📌 Core Information
🔹 Job Title: Trade Marketing Executive
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Istanbul, Türkiye
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Trade Marketing Manager in executing strategies to enhance product visibility and drive sales growth
- Collaborating with cross-functional teams to implement trade marketing initiatives aligned with business objectives
- Conducting market analysis to support the identification of customer needs, competitive landscape, and market trends
- Assisting in defining product pricing and positioning strategies based on market analysis
ASSUMPTION: This role requires a strong understanding of trade marketing principles and a proven track record in a similar position. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have excellent communication and interpersonal skills.
📋 Key Responsibilities
✅ Supporting the product lifecycle management, from launch to promotional strategy execution
✅ Conducting market analysis to support the identification of customer needs, competitive landscape, and market trends
✅ Collaborating with sales and marketing teams to support the launch of new products and product enhancements
✅ Assisting in defining product pricing and positioning strategies based on market analysis
✅ Supporting the development and implementation of trade marketing strategies to promote products and drive sales
✅ Conducting market research to assist in identifying target audiences and analyzing market trends
✅ Creating and executing trade marketing campaigns to increase brand awareness and product adoption
✅ Collaborating with central product managers, commercialization teams, and local sales to ensure alignment and sales conversion
✅ Participating in strategic meetings and assisting in creating annual marketing plans for stakeholders and customers
✅ Supporting budget management and sales growth initiatives, engaging in the full marketing mix, including PR and social media
ASSUMPTION: The ideal candidate will have experience in trade marketing, product management, or a related role. They should also possess strong analytical skills and the ability to interpret data to support decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: 3+ years in a marketing or brand role
Required Skills:
- Strong analytical thinking abilities
- Fluency in spoken and written English
- Excellent communication and interpersonal skills
- Ability to work collaboratively in a team environment
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Detail-oriented with strong organizational and project management skills
Preferred Skills:
- Experience in trade marketing, product management, or a related role
- Familiarity with the manufacturing industry
ASSUMPTION: While a degree in marketing or a related field is required, relevant work experience and a strong skill set may be considered in lieu of a degree for the right candidate.
💰 Compensation & Benefits
Salary Range: The salary range for this position is typically between $40,000 and $60,000 per year, depending on experience and qualifications. Stanley Black & Decker offers competitive salaries and a comprehensive benefits package.
Benefits:
- Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
- Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
- Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
- Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
Working Hours: The standard workweek is 40 hours, Monday through Friday, with flexibility for the right candidate.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a trade marketing executive role. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Stanley Black & Decker is a leading global manufacturer of hand tools, power tools, and related accessories, as well as a wide range of industrial tools and storage products. The company operates in the manufacturing industry, with a focus on innovation and quality.
Company Size: Stanley Black & Decker is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and development, as well as a diverse and inclusive work environment.
Founded: Stanley Black & Decker was founded in 1843 and has a rich history of innovation and quality. The company has grown through strategic acquisitions and organic growth to become a global leader in its industry.
Company Description:
- Stanley Black & Decker is committed to providing innovative, high-quality tools and solutions for professionals and consumers alike.
- The company is dedicated to sustainability and social responsibility, striving to make a positive impact on the communities where it operates.
- Stanley Black & Decker offers a collaborative and inclusive work environment, where employees are encouraged to grow and develop their skills.
Company Specialties:
- Hand Tools
- Power Tools
- Storage
- Industrial Tools
- Fasteners
- Consumer Power Tools
- Lawn & Garden
- Electrified Outdoor Products
- Engineered Fastening
- Automotive
- Aerospace
- Construction
- Infrastructure
Company Website: http://www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker is a well-established company with a strong reputation for quality and innovation. The company's size and global presence offer opportunities for career growth and development, as well as a diverse and inclusive work environment.
📊 Role Analysis
Career Level: This role is at the executive level, with a focus on driving sales growth and enhancing product visibility through trade marketing strategies.
Reporting Structure: The Trade Marketing Executive will report directly to the Trade Marketing Manager and work closely with cross-functional teams, including sales, marketing, and product management.
Work Arrangement: This is an on-site position, with the opportunity for flexible work arrangements for the right candidate.
