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Trade Marketing Assistant - Alternance

Suntory Global Spirits
Full-time
On-site
Paris, Île-de-France, France
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Trade Marketing Assistant - Alternance

πŸ”Ή Company: Suntory Global Spirits

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing & Sales

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing strategic brand activation plans aligned to brand and channel objectives
  • Managing agency relationships for production, execution, and ensuring value for money
  • Leading and executing best-in-class activations in on-trade and off-trade channels
  • Analyzing and reporting on actions implemented in stores
  • Building strong relationships with internal teams and external agencies

ASSUMPTION: This role requires a high level of organization, adaptability, and initiative to manage multiple projects simultaneously and interact with various teams.

πŸ“‹ Key Responsibilities

βœ… Strategic Planning: Develop strategic brand activation plans, identify consumer and shopper insights, create activation briefs, and collect sales force requirements.

βœ… Brand Activation: Manage agency relationships, lead and execute activations, bring brands to life in stores, and support off-trade activation campaigns.

βœ… Evaluation: Ensure brand visual identities are properly executed, sign off on communication materials, analyze store performance, and manage activity budgets.

βœ… Key Partnerships: Build relationships with internal teams, external agencies, and key account managers to foster a partnership approach to building channel/customer plans.

ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Pursuing a 4/5-year higher education qualification in marketing, business, or a related field.

Experience: No prior professional experience required.

Required Skills:

  • Strong interest in marketing and sales
  • Rigor and ability to manage priorities
  • Agility, flexibility, and adaptability
  • Organization, initiative, and curiosity
  • Results-oriented mindset
  • Fluency in French and English
  • Proficiency in Microsoft Office (Excel, PowerPoint)

Preferred Skills:

  • Commercial or brand marketing experience
  • Knowledge of the spirits industry

ASSUMPTION: While experience is not required, candidates with relevant marketing or sales experience may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Internship stipend (€1,200 - €1,500 per month, based on industry standards for internships in France).

Benefits:

  • Gain practical experience in the commercial world of a dynamic and challenging sector
  • Opportunity to work with a global leader in premium spirits

Working Hours: Full-time (35 hours/week), Monday to Friday, with flexibility for specific events or projects.

ASSUMPTION: The salary range is an estimate based on industry standards for internships in France. The actual stipend may vary depending on the company's policy and the candidate's qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Beverage Manufacturing. Suntory Global Spirits is a world leader in premium spirits, known for its craftsmanship of premium whiskies, Japanese whiskies, and leading Scotch brands.

Company Size: 5,001-10,000 employees. As an intern, you'll be part of a large organization with ample opportunities for learning and growth.

Founded: 1989 (as Beam Suntory; Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan).

Company Description:

  • Inspires the brilliance of life through rich experiences and harmony with nature
  • Driven by core values of Growing for Good, Yatte Minahare, and Giving Back to Society
  • Committed to sustainable practices through its Proof Positive strategy

Company Specialties:

  • Premium spirits production and distribution
  • Brand marketing and activation
  • Sustainability and corporate social responsibility

Company Website: www.suntoryglobalspirits.com

ASSUMPTION: Suntory Global Spirits is a large, global organization with a strong commitment to sustainability and social responsibility, providing an excellent environment for an intern to learn and grow.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern). This role is an excellent starting point for a career in marketing or sales within the spirits industry.

Reporting Structure: The Trade Marketing Assistant will report directly to the Commercial Marketing Manager On Trade.

Work Arrangement: On-site, with the possibility of remote work for specific tasks or events.

Growth Opportunities:

  • Gain practical experience in strategic planning, brand activation, and project management
  • Develop relationships with internal teams and external agencies
  • Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: This internship offers a unique opportunity to gain hands-on experience in various aspects of marketing and sales within a global organization, setting the stage for a successful career in the industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Paris, France.

Office Location(s): 121 Avenue de France, 75013 Paris, France

Geographic Context:

  • Paris is a vibrant, multicultural city with a rich history and numerous attractions
  • The office is located in the 13th arrondissement, close to public transportation and amenities
  • The city offers a high quality of life, with excellent dining, cultural, and recreational opportunities

Work Schedule: Full-time (35 hours/week), Monday to Friday, with flexibility for specific events or projects.

ASSUMPTION: The office environment is dynamic, collaborative, and multicultural, providing an enriching experience for the intern.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final decision and offer

Key Assessment Areas:

  • Cultural fit and alignment with company values
  • Communication and interpersonal skills
  • Problem-solving and analytical skills
  • Initiative and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your enthusiasm for marketing, sales, and the spirits industry
  • Prepare examples of your ability to manage multiple projects and work effectively with various teams

ATS Keywords: Marketing, Sales, Strategic Planning, Brand Activation, Project Management, Consumer Insights, Communication, Teamwork, Organization, Adaptability, Initiative, Curiosity, Results-oriented, Microsoft Office, Fluency in French, Fluency in English, Commercial Marketing, Brand Marketing, Spirits Industry

ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant skills, experiences, and enthusiasm for the role to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management, and the intern should be comfortable using them.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Growing for Good: Committed to sustainable practices and positive impact on society
  • Yatte Minahare: Be ambitious and take action
  • Giving Back to Society: Dedicated to contributing to local communities and the environment

Work Style:

  • Collaborative and team-oriented
  • Dynamic and fast-paced
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • Do you share Suntory Global Spirits' commitment to sustainability and social responsibility?
  • Are you comfortable working in a dynamic, fast-paced environment with multiple projects and stakeholders?
  • Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Candidates who align with Suntory Global Spirits' values and work style will be more likely to succeed in this role and enjoy their internship experience.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and meeting tight deadlines
  • Working effectively with various teams and stakeholders, including internal teams and external agencies
  • Adapting to a dynamic, fast-paced work environment
  • Navigating a large, global organization with numerous departments and teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Coordinator or Assistant Brand Manager, with a focus on strategic planning and brand activation
  • Unlike other marketing roles, this position requires a strong understanding of both on-trade and off-trade channels
  • This internship offers a unique opportunity to gain hands-on experience in various aspects of marketing and sales within a global organization

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, required qualifications, and growth opportunities to better understand this position and the industry.

πŸ“ Sample Projects

  • Developing a strategic brand activation plan for a new product launch
  • Managing an agency relationship for a high-profile event or campaign
  • Analyzing store performance data and providing insights to improve sales and marketing efforts

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Trade Marketing Assistant may encounter during their internship.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing and sales strategy for the company?
  • What opportunities are there for growth and development within the company?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to sustainability and corporate social responsibility?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their long-term career growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the online application form
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your ability to manage multiple projects and work effectively with various teams
  • Follow up with the hiring manager two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.