Trade Marketing Associate

📌 Core Information

🔹 Job Title: Trade Marketing Associate

🔹 Company: New Balance

🔹 Location: Bolzano, Italy

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing trade marketing strategies to drive consumer engagement and improve brand presence
• Building relationships with account stakeholders, including wholesalers and brand partners
• Managing marketing plans, campaigns, and budgets to deliver brand awareness and sell-through
• Analyzing campaign successes and key learning, including return on investment, rate of sale, and sell-through
• Collaborating with internal and external stakeholders, such as creative teams, agencies, and athletes, to develop innovative marketing assets and activate global game plan moments

ASSUMPTION: This role requires a strong understanding of the sports retail industry, consumer behavior, and digital consumer journeys. The ideal candidate will have experience managing marketing campaigns across online and offline channels and be comfortable working with multiple stakeholders.

📋 Key Responsibilities

✅ Account management of key performance brand partners, with a focus on Running and Football, in alignment with the performance trade marketing strategy

✅ Supporting sell-in activity through the creation and delivery of account-specific pre-line and sell-in presentations, promoting best-in-class buying experiences for customers

✅ Creating and implementing account marketing plans, managing tactical activity and marketing channels to deliver brand awareness and sell-through

✅ Understanding and considering the customer journey, building out cohesive omnichannel plans that align with brand marketing activations and identify where the brand partner plays a vital role

✅ Managing 360 campaign management, including planning, creative, production, and activation

✅ Managing brand partner budgets and launch tools, ensuring best-in-class assets and partner servicing while consistently looking for efficiencies in spend and resource

✅ Analyzing and reporting campaign successes and key learning, including return on investment, rate of sale, and sell-through

✅ Liaising and building relationships with internal and external stakeholders

✅ Promoting the correct use of New Balance brand guidelines

✅ Providing regular communication on upcoming and live activity, along with performance marketplace updates (culture, competitors, innovation, etc.)

✅ Working with wholesale creative teams, third-party agencies, and/or internal creative teams to develop innovative experiential, in-store, and online marketing assets

✅ Exploring external digital, paid media, social, and PR initiatives where required

✅ Utilizing and integrating wider business opportunities, such as athletes and talent, to activate global game plan moments with accounts

ASSUMPTION: The role requires strong organizational skills, analytical thinking, and a collaborative mindset. The ideal candidate will be passionate about sport and sportswear retail, with experience across the full journey from online to in-store.

🎯 Required Qualifications

Education: Relevant degree

Experience: 2-5 years of experience in managing and delivering marketing campaigns across online and offline channels, particularly in the sports, culture, and performance or lifestyle retail industry

Required Skills:

• Experience in managing and delivering marketing campaigns across online and offline channels
• Experience in the sports, culture, and performance or lifestyle retail industry
• E-commerce and understanding of the digital consumer journey, as well as data analysis
• Experience of juggling multiple projects at the same time
• Process-driven with a clear understanding of working across multiple stakeholders, wholesalers, seasons, products, agencies, and departments
• Good understanding of consumer behavior and the ability to deliver campaigns from awareness through to conversion
• A people person who builds relationships easily

Preferred Skills:

• Experience in the footwear industry
• Fluency in Italian

ASSUMPTION: While not explicitly stated, experience in the footwear industry and fluency in Italian may be beneficial for this role. The required skills listed are essential for success in this position.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a Marketing Associate in Italy with 2-5 years of experience)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate in Italy with 2-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 5,001-10,000 employees

Founded: 1906

Company Description:

• New Balance is an independent, privately-held company that empowers people through sport and craftsmanship to create positive change around the world
• The company is committed to supporting the performance of athletes and setting the standard for comfort and fit in the footwear industry
• New Balance is known for its fearless independence, innovation, and commitment to quality and craftsmanship

Company Specialties:

• Running & Outdoor
• Training
• Lifestyle
• Lacrosse
• Tennis & Court
• Kids
• Apparel
• Baseball
• Track & Field
• Soccer
• Skateboarding
• Softball
• Golf
• Cycling
• and Hiking

Company Website: http://www.newbalance.com

ASSUMPTION: New Balance is a well-established company in the sporting goods industry, with a strong commitment to quality, craftsmanship, and innovation. The company's independent nature allows it to pursue innovation with a spirit of fearless independence.

