Trade Marketing Associate

📌 Core Information

🔹 Job Title: Trade Marketing Associate

🔹 Company: PepsiCo

🔹 Location: Lisbon, Portugal

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Trade Marketing team in planning, executing, and analyzing in-store and digital brand activations
• Enhancing brand visibility and consumer engagement through tailored trade marketing initiatives
• Managing the development, production, and distribution of point-of-sale (POS) materials
• Collaborating with cross-functional teams to ensure delivery standards and timings
• Conducting post-activation analysis to assess campaign effectiveness and generate actionable insights

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in trade marketing within a large, multinational corporation.

📋 Key Responsibilities

✅ Design and execute tailor-made trade marketing initiatives for key retail partners, enhancing brand visibility and consumer engagement

✅ Manage the development, production, and distribution of point-of-sale (POS) materials to ensure timely and high-quality delivery

✅ Coordinate with logistics and commercial teams to ensure delivery standards and timings

✅ Provide logistical support for all trade marketing activities, from campaign setup to in-store implementation

✅ Collaborate on digital and in-store activations, ensuring consistency across physical and online touchpoints

✅ Conduct post-activation analysis to assess campaign effectiveness and generate actionable insights for future improvements

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Up to 1 year of experience in Trade Marketing, Marketing, Category Management, Sales, or related areas

Required Skills:

• Excellent communication and interpersonal skills
• Strong analytical capabilities and confident presentation skills
• Proficiency in Excel and PowerPoint
• Fluency in Portuguese and English; Spanish is a plus

Preferred Skills:

• Familiarity with Photoshop

ASSUMPTION: While experience in trade marketing is preferred, the company is open to considering candidates from related fields who demonstrate strong transferable skills.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (Estimated, based on industry standards for entry-level marketing roles in Lisbon)

Benefits:

• Hybrid working model: combination of remote and collaborative office experience to enable innovation
• Flexible work schedule
• Variety of benefits to support physical, emotional, and financial wellbeing
• Professional growth possibilities and learning opportunities
• Volunteering opportunities to help external communities
• Space to be you to promote Diversity & Inclusion strategy

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: PepsiCo operates in the Food and Beverage Services industry, with a focus on manufacturing, sales, and marketing of iconic brands such as Pepsi, Gatorade, Tropicana, and Frito-Lay.

Company Size: PepsiCo is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: PepsiCo was founded in 1898 and has since grown into a global leader in its industry.

Company Description:

• PepsiCo is a playground for curious people who dare to make the world a better place
• The company invites thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo
• PepsiCo's associates are the magic ingredient, creating deep connections between people and the company's iconic brands

Company Specialties:

• Manufacturing
• Sales
• Marketing
• Brand management
• Product development and innovation
• Sustainability and corporate social responsibility

Company Website: www.pepsico.com

ASSUMPTION: PepsiCo's large size and global presence provide opportunities for international assignments and exposure to diverse markets.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing function, offering a starting point for a career in trade marketing or a related field.

Reporting Structure: The Trade Marketing Associate will report directly to the Trade Marketing Manager and work closely with cross-functional teams, including sales, logistics, and commercial teams.

Work Arrangement: The role follows a hybrid work arrangement, combining remote work and collaborative office experiences to enable innovation.

Growth Opportunities:

• Progression to a Trade Marketing Manager or similar role within the marketing function
• Expansion into other areas of marketing, such as brand management or digital marketing
• International assignments or relocation opportunities within the global PepsiCo network

ASSUMPTION: Successful performance in this role may lead to increased responsibilities, promotions, or exposure to new projects and teams.

🌍 Location & Work Environment

Office Type: PepsiCo's Lisbon office is a modern, collaborative workspace designed to facilitate innovation and teamwork.

Office Location(s): Lagoas Park, Edif.8 2º piso, 2740-268 Porto Salvo, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The city is known for its vibrant culture, historic sites, and beautiful coastal landscapes
• Lisbon offers a high quality of life, with affordable living costs compared to other Western European capitals

Work Schedule: The hybrid work arrangement allows for flexible scheduling, with a combination of remote work and on-site collaboration.

ASSUMPTION: The Lisbon office provides a dynamic and engaging work environment, with an active, get-things-done culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews, potentially including a case study or presentation
• Background check and offer extension

Key Assessment Areas:

• Communication and interpersonal skills
• Analytical capabilities and problem-solving skills
• Cultural fit and alignment with PepsiCo's values
• Ability to manage multiple projects and prioritize tasks

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a team environment
• Research PepsiCo's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager or HR team after your interview to express your interest in the role

ATS Keywords: Trade Marketing, Marketing, Category Management, Sales, Communication, Interpersonal Skills, Analytical Skills, Presentation Skills, Excel, PowerPoint, Portuguese, English, Spanish

ASSUMPTION: PepsiCo's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Photoshop (optional)
• Project management tools (e.g., Asana, Trello)
• Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as PepsiCo provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Performance with Purpose: Delivering results in a way that reflects our company's unique culture and ambition
• Own It: Taking personal responsibility for driving our collective success
• Collaborate: Working together to achieve more
• Win Together: Celebrating our wins and learning from our losses—as a team

Work Style:

• Dynamic and agile, with a focus on innovation and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
• Results-driven, with a focus on delivering high-quality work and achieving measurable outcomes

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a hybrid setting, balancing remote work and on-site collaboration?
• Do you have strong communication and interpersonal skills, with the ability to build and maintain effective working relationships with diverse teams?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with PepsiCo's values and work style, as well as a passion for driving results and collaborating with team members.

⚠️ Potential Challenges

• The role may require occasional travel to retail partner locations for on-site activations and events
• Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work setting
• The role may require occasional weekend or evening work to support trade marketing activities and events
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment

ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a willingness to adapt to the demands of the role.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position offers a unique opportunity to work with a global brand portfolio and gain exposure to diverse markets
• PepsiCo's large size and resources provide opportunities for career growth and development that may not be available in smaller organizations
• This role may require more frequent travel and on-site collaboration compared to similar remote or hybrid positions in other companies

ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in other organizations.

📝 Sample Projects

• Developing and executing a trade marketing campaign for a new product launch in the Portuguese market
• Managing the production and distribution of POS materials for a seasonal promotion across multiple retail channels
• Collaborating with the digital marketing team to create a cohesive in-store and online customer experience for a key brand

ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the Trade Marketing Associate role at PepsiCo.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support the broader trade marketing team and the company's strategic objectives?
• What opportunities are there for professional growth and development within the marketing function and the broader organization?
• How does PepsiCo support work-life balance for employees in hybrid and remote work arrangements?
• What are the most rewarding aspects of working in trade marketing at PepsiCo, according to current team members?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a team environment
• Research PepsiCo's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager or HR team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.