📌 Core Information
🔹 Job Title: Trade Marketing & Digital Communication Manager H/F/N
🔹 Company: Bosch Group
🔹 Location: Saint-Ouen, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supervising the migration, management, and optimization of Bosch MA France's digital platforms
- Supporting commercial and marketing teams with digital tools and communication
- Analyzing KPIs and making strategic recommendations to enhance performance
- Collaborating with cross-functional teams and external providers
ASSUMPTION: This role requires a strong background in digital trade marketing and platform management, as well as excellent project management and analytical skills.
📋 Key Responsibilities
✅ 1. Gestion et migration des plateformes digitales
- Pilot the migration of digital platforms (website, customer portal, online store, storage solution, and CRM)
- Coordinate with internal technical teams and external providers for a smooth transition
- Ensure the optimization and proper functioning of platforms after migration
- Monitor technological trends and propose continuous improvements
✅ 2. Stratégie de Trade Marketing Digital
- Implement and adapt the European trade marketing strategy to local digital platforms
- Collaborate with commercial and marketing teams to develop high-performing promotional campaigns
- Align digital initiatives with Bosch MA France's commercial objectives
- Analyze campaign performance and provide recommendations
✅ 3. Support et accompagnement des équipes
- Train and support internal teams in using new platforms and digital tools
- Provide technical and functional support to ensure optimal tool usage
- Develop support materials and guidelines for commercial and marketing teams
- Promote digital tools to various stakeholders (e.g., through videos, tutorials, and client presentations)
✅ 4. Analyse et reporting
- Monitor KPIs for various platforms and trade marketing digital campaigns
- Provide analyses and recommendations to optimize performance
- Regularly present reports
ASSUMPTION: This role involves a mix of strategic planning, project management, and day-to-day support to ensure the smooth operation and continuous improvement of Bosch MA France's digital platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Marketing, or a related field (BAC+5)
Experience: Proven experience in digital trade marketing and platform management
Required Skills:
- Excellent project management and team coordination skills
- Proficient in digital tools and analytics
- Strong performance analysis and optimization skills
- Initiative, autonomy, and adaptability
- Fluent in English with professional proficiency in the digital domain
Preferred Skills:
- Experience with CRM systems and e-mail marketing tools
- Knowledge of the automotive aftermarket industry
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on trade marketing and platform management. Familiarity with the automotive aftermarket industry would be an asset.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market standards for a mid-senior level marketing role in the Île-de-France region)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Bosch products
- Training and development opportunities
Working Hours: Full-time (35 hours/week), with flexibility for remote work when needed
ASSUMPTION: The salary range is an estimate based on market standards for a mid-senior level marketing role in the Île-de-France region. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Bosch Group is a global technology company that operates in four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company is a world leader in the automotive industry, with a strong focus on innovative and sustainable mobility solutions.
Company Size: Bosch Group is a large, multinational corporation with over 400,000 employees worldwide. In France, Bosch France employs around 6,000 people across 19 sites.
Founded: 1886, by Robert Bosch in Stuttgart, Germany
Company Description:
- Bosch Group is a global technology company that develops, manufactures, and sells consumer goods, industrial technology, energy and building technology, and mobility solutions.
- The company's products and services improve quality of life for people all over the world, and contribute to the sustainable use of resources.
- Bosch Group is known for its innovative and high-quality products, as well as its commitment to social responsibility and sustainability.
