T

Trade Marketing & Education Manager

Tauck
Full-time
On-site
Wilton, Connecticut, United States
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Trade Marketing & Education Manager

πŸ”Ή Company: Tauck

πŸ”Ή Location: Wilton, Connecticut, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Travel Arrangements

πŸ”Ή Date Posted: May 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership in developing and executing marketing communications strategies across North America and International agency channels
  • Maximizing performance and ROI through meticulous tracking and insightful measurement of marketing initiatives
  • Driving brand awareness and engagement through targeted communication plans
  • Overseeing the development, delivery, and performance analysis of travel advisor education and loyalty programs
  • Close collaboration with various teams to align efforts with market intelligence and company strategic plans

ASSUMPTION: This role requires a high level of cross-functional collaboration and strong project management skills to effectively coordinate efforts with multiple teams.

πŸ“‹ Key Responsibilities

βœ… Develop and execute integrated marketing communications strategies across North America and International agency channels, optimizing for performance, measurable ROI, and alignment with overall business objectives

βœ… Manage marketing budgets, track marketing ROI, and provide ROI analysis by spend

βœ… Develop and execute annual advisor communications and engagement plans, encompassing a quarterly advisor newsletter and other strategic communication initiatives to foster strong advisor relationships and brand advocacy

βœ… Cultivate strong relationships with travel advisors and industry partners by identifying and negotiating marketing opportunities, developing and executing partner marketing programs, and managing partner website presence

βœ… Lead the development and implementation of comprehensive advisor education programs and online training tools to enhance advisor knowledge, drive product sales, and foster strong advisor relationships

βœ… Serve as Tauck's primary educator for travel advisors by creating and delivering engaging and effective education programs

βœ… Oversee budget management, planning, forecasting, tracking, and reporting of all marketing and education initiatives, ensuring ROI measurement and effective utilization of advisor tools and resources

ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication skills to effectively manage relationships with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in brand management or similar marketing roles

Required Skills:

  • Proven track record in strategic marketing and communication
  • Strong project management and communication skills
  • Proficient in standard office software (Outlook, MS Office Suite - Excel & PowerPoint, Zoom & Teams)
  • Extensive knowledge of Salesforce and Salesforce Marketing Cloud (list management, campaign automation, surveys, reporting)
  • Experience with or ability to learn marketing and analytics tools including Tableau, Atlas, Wufoo Forms, Approach Guides, Hightail, QR Code Monkey, SurveyMonkey, Litmus, and Lytho
  • Familiarity with API and XML feeds

Preferred Skills:

  • Experience in the travel industry
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the travel industry or fluency in additional languages may provide a competitive advantage for this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the travel industry)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on Tauck tours
  • Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (May vary based on business needs)

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Marketing Manager role with the given experience level in the travel industry. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Tauck is a leader in creating enriching travel experiences that enhance people’s lives, operating in the Travel Arrangements industry

Company Size: Tauck has 201-500 employees, providing a mid-sized company environment where applicants can expect a moderate level of structure and resources

Founded: Tauck was founded in 1925, with a rich history and established reputation in the travel industry

Company Description:

  • Family-owned travel company with a strong focus on upscale, guided travel experiences
  • Offers journeys across 7 continents, in over 100 destinations and to 70+ countries
  • Named to Travel + Leisure's "World's Best" list for 24 consecutive years

Company Specialties:

  • Upscale and guided travel
  • Leisure travel, national parks, river cruises, and small ship cruising
  • Destinations include Europe, Africa, Canada, Asia, South America, Antarctica, and the Middle East
  • Offers family travel, active travel, safaris, and luxury travel experiences

Company Website: http://www.tauck.com

ASSUMPTION: Tauck's family-owned structure and focus on enriching travel experiences may contribute to a company culture that values strong relationships and customer satisfaction.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, with significant responsibility for strategic decision-making and team coordination

Reporting Structure: The Trade Marketing & Education Manager reports directly to the Senior Vice President of Marketing

Work Arrangement: This is an on-site role, with the primary office location in Wilton, Connecticut

Growth Opportunities:

  • Potential to advance to a senior marketing role within the company
  • Opportunities to expand responsibilities based on performance and business needs
  • Professional development opportunities through training and workshops

ASSUMPTION: Tauck's mid-sized structure and focus on growth may provide opportunities for career advancement and professional development for high-performing employees.

