatives

Company Website: http://www.suntoryglobalspirits.com

ASSUMPTION: Suntory Global Spirits is a global company with a strong presence in the premium spirits industry, offering opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement within the company.

Reporting Structure: The Trade Marketing Assistant will report directly to the Commercial Marketing Manager On Trade.

Work Arrangement: On-site, full-time position with occasional weekend work for events or activations.

Growth Opportunities:

• Progression to a Trade Marketing Manager role
• Expansion into other marketing or sales roles within the company
• International assignments or relocation opportunities

ASSUMPTION: This role offers a clear career path for growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the heart of Paris.

Office Location(s): Paris, France

Geographic Context:

• Paris is a vibrant, multicultural city with a rich history and a thriving business environment
• The office is located in the 8th arrondissement, close to public transportation and amenities
• Paris offers a high quality of life, with numerous cultural attractions, restaurants, and recreational activities

Work Schedule: Standard business hours, with occasional weekend work for events or activations.

ASSUMPTION: Working in Paris offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for both personal and career growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Commercial Marketing Manager On Trade

Key Assessment Areas:

• Marketing and sales skills and experience
• Project management and organizational skills
• Communication and interpersonal skills
• Adaptability and initiative

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and sales skills, as well as any relevant experience or projects
• Prepare examples of your ability to manage multiple projects and stakeholders effectively
• Demonstrate your enthusiasm for the spirits industry and Suntory Global Spirits' brand portfolio

ATS Keywords: Marketing, Sales, Strategic Planning, Brand Activation, Project Management, Consumer Insights, Communication, Teamwork, Organization, Adaptability, Initiative, Curiosity, Results-oriented, Microsoft Office, Fluency in French, Fluency in English

ASSUMPTION: The application process for this role is likely to be competitive, and applicants should focus on demonstrating their relevant skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Powerpoint)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Growing for Good
• Yatte Minahare (Do your best)
• Giving Back to Society

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Suntory Global Spirits' core values, and how have you demonstrated these values in your previous roles?
• Describe a time when you had to manage multiple projects and stakeholders effectively. How did you ensure successful outcomes for all parties involved?
• How do you approach learning new tools and technologies, and how have you applied this skill in previous roles?

ASSUMPTION: Applicants should consider how their personal values and work style align with Suntory Global Spirits' company culture and be prepared to provide specific examples of their fit during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders effectively
• Adapting to a dynamic and fast-paced work environment
• Balancing the demands of on-site work with occasional weekend work for events or activations
• Navigating a large, global organization with a diverse range of teams and departments

ASSUMPTION: Applicants should be prepared to address these potential challenges during the interview process and demonstrate their ability to thrive in a demanding and dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on project management and cross-functional collaboration
• Within the spirits industry, this role offers unique opportunities for growth and development within a global organization
• Career paths for this role may include progression to a Trade Marketing Manager position or expansion into other marketing or sales functions

ASSUMPTION: Applicants should research similar roles within the marketing and spirits industries to better understand the unique opportunities and challenges presented by this position.

📝 Sample Projects

• Developing a strategic brand activation plan for a new product launch
• Managing an agency relationship to execute a high-profile event or activation
• Analyzing in-store activity data to identify trends and optimize brand presence

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their approach and outcomes.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall success of the Commercial Marketing team and the company as a whole?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Suntory Global Spirits support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company approach work-life balance, and what resources are available to support employees in achieving this?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company, as well as their commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.beamsuntory.com/job/Paris-Trade-Marketing-Assistant-J/1284436700/
• Tailor your resume and cover letter to highlight your marketing and sales skills, as well as any relevant experience or projects
• Prepare examples of your ability to manage multiple projects and stakeholders effectively
• Demonstrate your enthusiasm for the spirits industry and Suntory Global Spirits' brand portfolio
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.