📌 Core Information
🔹 Job Title: Trade Marketing Associate Manager, North America Retail (Hybrid Role - New York)
🔹 Company: Olaplex
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market plans for North America specialty accounts
- Driving adaptation of global marketing campaigns to specific customer needs
- Leading the planning and submission of Joint Business Plans (JBPs) and planning documents
- Managing budgets and optimizing spending to support business growth
- Collaborating with cross-functional teams to ensure omni-channel synergies
ASSUMPTION: This role requires a strong understanding of the beauty industry, particularly the professional salon and retail channels. The ideal candidate will have experience in marketing roles and a passion for the beauty industry.
📋 Key Responsibilities
✅ Assist in developing and executing comprehensive trade marketing plans for North America accounts
✅ Support the development and execution of an ongoing retail eventing program
✅ Research and provide analytics around activations and inputs on account strategy and go-to-market plans
✅ Collaborate with internal teams to ensure on-time delivery of assets, copy, comps, artwork, visuals, etc.
✅ Manage sampling process including forecasting, coordination with supply chain, tracking and program measurement
✅ Own the Sales, Marketing, Education & Digital (SMED) calendar to ensure it’s the central point of truth for all Specialty channel activities & programs
✅ Evaluate the ROI of marketing campaigns and adjust plans as necessary
✅ Stay informed on industry trends, competitive landscapes, and new technologies affecting the prestige haircare industry
✅ Be the internal champion for the product by assisting in the development and delivery of presentations, materials, and collateral
ASSUMPTION: This role requires strong analytical skills, excellent communication and organization skills, and the ability to juggle multiple projects under pressure.
🎯 Required Qualifications
Education: Bachelor's Degree with a focus on marketing, communications, or a related field
Experience: 3-5+ years of experience in marketing roles, demonstrating a track record of success
Required Skills:
- Exceptional time management skills, with the ability to prioritize and handle urgent matters efficiently across multiple time zones
- Strong relationship-building abilities, with a focus on developing and maintaining positive internal and external partnerships
- Self-motivation and ability to work independently with minimal supervision while maintaining a high level of productivity
- Proficiency in Microsoft Office and other relevant office software, including Word, Excel, and Outlook
- Excellent communication and organization skills, ability to juggle multiple projects under pressure; focus on achieving deliverables and deadlines on time and in full
- Attitude of collaboration and proactiveness with a can-do, go-getter attitude and attention to detail is critical
- Must have a passion for the beauty industry
Preferred Skills:
- Experience in the beauty industry, particularly in the professional salon or retail channels
- Fluency in Spanish or other languages relevant to the North American market
ASSUMPTION: While not explicitly stated, experience in the beauty industry, particularly in the professional salon or retail channels, would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $95,000 per year
Benefits:
- Competitive compensation
- Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
- Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
- Parental Leave: Up to 18 weeks for all new birthing-parents and up to 10 weeks for all non-birthing new parents
- Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
- Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
- Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
- Products: Twenty (20) free products per year, plus a friends and family discount
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is always recommended to verify the salary range with the employer during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Olaplex is a foundational health and beauty company inspired by professional stylists, empowered by innovation and a belief that beautiful hair starts from the inside out. They specialize in personal care product manufacturing and have been operating since 2014.
Company Size: Olaplex has 201-500 employees, making it a mid-sized company. This size allows for a more intimate work environment while still offering the resources and opportunities of a larger organization.
Founded: Olaplex was founded in 2014 and is headquartered in New York, United States.
Company Description:
- Olaplex is a foundational health and beauty company inspired by professional stylists, empowered by innovation and a belief that beautiful hair starts from the inside out.
- From the moment OLAPLEX Complete Bond Technology™ transformed its first strand of hair, their products have proven that molecular-level science has the power to restore hair health and unlock new styling possibilities.
- With over 10 years of experience bringing groundbreaking products from the lab to the chair, they’ll never stop innovating to help pros, their clients, and all healthy hair seekers achieve great hair days today, tomorrow, and for years to come.
Company Specialties:
- Hair care products
- Professional salon products
- Retail products
- Beauty industry innovation
Company Website: http://www.olaplex.com
ASSUMPTION: Olaplex is a well-established company in the beauty industry with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with the opportunity for growth and advancement within the company.
Reporting Structure: The Trade Marketing Associate Manager reports directly to the Senior Manager of Trade Marketing and works closely with cross-functional teams, including Creative Operations, Sales, Education, and Field Teams.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the needs of the business and the employee's preferences.
Growth Opportunities:
- Progression to a Senior Trade Marketing Manager role within the company
- Expansion into other areas of marketing or management within Olaplex or its parent company
- Development of leadership and strategic planning skills through hands-on experience
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the company and develop valuable skills in marketing and management.
