Trade Marketing Associate (m/f/d)

📌 Core Information

🔹 Job Title: Trade Marketing Associate (m/f/d)

🔹 Company: JT International S.A.

🔹 Location: Dagmersellen, Luzern, Switzerland

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing integrated and strategic trade education programs to increase product awareness, distribution, and sales.
• Supporting customer satisfaction initiatives.
• Enabling key accounts, distributors, and independent retailers to maximize commercial performance.
• Driving brand preference and loyalty through effective engagement and commercial programs.

ASSUMPTION: The role likely involves collaborating with marketing and sales teams to align trade marketing strategies and ensure consistency across various platforms and markets, given the emphasis on integrated and strategic programs.

📋 Key Responsibilities

✅ Create and manage trade materials for both existing and new products across the entire trade universe.

✅ Build a clear, singular tone of voice framework for retailer communications.

✅ Lead training initiatives for Business Consultants (BCs) on key strategic initiatives and create and manage the BC Toolkit.

✅ Drive brand preference and loyalty through effective trade engagement and a clear trade remuneration scheme.

✅ Implement a multi-category approach in communications with retailers and through engagement programs.

✅ Enhance retail knowledge of our RRP products via comprehensive trade education programs.

ASSUMPTION: The position may require the development of marketing materials and training sessions that cater specifically to the nuances of local markets in Switzerland, owing to the detailed approach to trade communication.

🎯 Required Qualifications

Education: University business degree or equivalent educational background in Marketing.

Experience: Relevant experience in Marketing or Sales roles, with experience in FMCG being a plus.

Required Skills:

• Fluency in German & English.
• Proficient in MS365.
• Strong communication and interpersonal skills.

Preferred Skills:

• Experience with SAP/Power.
• A good command of French is a plus.

ASSUMPTION: Given the location in Switzerland, fluency in German and English is likely essential to interact effectively with local and international stakeholders.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, trade marketing roles in Switzerland offer competitive compensation packages with additional performance-based bonuses.

Benefits:

• Health and wellness programs.
• Professional development opportunities.
• Employee discount schemes.

Working Hours: 40 hours per week, standard working hours with potential for occasional overtime during peak project periods.

ASSUMPTION: Benefits may include additional perks like pension schemes and transportation allowances, which are common in Swiss companies.

📌 Applicant Insights

🔍 Company Context

Industry: Tobacco Manufacturing

Company Size: 10,001+ employees, indicating a large-scale operation with numerous opportunities for career advancement.

Founded: Not Specified

Company Description:

• Present in 130 countries.
• Global Top Employer status for 10 years running.
• Focus on innovation and employee potential.

Company Specialties:

• Supply Chain
• Marketing
• Research & Development

Company Website: http://jti.com

ASSUMPTION: The company’s ongoing focus on innovation and growth suggests continual investment in employee development and new market expansion.

📊 Role Analysis

Career Level: Mid-level, ideal for candidates seeking to enhance their strategic marketing expertise.

Reporting Structure: Reports to the Trade Marketing Manager or Director.

Work Arrangement: Primarily on-site with potential flexibility for remote work on a case-by-case basis.

Growth Opportunities:

• Potential for internal promotion due to the large company size.
• Exposure to international markets and diverse teams.
• Opportunities to spearhead new trade marketing initiatives.

ASSUMPTION: The role provides a variety of challenges and potential for substantial career growth, with mentoring likely available from senior marketing professionals.

🌍 Location & Work Environment

Office Type: Corporate office setting.

Office Location(s): Dagmersellen, Luzern, Switzerland

Geographic Context:

• Accessible by public transportation.
• Located in a region known for a high standard of living.
• Close to cultural and recreational amenities.

Work Schedule: Monday to Friday, with potential flexibility depending on project requirements.

ASSUMPTION: The office likely follows Swiss workplace culture norms, emphasizing efficiency, quality, and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone screening with Talent Advisor.
• Online assessment tests.
• In-person or virtual interviews.

Key Assessment Areas:

• Communication skills and strategic thinking.
• Experience with trade marketing campaigns.
• Cultural fit with JTI's values.

Application Tips:

• Highlight any experience with FMCG or similar industries.
• Demonstrate strategic insights and innovative thinking.
• Prepare for competency-based questions.

ATS Keywords: Trade Marketing, Communication, Engagement Programs, Training Initiatives, Marketing, FMCG

ASSUMPTION: Emphasizing cross-functional experience and adaptability during interviews can enhance a candidate's appeal.

🛠️ Tools & Technologies

• Microsoft Office 365
• SAP/Power

ASSUMPTION: Familiarity with digital collaboration tools and data analytics platforms is advantageous, as strategic marketing increasingly relies on data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Innovation and Creativity
• Commitment to Excellence
• Inclusivity and Diversity

Work Style:

• Collaborative and team-oriented.
• Proactive and result-driven.
• Adaptable to changing environments.

Self-Assessment Questions:

• How do you approach strategic trade marketing campaigns?
• What innovative ideas have you implemented in previous roles?
• How do you manage cross-cultural communications effectively?

ASSUMPTION: A candidate's alignment with company values and work style will significantly impact their likelihood of success and satisfaction in this role.

⚠️ Potential Challenges

• Adapting to a fast-paced, dynamic market.
• Balancing multiple projects and priorities simultaneously.
• Maintaining high engagement levels across diverse retailer profiles.
• Ensuring brand consistency across various platforms and regions.

ASSUMPTION: Applicants should be prepared to demonstrate past resilience and problem-solving skills in high-stakes environments.

📈 Similar Roles Comparison

• The role’s strategic focus compares to a Brand Manager.
• The emphasis on training aligns with a Sales Coach.
• Engagement program development is akin to Customer Success roles.

ASSUMPTION: Exploring similar roles can provide insights into competency expectations and potential career progression pathways.

📝 Sample Projects

• Developed a toolkit for engaging independent retailers effectively.
• Executed a multi-channel trade communication strategy.
• Implemented a loyalty program for key accounts.

ASSUMPTION: The ability to showcase successful project outcomes in trade marketing is crucial for candidates seeking to distinguish themselves.

❓ Key Questions to Ask During Interview

• What are the key strategic goals for the trade marketing department over the next year?
• How does JTI measure success in trade marketing initiatives?
• What is the team structure, and how does collaboration typically occur?
• What ongoing professional development opportunities does JTI offer?
• How does the company handle cross-market trade communication challenges?

ASSUMPTION: Clarifying expectations and opportunities during interviews can help candidates evaluate cultural fit and potential growth within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the JTI careers website or LinkedIn.
• Ensure your resume highlights relevant marketing or FMCG experience.
• Prepare to discuss your strategic insights and project management capabilities.
• Engage in assessment tests and prepare for competency-based interviews.
• Follow up post-interview to express continued interest and thank participants.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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