Growth Opportunities:
- As a global company with over 60 brands, Stanley Black & Decker offers opportunities for career growth and development along multiple career paths.
- The company's commitment to lifelong learning and development provides employees with access to state-of-the-art learning resources and the chance to earn certificates and specializations from renowned colleges and universities.
- The diverse and inclusive work environment at Stanley Black & Decker encourages employees to grow and develop their skills, with opportunities for advancement and promotion.
ASSUMPTION: The Trade Marketing Executive role offers opportunities for career growth and development within the company, as well as the chance to work on high-impact projects and initiatives.
🌍 Location & Work Environment
Office Type: Stanley Black & Decker's Istanbul office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Istanbul, Türkiye
Geographic Context:
- Istanbul is the largest city in Turkey and serves as a major cultural, historical, and economic hub for the region.
- The city is known for its vibrant culture, rich history, and diverse population.
- Istanbul offers a high quality of life, with a wide range of amenities, including restaurants, shops, and cultural attractions.
Work Schedule: The standard workweek is 40 hours, Monday through Friday, with flexibility for the right candidate.
ASSUMPTION: The work environment at Stanley Black & Decker's Istanbul office is collaborative and inclusive, with a focus on innovation and quality. The office is located in a vibrant and culturally rich city, offering employees the opportunity to enjoy a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the HR team
- Final interview with senior leadership
Key Assessment Areas:
- Trade marketing experience and expertise
- Analytical skills and data interpretation
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant trade marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your fit for the role and alignment with Stanley Black & Decker's values
- Prepare for interview questions related to trade marketing strategies, market analysis, and sales growth initiatives
ATS Keywords: Trade Marketing, Product Management, Market Analysis, Sales Growth, Brand Strategy, Marketing Mix, PR, Social Media
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their trade marketing expertise and alignment with Stanley Black & Decker's values and culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and technologies, as well as a strong proficiency in Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Social Responsibility
- Collaboration
- Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on sales growth
- Adaptable and responsive to change
- Committed to lifelong learning and development
Self-Assessment Questions:
- Do you have experience developing and executing trade marketing strategies that drive sales growth?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have a strong commitment to lifelong learning and development?
- Are you passionate about innovation and quality, and committed to sustainability and social responsibility?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Stanley Black & Decker, with a commitment to the company's values and a work style that aligns with the organization's collaborative and inclusive culture.
⚠️ Potential Challenges
- The role may require occasional travel to support trade marketing initiatives and events
- The work can be fast-paced and demanding, with tight deadlines and high expectations for performance
- The role may require working with diverse teams and stakeholders, with varying priorities and perspectives
- The role may require working with data and analytics to support decision-making and strategy development
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- Trade Marketing Specialist/Executive vs. Brand Manager: Both roles focus on driving brand awareness and product adoption, but the Trade Marketing Executive role is more focused on sales growth and trade marketing strategies, while the Brand Manager role is more focused on brand positioning and messaging.
- Trade Marketing Executive vs. Product Manager: Both roles require a strong understanding of the market and customer needs, but the Trade Marketing Executive role is more focused on sales growth and trade marketing strategies, while the Product Manager role is more focused on product development and lifecycle management.
- Career Path: The Trade Marketing Executive role offers opportunities for career growth and development within the company, with potential paths to senior marketing roles or other leadership positions.
ASSUMPTION: The Trade Marketing Executive role is a unique and specialized position within the marketing function, with a focus on driving sales growth and enhancing product visibility through trade marketing strategies.
📝 Sample Projects
- Developing and executing a trade marketing campaign to launch a new product line
- Conducting market research to identify target audiences and analyze market trends for an existing product
- Assisting in the creation of an annual marketing plan for a key customer or stakeholder group
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results and enhance product visibility through trade marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the trade marketing strategies currently in place for our key product lines, and how this role would contribute to their development and execution?
- How does the company support the professional development and growth of its trade marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its trade marketing initiatives, and what metrics are most important for this role to focus on?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: The ideal candidate will be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and their fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant trade marketing experience and achievements
- Write a cover letter that demonstrates your fit for the role and alignment with Stanley Black & Decker's values
- Prepare for interview questions related to trade marketing strategies, market analysis, and sales growth initiatives
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