🌍 Location & Work Environment

Office Type: Tauck's primary office is a corporate headquarters, with a professional and collaborative work environment

Office Location(s): 10 Westport Road, Wilton, CT 06897, US

Geographic Context:

  • Wilton, Connecticut is a suburban town with a population of approximately 18,000 people
  • The area offers a mix of urban and rural environments, with easy access to New York City
  • Wilton has a strong sense of community, with numerous parks, recreational facilities, and cultural attractions

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs and team requirements

ASSUMPTION: Tauck's office location in Wilton, Connecticut, provides a suburban work environment with easy access to urban amenities and a strong sense of community.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-person or video interview with the hiring manager and/or team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation skills
  • Cross-functional collaboration and teamwork
  • Adaptability and resilience in the face of change

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing and communication experience, as well as any experience in the travel industry
  • Prepare examples of your strategic marketing initiatives and their outcomes to discuss during the interview
  • Research Tauck's company history, mission, and values to demonstrate your fit with the company culture

ATS Keywords: Marketing strategy, communication planning, ROI analysis, advisor education, partner marketing, project management, cross-functional collaboration, travel industry

ASSUMPTION: Tauck's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on their ability to contribute to the company's growth and success.

πŸ› οΈ Tools & Technologies

  • Salesforce and Salesforce Marketing Cloud
  • Tableau
  • Atlas
  • Wufoo Forms
  • Approach Guides
  • Hightail
  • QR Code Monkey
  • SurveyMonkey
  • Litmus
  • Lytho
  • API and XML feeds

ASSUMPTION: Familiarity with the listed tools and technologies, particularly Salesforce and Salesforce Marketing Cloud, will be beneficial for candidates applying to this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Always do the right thing
  • Deliver more than what's expected
  • Keep moving forward

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-driven and focused on continuous improvement

Self-Assessment Questions:

  • Do you have a proven track record of driving results through strategic marketing initiatives?
  • Are you comfortable working in a collaborative, cross-functional environment?
  • Do you thrive in a dynamic, growth-oriented company culture?

ASSUMPTION: Tauck's company values and work style emphasize a strong focus on customer satisfaction, collaboration, and continuous improvement, making these factors important considerations for cultural fit.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Balancing the needs of various teams and stakeholders
  • Keeping up with industry trends and market intelligence
  • Adapting to changes in business priorities and market conditions

ASSUMPTION: The Trade Marketing & Education Manager role may present challenges related to project management, stakeholder communication, and adaptability to change, requiring strong organizational skills and a proactive mindset.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position has a strong focus on education and engagement with travel advisors, requiring a unique blend of marketing and communication skills
  • Tauck's mid-sized structure provides a balance between the agility of a smaller company and the resources and opportunities of a larger organization
  • Career progression in this role may involve advancing to a senior marketing role within the company or exploring opportunities in related fields within the travel industry

ASSUMPTION: The Trade Marketing & Education Manager role at Tauck offers a unique blend of marketing and education responsibilities, with opportunities for career growth and development within the company or the broader travel industry.

πŸ“ Sample Projects

  • Developing and executing a targeted communication plan to drive brand engagement with advisors in a specific geographic region
  • Creating and delivering an engaging education program for travel advisors focused on a new Tauck product or destination
  • Analyzing partner marketing performance and providing actionable insights to maximize ROI and drive strategic decision-making

ASSUMPTION: The sample projects listed above provide a sense of the strategic and tactical responsibilities of the Trade Marketing & Education Manager role at Tauck, with a focus on driving results through targeted communication, education, and performance analysis.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Marketing department?
  • How does Tauck support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Tauck measure the success of its marketing initiatives and education programs?
  • What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The interview questions listed above are designed to provide insight into the company culture, team dynamics, and expectations for the Trade Marketing & Education Manager role at Tauck.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and communication experience, as well as any experience in the travel industry
  • Prepare examples of your strategic marketing initiatives and their outcomes to discuss during the interview
  • Research Tauck's company history, mission, and values to demonstrate your fit with the company culture
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.