📌 Core Information
🔹 Job Title: Trade Marketing Associate Manager
🔹 Company: IntelliPro Group Inc.
🔹 Location: New York, NY
🔹 Job Type: Contract (6+ months)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing Transversal Digital Projects
- Setting and Tracking KPIs
- Supporting Tool Adoption and Conversion
- Championing Customer-Centric Innovation
- Managing Trade Marketing Budget
- Providing Administrative Support
- Ensuring Seamless Integration Across Customer Journey
ASSUMPTION: This role requires a strong project manager with a marketing background, focusing on digital tools and customer-centric initiatives.
📋 Key Responsibilities
✅ Lead and track transversal digital projects such as SmartShopper, Digital Windows, Lens Simulator marketing and tracking, and the Asset Distribution Tool.
✅ Set KPIs for usage and impact of digital tools. Regularly analyze performance data to identify areas for improvement and proactively lead optimization initiatives across sales channels.
✅ Support the adoption and conversion of these tools through tailored marketing, insights, and communications plans.
✅ Develop Marketing support, insights, and communication plan to maximize the usage and conversion of the tools in collaboration with global and local leaders.
✅ Champion Customer-Centric Innovation: Collect feedback from sales teams and customers to evolve digital tools based on real-world needs. Act as the voice of the customer in tool development and rollout.
✅ Support Sr Director of Marketing and the Project Manager in overseeing and managing the trade marketing budget for all digital tools activities.
✅ Supports the communication and training with Sales and Marketing. Develop training modules, quick-start guides, and best practice playbooks for sales teams to ensure consistent and effective tool usage.
✅ Provide administrative and logistical support for Sales Consultants and Sales Managers regarding digital platforms.
✅ Ensure digital tools are seamlessly integrated across the customer journey from merchandising to consultation to post-sale follow-up to drive a unified experience.
ASSUMPTION: This role involves a mix of project management, marketing, and customer-centric responsibilities, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3+ years of experience in marketing, trade marketing, or project management
Required Skills:
- Proficient in Excel, PowerPoint, and Word
- Strong project management skills with high attention to detail
- Excellent communication and interpersonal skills
- Ability to work cross-functionally and manage multiple priorities in a fast-paced environment
- Experience with Virtual Try-on software
- Training
Preferred Skills:
- Experience with digital marketing tools or platforms (e.g., asset management, digital retail tools)
- Background in B2B or wholesale channel marketing
- Experience supporting sales enablement or training materials
- Familiarity with data analysis and KPI tracking
- Ability to collect and incorporate customer feedback into marketing solutions
ASSUMPTION: Candidates with 2+ years of experience may be considered if they demonstrate strong project management skills and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $20-24 per hour (USD)
Benefits:
- Comprehensive benefits package
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on the provided hourly rate and assumes a standard full-time work arrangement. Benefits are subject to eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- IntelliPro Group Inc. is a global leader in talent acquisition and HR solutions.
- Founded in 2009, IntelliPro has a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.
- IntelliPro's commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets it apart.
Company Specialties:
- Executive Search
- Recruiting
- Consulting
- Outsourcing
- Staff Augmentation
- Training
- and Comprehensive HR Services
Company Website: https://intelliprogroup.com/
ASSUMPTION: IntelliPro Group Inc. is a well-established company with a strong global presence, offering a wide range of HR solutions and services.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Sr Director of Trade Marketing
Work Arrangement: On-site, full-time (40 hours/week)
Growth Opportunities:
- Potential career growth within the marketing department or related fields
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
ASSUMPTION: This role offers growth opportunities through exposure to various projects and potential career progression within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 160 E Tasman Dr, San Jose, CA 95134, US; 10900 NE 8th St, 10th Floor, Suit 21, Bellevue, WA 98004, US; Berlin, DE; Toronto, CA; Tokyo, JP; Beijing, CN; Mexico City, MX; Brasília, BR; Singapore, SG
Geographic Context:
- New York, NY: Diverse and vibrant city with a strong job market and numerous opportunities
- IntelliPro Group Inc. has multiple office locations globally, offering opportunities for international collaboration
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is corporate, with opportunities for international collaboration and a diverse work schedule.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Sr Director of Trade Marketing
- Background check and offer
Key Assessment Areas:
- Project management skills
- Marketing background and digital tool experience
- Customer-centric mindset
- Communication and interpersonal skills
- Attention to detail and ability to manage multiple priorities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions focusing on project management, marketing, and customer-centric initiatives
- Demonstrate your ability to work cross-functionally and manage multiple priorities
ATS Keywords: Trade Marketing, Project Management, Digital Tools, Customer-Centric, Marketing, Sales Enablement, Training, KPI Tracking, Data Analysis
ASSUMPTION: The application process involves multiple interviews, focusing on project management skills, marketing background, and customer-centric mindset.
🛠️ Tools & Technologies
- Excel
- PowerPoint
- Word
- Virtual Try-on software
- Digital marketing tools (e.g., asset management, digital retail tools)
ASSUMPTION: The required tools and technologies are standard office software and digital marketing tools, with proficiency in Excel, PowerPoint, and Word being essential.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
Work Style:
- Fast-paced and dynamic environment
- Strong focus on project management and marketing initiatives
- Cross-functional collaboration and teamwork
Self-Assessment Questions:
- How do you incorporate customer feedback into your marketing strategies?
- Can you provide an example of a successful project you managed, and how you ensured its seamless integration across the customer journey?
- How do you prioritize and manage multiple projects and priorities in a fast-paced environment?
ASSUMPTION: IntelliPro Group Inc. values a customer-centric approach, collaboration, and continuous learning, with a fast-paced and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Ensuring seamless integration of digital tools across the customer journey
- Collecting and incorporating customer feedback into marketing solutions
- Working cross-functionally with various teams and stakeholders
ASSUMPTION: The role presents challenges in managing multiple priorities, integrating digital tools, and working cross-functionally, requiring strong organizational skills and attention to detail.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on digital tools and customer-centric initiatives within the trade marketing department.
- Industry-specific context: The role requires experience with digital marketing tools or platforms and a background in B2B or wholesale channel marketing.
- Career path comparison: This role offers growth opportunities through exposure to various projects and potential career progression within the marketing department.
ASSUMPTION: This role is unique in its focus on digital tools and customer-centric initiatives within the trade marketing department, offering growth opportunities and exposure to various projects.
📝 Sample Projects
- Managing the rollout of a new virtual try-on software for an eyewear brand, ensuring seamless integration across the customer journey and maximizing adoption rates.
- Developing a marketing strategy for a new digital retail tool, including KPI tracking and optimization initiatives to improve sales performance.
- Collaborating with global and local leaders to maximize the usage and conversion of digital tools, resulting in a 20% increase in sales within the first year of implementation.
ASSUMPTION: These sample projects demonstrate the role's focus on digital tools, customer-centric initiatives, and cross-functional collaboration within the trade marketing department.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging project you've managed, and how you ensured its successful execution?
- How does the company support work-life balance for employees in this role?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company foster employee growth and development within the marketing department?
- Can you provide an example of a time when you collected and incorporated customer feedback into a marketing solution, and what was the outcome?
ASSUMPTION: These key questions help applicants understand the role's responsibilities, company culture, and growth opportunities, ensuring a good fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions focusing on project management, marketing, and customer-centric initiatives
- Demonstrate your ability to work cross-functionally and manage multiple priorities
- Follow up with the hiring manager, Bhavya Gupta, within 7 days of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
