Trade Marketing Assistant - Alternance

📌 Core Information

🔹 Job Title: Trade Marketing Assistant - Alternance

🔹 Company: Suntory Global Spirits

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing & Sales

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing strategic brand activation plans aligned to brand and channel objectives
• Managing agency relationships for production, execution, and ensuring value for money
• Leading and executing best-in-class activations in on-trade and off-trade channels
• Analyzing and reporting on actions implemented in stores
• Building strong relationships with internal teams and external agencies

ASSUMPTION: This role requires a high level of organization, adaptability, and initiative to manage multiple projects simultaneously and interact with various teams.

📋 Key Responsibilities

✅ Strategic Planning: Develop strategic brand activation plans, identify consumer and shopper insights, create activation briefs, and collect sales force requirements.

✅ Brand Activation: Manage agency relationships, lead and execute activations, bring brands to life in stores, and support off-trade activation campaigns.

✅ Evaluation: Ensure brand visual identities are properly executed, sign off on communication materials, analyze store performance, and manage activity budgets.

✅ Key Partnerships: Build relationships with internal teams, external agencies, and key account managers to foster a partnership approach to building channel/customer plans.

ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Pursuing a 4/5-year higher education qualification in marketing, business, or a related field.

Experience: No prior professional experience required.

Required Skills:

• Strong interest in marketing and sales
• Rigor and ability to manage priorities
• Agility, flexibility, and adaptability
• Organization, initiative, and curiosity
• Results-oriented mindset
• Fluency in French and English
• Proficiency in Microsoft Office (Excel, PowerPoint)

Preferred Skills:

• Commercial or brand marketing experience
• Knowledge of the spirits industry

ASSUMPTION: While experience is not required, candidates with relevant marketing or sales experience may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Internship stipend (€1,200 - €1,500 per month, based on industry standards for internships in France).

Benefits:

• Gain practical experience in the commercial world of a dynamic and challenging sector
• Opportunity to work with a global leader in premium spirits

Working Hours: Full-time (35 hours/week), Monday to Friday, with flexibility for specific events or projects.

ASSUMPTION: The salary range is an estimate based on industry standards for internships in France. The actual stipend may vary depending on the company's policy and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Suntory Global Spirits is a world leader in premium spirits, known for its craftsmanship of premium whiskies, Japanese whiskies, and leading Scotch brands.

Company Size: 5,001-10,000 employees. As an intern, you'll be part of a large organization with ample opportunities for learning and growth.

Founded: 1989 (as Beam Suntory; Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan).

Company Description:

• Inspires the brilliance of life through rich experiences and harmony with nature
• Driven by core values of Growing for Good, Yatte Minahare, and Giving Back to Society
• Committed to sustainable practices through its Proof Positive strategy

Company Specialties:

• Premium spirits production and distribution
• Brand marketing and activation
• Sustainability and corporate social responsibility

Company Website: www.suntoryglobalspirits.com

ASSUMPTION: Suntory Global Spirits is a large, global organization with a strong commitment to sustainability and social responsibility, providing an excellent environment for an intern to learn and grow.

📊 Role Analysis

Career Level: Entry-level (Intern). This role is an excellent starting point for a career in marketing or sales within the spirits industry.

Reporting Structure: The Trade Marketing Assistant will report directly to the Commercial Marketing Manager On Trade.

Work Arrangement: On-site, with the possibility of remote work for specific tasks or events.

Growth Opportunities:

• Gain practical experience in strategic planning, brand activation, and project management
• Develop relationships with internal teams and external agencies
• Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: This internship offers a unique opportunity to gain hands-on experience in various aspects of marketing and sales within a global organization, setting the stage for a successful career in the industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Paris, France.

Office Location(s): 121 Avenue de France, 75013 Paris, France

Geographic Context:

• Paris is a vibrant, multicultural city with a rich history and numerous attractions
• The office is located in the 13th arrondissement, close to public transportation and amenities
• The city offers a high quality of life, with excellent dining, cultural, and recreational opportunities

Work Schedule: Full-time (35 hours/week), Monday to Friday, with flexibility for specific events or projects.

ASSUMPTION: The office environment is dynamic, collaborative, and multicultural, providing an enriching experience for the intern.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with company values
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Initiative and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your enthusiasm for marketing, sales, and the spirits industry
• Prepare examples of your ability to manage multiple projects and work effectively with various teams

ATS Keywords: Marketing, Sales, Strategic Planning, Brand Activation, Project Management, Consumer Insights, Communication, Teamwork, Organization, Adaptability, Initiative, Curiosity, Results-oriented, Microsoft Office, Fluency in French, Fluency in English, Commercial Marketing, Brand Marketing, Spirits Industry

ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant skills, experiences, and enthusiasm for the role to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management, and the intern should be comfortable using them.

👔 Cultural Fit Considerations

Company Values:

• Growing for Good: Committed to sustainable practices and positive impact on society
• Yatte Minahare: Be ambitious and take action
• Giving Back to Society: Dedicated to contributing to local communities and the environment

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you share Suntory Global Spirits' commitment to sustainability and social responsibility?
• Are you comfortable working in a dynamic, fast-paced environment with multiple projects and stakeholders?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Candidates who align with Suntory Global Spirits' values and work style will be more likely to succeed in this role and enjoy their internship experience.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working effectively with various teams and stakeholders, including internal teams and external agencies
• Adapting to a dynamic, fast-paced work environment
• Navigating a large, global organization with numerous departments and teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Assistant Brand Manager, with a focus on strategic planning and brand activation
• Unlike other marketing roles, this position requires a strong understanding of both on-trade and off-trade channels
• This internship offers a unique opportunity to gain hands-on experience in various aspects of marketing and sales within a global organization

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, required qualifications, and growth opportunities to better understand this position and the industry.

📝 Sample Projects

• Developing a strategic brand activation plan for a new product launch
• Managing an agency relationship for a high-profile event or campaign
• Analyzing store performance data and providing insights to improve sales and marketing efforts

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Trade Marketing Assistant may encounter during their internship.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing and sales strategy for the company?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to sustainability and corporate social responsibility?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their long-term career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your ability to manage multiple projects and work effectively with various teams
• Follow up with the hiring manager two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.