Company Specialties:
- Automotive technology and mobility solutions
- Industrial automation and drive technology
- Consumer goods, including power tools, household appliances, and security systems
- Energy and building technology, including heating, ventilation, and air conditioning systems
Company Website: https://www.bosch.fr/
ASSUMPTION: Bosch Group is a large, multinational corporation with a strong focus on innovation, quality, and sustainability. The company's size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth and advancement within the marketing department or the broader organization
Reporting Structure: This role reports directly to the Marketing Manager for Mobility Aftermarket France
Work Arrangement: Full-time, with flexibility for remote work when needed
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Manager or a similar role
- Expansion into other business sectors or regions within the Bosch Group
- Development of leadership and management skills through mentoring, training, and project management opportunities
ASSUMPTION: This role offers a unique opportunity to gain experience in digital trade marketing and platform management within a large, multinational corporation. With the right skills and performance, candidates can expect to grow and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 32 Av. Michelet, 93400 Saint-Ouen-sur-Seine, France
Geographic Context:
- The office is located in Saint-Ouen, a suburb of Paris, with easy access to public transportation
- The region offers a high quality of life, with numerous cultural attractions, restaurants, and recreational activities
- France is a multicultural country with a strong economy and a thriving job market
Work Schedule: Full-time (35 hours/week), with flexibility for remote work when needed
ASSUMPTION: The office environment is modern, collaborative, and designed to foster innovation and productivity. The location in Saint-Ouen offers easy access to public transportation and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and a member of the marketing team
- Final interview with the Marketing Manager for Mobility Aftermarket France
Key Assessment Areas:
- Digital marketing and trade marketing skills
- Project management and team coordination abilities
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Bosch Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your past achievements in digital marketing, trade marketing, and project management
- Research Bosch Group and the Mobility Aftermarket division to demonstrate your understanding of the business and the role
ATS Keywords: Digital Marketing, Trade Marketing, Project Management, Team Coordination, Analytical Skills, Performance Analysis, CRM, E-mail Marketing, Automotive Aftermarket
ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit for the role and the organization. Successful candidates will demonstrate a strong background in digital marketing, trade marketing, and project management, as well as a passion for the automotive industry and Bosch Group's mission.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- E-mail marketing tools (e.g., Mailchimp, Constant Contact)
- Web analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing and project management fields. Candidates should have experience with CRM systems, e-mail marketing tools, web analytics tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Bosch Group encourages creativity, continuous learning, and a passion for new ideas
- Quality: The company is committed to delivering high-quality products and services that meet or exceed customer expectations
- Sustainability: Bosch Group is dedicated to promoting sustainable business practices and contributing to a sustainable future
- Responsibility: The company takes responsibility for its actions and their impact on society and the environment
- Fairness: Bosch Group values fairness, diversity, and inclusion in all its interactions and decisions
Work Style:
- Collaborative: The company encourages teamwork, knowledge sharing, and cross-functional collaboration
- Agile: Bosch Group embraces change and adapts quickly to new challenges and opportunities
- Customer-focused: The company prioritizes the needs and preferences of its customers in all its decision-making and operations
- Performance-driven: Bosch Group sets high standards for performance and continuously strives to improve and excel
Self-Assessment Questions:
- How do your personal values align with Bosch Group's corporate values?
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
- How do you adapt to change and new challenges in your work?
- How do you prioritize and manage multiple projects and deadlines?
- How do you ensure the quality and effectiveness of your communication and presentation skills?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Bosch Group's values and work style. They will be collaborative, agile, customer-focused, and performance-driven, with a passion for innovation and continuous learning.
⚠️ Potential Challenges
- The role requires a strong background in digital marketing, trade marketing, and project management, which may limit the pool of qualified candidates
- The automotive aftermarket industry is competitive and dynamic, with constant changes in technology, regulations, and customer preferences
- The role involves coordinating with multiple internal and external stakeholders, which can be challenging and time-consuming
- The office is located in Saint-Ouen, which may require candidates to commute or relocate
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents several challenges that candidates should be prepared to face. Successful candidates will have the skills, experiences, and mindset to overcome these challenges and thrive in the role.
📈 Similar Roles Comparison
- Trade Marketing & Digital Communication Manager vs. Digital Marketing Manager: The former role focuses more on trade marketing and platform management, while the latter role may have a broader scope, including brand management, content marketing, and social media marketing
- Trade Marketing & Digital Communication Manager vs. Marketing Manager: The former role is more specialized and focused on digital platforms and trade marketing, while the latter role has a broader scope, including brand management, advertising, and market research
- Trade Marketing & Digital Communication Manager vs. Project Manager: The former role requires strong project management skills, but also involves digital marketing, trade marketing, and platform management, while the latter role focuses solely on project planning, execution, and delivery
ASSUMPTION: This role is unique in its focus on digital trade marketing and platform management. While it shares similarities with other marketing and project management roles, it requires a specific set of skills and experiences that set it apart.
📝 Sample Projects
- Migrating and optimizing the Bosch MA France website to improve user experience and drive traffic
- Developing and implementing a CRM system to streamline customer data management and enhance customer relationships
- Creating and executing promotional campaigns to drive sales and increase brand awareness in the automotive aftermarket industry
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Trade Marketing & Digital Communication Manager role. Successful candidates will have experience with similar projects and a proven track record of driving results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Bosch MA France and the Mobility Aftermarket division?
- What are the biggest challenges facing the automotive aftermarket industry, and how does this role address them?
- How does Bosch Group support the professional development and growth of its employees?
- What is the work-life balance like for employees in this role and the broader organization?
ASSUMPTION: These key questions will help candidates better understand the role, the organization, and the industry, as well as assess their fit for the position and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing, trade marketing, and project management
- Prepare examples of your past achievements in digital marketing, trade marketing, and project management to demonstrate your qualifications for the role
- Research Bosch Group and the Mobility Aftermarket division to demonstrate your understanding of the business and the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