🌍 Location & Work Environment
Office Type: Olaplex's headquarters is located in New York, United States, with a modern and collaborative work environment.
Office Location(s): 432 Park Ave S, New York, NY 10016, US
Geographic Context:
- New York is a major global hub for the beauty industry, providing ample opportunities for networking and professional development
- The city offers a diverse range of cultural, entertainment, and dining options, making it an attractive location for both work and leisure
- New York has a competitive job market, with many opportunities for career growth and advancement
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The work environment at Olaplex is collaborative and supportive, with a strong focus on innovation and customer satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Senior Manager of Trade Marketing or another senior leader within the company
- Background check and offer extension
Key Assessment Areas:
- Marketing and analytical skills
- Communication and presentation skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with Olaplex's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and strategic thinking abilities
- Research Olaplex's products, brand, and company culture to demonstrate your enthusiasm and understanding of the business
- Be prepared to discuss your experience with the beauty industry, particularly the professional salon and retail channels
ATS Keywords: Trade Marketing, Retail, Specialty Accounts, Go-To-Market Plans, Event Planning, Analytics, Beauty Industry, Professional Salon, Retail Channels, Marketing Skills, Strategic Thinking
ASSUMPTION: The interview process at Olaplex is comprehensive and designed to assess the candidate's skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, Outlook)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the needs of the business and the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Olaplex is committed to pushing the boundaries of what's possible in the beauty industry
- Collaboration: Olaplex fosters a culture of teamwork and mutual support
- Customer-centricity: Olaplex prioritizes the needs and preferences of its customers above all else
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and adaptability
- Results-driven, with a strong emphasis on achieving measurable outcomes
- Collaborative and supportive, with a focus on teamwork and mutual success
Self-Assessment Questions:
- Do you have a proven track record of success in marketing roles, with a strong understanding of the beauty industry?
- Are you comfortable working in a fast-paced, dynamic environment, with a focus on quick decision-making and adaptability?
- Do you thrive in a collaborative and supportive work environment, with a focus on teamwork and mutual success?
ASSUMPTION: Olaplex values candidates who are passionate about the beauty industry, results-driven, and comfortable working in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- The role may require frequent travel to attend industry events, trade shows, and client meetings
- The beauty industry is highly competitive, with a constant need to innovate and adapt to changing market trends
- The role may involve working with multiple stakeholders, including internal teams, external partners, and clients, which can be challenging to manage
- The hybrid work arrangement may present unique challenges in terms of communication and collaboration with remote team members
ASSUMPTION: These potential challenges can be mitigated with strong communication, time management, and organizational skills, as well as a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Trade Marketing Manager vs. Brand Manager: Both roles focus on developing and executing marketing strategies, but Trade Marketing Managers typically have a more narrow focus on specific channels or customer segments, while Brand Managers have a broader scope across all marketing channels and customer segments
- Beauty Industry vs. Consumer Packaged Goods (CPG) Industry: Both industries require strong marketing and analytical skills, but the beauty industry is more focused on innovation, trends, and customer experience, while the CPG industry is more focused on mass market appeal, distribution, and pricing strategies
- Mid-Level Marketing Role vs. Entry-Level Marketing Role: Mid-level marketing roles typically require more experience, strategic thinking, and leadership skills, while entry-level roles focus more on tactical execution, learning, and skill development
ASSUMPTION: This role is most similar to a Trade Marketing Manager role within the beauty industry, with a focus on developing and executing go-to-market plans for specific customer segments.
📝 Sample Projects
- Developing and executing a successful retail event program for a major beauty retailer, resulting in increased sales and customer engagement
- Conducting market research and analysis to identify trends and opportunities in the professional salon and retail channels, and developing targeted marketing strategies to capitalize on those insights
- Managing a team of marketing coordinators to execute a large-scale product launch, including event planning, advertising creative, media planning, in-store execution, point of sale, sampling, promotions, and more
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and analysis to tactical execution and team management.
❓ Key Questions to Ask During Interview
- Can you describe the typical work arrangement for this hybrid role, and how flexibility is accommodated for employees?
- How does Olaplex support the professional development and growth of its employees, particularly in marketing and management roles?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
- How does Olaplex foster a culture of innovation and collaboration, and what opportunities are there for me to contribute to these efforts?
- What are the biggest challenges facing the beauty industry today, and how is Olaplex positioned to address them?
ASSUMPTION: These key questions are designed to help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the beauty industry and professional salon or retail channels
- Prepare for behavioral and situational interview questions that focus on your problem-solving and strategic thinking abilities
- Research Olaplex's products, brand, and company culture to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