📊 Role Analysis

Career Level: Mid-level Marketing role with opportunities for growth and development

Reporting Structure: The Trade Marketing Associate will report directly to the Senior Trade Marketing Manager

Work Arrangement: On-site, with occasional travel required for meetings and events

Growth Opportunities:

• Potential to progress to a Senior Trade Marketing Manager role
• Opportunities to work on global campaigns and collaborate with international teams
• Chance to develop skills in areas such as account management, campaign management, and brand marketing

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the wider organization. The ideal candidate will be proactive, innovative, and committed to continuous learning and improvement.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a casual dress code

Office Location(s): Bolzano, Italy

Geographic Context:

• Bolzano is located in the northern Italian region of Trentino-Alto Adige, near the Austrian border
• The city is known for its beautiful architecture, rich cultural heritage, and proximity to the Dolomites mountain range
• Bolzano has a Mediterranean climate, with mild winters and warm summers

Work Schedule: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: Bolzano offers a high quality of life, with a rich cultural scene, beautiful natural surroundings, and a strong sense of community. The work environment at New Balance is collaborative, innovative, and focused on empowering people through sport and craftsmanship.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager
• Final interview with the senior leadership team

Key Assessment Areas:

• Marketing and campaign management skills
• Industry knowledge and understanding of consumer behavior
• Collaboration and communication skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with New Balance's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
• Demonstrate your understanding of the sports retail industry and consumer behavior in your application materials
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Research New Balance's brand, values, and company culture to show your enthusiasm and fit for the role

ATS Keywords: Trade Marketing, Account Management, Campaign Management, E-commerce, Data Analysis, Consumer Behavior, Organizational Skills, Analytical Thinking, Collaboration, Creativity, Problem Solving, Relationship Building, Budget Management, Marketing Strategy, Omnichannel Planning, Performance Analysis

ASSUMPTION: The application process for this role is likely to be competitive, with a high volume of applicants. Tailoring your application materials to highlight your relevant experience and skills will be crucial for success. Demonstrating your understanding of New Balance's brand, values, and company culture will also be important in showcasing your fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation and CRM platforms, as well as social media management and project management tools. Proficiency in Microsoft Office Suite and Google Workspace is also required.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: We empower people through sport and craftsmanship to create positive change around the world
• Independence: We are independent, fearless, and driven by our belief that conventions were meant to be challenged
• Craftsmanship: We pursue innovation with a spirit of fearless independence, pushing limits and testing boundaries as we continually reimagine what could be

Work Style:

• Collaborative: We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today
• Innovative: We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs
• Fearless: We are not afraid to take risks and challenge the status quo, always striving to push boundaries and reimagine what could be

Self-Assessment Questions:

• How do you align with New Balance's values of empowerment, independence, and craftsmanship?
• How do you approach collaboration and innovation in your work?
• How do you demonstrate fearlessness in your professional life?

ASSUMPTION: New Balance values empowerment, independence, and craftsmanship, fostering a culture of collaboration, innovation, and fearlessness. The ideal candidate will be able to demonstrate alignment with these values and a strong fit with the company's work style.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for some candidates
• Working in a fast-paced, brand-led environment may require adaptability and resilience
• Occasional travel may be required, which may present challenges for candidates with personal or family commitments
• Working in a global organization may require cultural sensitivity and adaptability

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents some potential challenges that candidates should be aware of and prepared to address.

📈 Similar Roles Comparison

• This role is similar to a Brand Marketing Manager or Marketing Campaign Manager role, but with a focus on trade marketing and account management
• Unlike other marketing roles, this position requires a strong understanding of the sports retail industry and consumer behavior
• Career progression in this role may lead to a Senior Trade Marketing Manager or Marketing Director position

ASSUMPTION: This role is unique in its focus on trade marketing and account management, requiring a specific skill set and industry knowledge. However, it offers opportunities for career progression and growth within the marketing department and the wider organization.

📝 Sample Projects

• Managing a global campaign for a key brand partner, including planning, creative, production, and activation
• Developing an omnichannel marketing plan for a new product launch, aligning with brand marketing activations and identifying the brand partner's role
• Analyzing campaign successes and key learning, including return on investment, rate of sale, and sell-through, and presenting findings to the senior leadership team

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing a sense of the day-to-day tasks and challenges the Trade Marketing Associate may face.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing department and the organization as a whole?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for growth and development within this role and the wider organization?
• How does New Balance support work-life balance for its employees?

ASSUMPTION: These key questions will help the candidate better understand the role, the organization, and the opportunities for growth and development. Asking thoughtful and insightful questions demonstrates the candidate's interest and engagement in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience, as well as your understanding of the sports retail industry and consumer behavior
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Research New Balance's brand, values, and company culture to show your enthusiasm and fit for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.