📌 Core Information
🔹 Job Title: Trade Marketing Assistant Manager
🔹 Company: Suntory Global Spirits
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: On-site
🔹 Category: Beverage Manufacturing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting region manager in activation concepts and brand image development
- Coordinating internal stakeholders for effective communication and execution
- Excelling in promotion, merchandise, and event management
- Managing budgets and tracking spend for agreed projects
- Monitoring market performance and supporting channel sales
ASSUMPTION: This role requires a high level of coordination and communication skills, as well as a solid understanding of the spirits industry and trade marketing strategies.
📋 Key Responsibilities
✅ Support region manager in coordinating activation concepts and brand image development in channel
✅ Coordinate internal stakeholders (National trade marketing, Sales, Finance, and Operations) for routine communication and execution
✅ Excel in promotion, merchandise, and event management for day-to-day executions
✅ Manage budgets and track spend for agreed projects with fair ROI calculation
✅ Monitor market and competitor performance, provide feedback, and support channel sales
ASSUMPTION: This role involves a mix of strategic planning, operational execution, and analytical tasks, requiring a well-rounded skill set.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: Over 5 years in the spirits industry
Required Skills:
- Effective verbal and written communication skills
- Fluency in English
- Strong budget management and tracking skills
- Excellent event management skills
- Ability to monitor market performance and provide timely feedback
Preferred Skills:
- Experience in trade marketing within the spirits industry
- Familiarity with market research tools and techniques
- Knowledge of the Chinese spirits market
ASSUMPTION: While a bachelor's degree is required, relevant industry experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Trade Marketing Assistant Manager in Shanghai, the estimated salary range is CNY 350,000 - 450,000 per year.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Suntory products
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for event and project requirements
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, with a focus on premium spirits
Company Size: 5,001-10,000 employees, providing a large, established work environment
Founded: 1923 (as a subsidiary of Suntory Holdings Limited of Japan)
Company Description:
- World leader in premium spirits, with a portfolio including Jim Beam, Maker's Mark, Yamazaki, and Laphroaig
- Committed to sustainability and social responsibility through its Proof Positive strategy
- Global presence with approximately 6,000 employees in nearly 30 countries
Company Specialties:
- Premium spirits production and distribution
- Global trade marketing and sales
- Sustainability and corporate social responsibility initiatives
Company Website: http://www.suntoryglobalspirits.com
ASSUMPTION: Suntory Global Spirits is a well-established company with a strong global presence and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: Reports directly to the region manager, with close collaboration with internal stakeholders
Work Arrangement: On-site, with potential for hybrid or remote work depending on the company's policies and the candidate's role-specific needs
Growth Opportunities:
- Progression to a trade marketing manager role
- Expansion into other regions or markets
- Development of leadership and management skills
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain experience working in a global organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial hub and the most populous city in China
- The city offers a mix of traditional Chinese culture and modern urban life
- Shanghai has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday to Friday, with flexibility for event and project requirements
ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with a mix of traditional and modern influences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the regional team
- Final interview with the regional director
Key Assessment Areas:
- Communication and interpersonal skills
- Industry knowledge and trade marketing experience
- Budget management and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant industry experience and trade marketing skills
- Tailor your resume to emphasize the required skills and qualifications
- Prepare for behavioral and situational interview questions related to event management, stakeholder coordination, and market analysis
- Research Suntory Global Spirits' company culture and values to demonstrate a strong cultural fit
ATS Keywords: Trade Marketing, Budget Management, Communication, Market Analysis, Event Management, Stakeholder Coordination, Performance Evaluation, Sales Support, Spirits Industry, Brand Image Development
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Budget tracking and analysis tools (e.g., Microsoft Excel or Google Sheets)
- Market research tools (e.g., Nielsen, IRI, or Kantar)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective communication, collaboration, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Growing for Good: Committed to sustainable growth and positive impact on society
- Yatte Minahare: Be ambitious and take action
- Giving Back to Society: Dedicated to contributing to local communities and society at large
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Suntory's core values in your daily work?
- Can you provide an example of a time when you took initiative and drove results in a challenging situation?
- How do you approach building and maintaining strong relationships with internal and external stakeholders?
ASSUMPTION: Suntory Global Spirits values a strong cultural fit, with employees who embody their core values and align with their work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities effectively
- Balancing strategic planning and operational execution
- Adapting to a fast-paced and dynamic work environment
- Navigating cultural differences and working in a global organization
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and cultural sensitivity.
📈 Similar Roles Comparison
- Trade Marketing Manager: More senior role with additional responsibilities for team management and strategic planning
- Brand Manager: Focuses more on brand strategy and positioning, rather than trade marketing and channel-specific activations
- Sales Manager: Primarily responsible for driving sales and revenue growth, rather than trade marketing and brand image development
ASSUMPTION: This role is unique in its focus on trade marketing and channel-specific activations, requiring a mix of strategic planning, operational execution, and analytical skills.
📝 Sample Projects
- Developing and executing a trade marketing campaign for a new product launch
- Conducting market research and analysis to inform brand positioning and channel strategy
- Managing the budget and tracking spend for a major promotional event or campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from strategic planning and market analysis to operational execution and budget management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the regional trade marketing strategy, and what are the key objectives for the next year?
- What opportunities are there for growth and development within the company, and how does this role support those opportunities?
- How does the company support work-life balance, and what resources are available to employees?
- What are the most rewarding aspects of working in trade marketing for Suntory Global Spirits?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, such as trade marketing, event management, and budget management
- Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity
- Prepare for interview questions related to your experience, skills, and cultural fit with Suntory Global Spirits
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
