Trade Marketing Executive

📌 Core Information

🔹 Job Title: Trade Marketing Executive

🔹 Company: Beyti Egypt

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site

🔹 Category: Trade Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Ensuring the quality of Trade Marketing activities execution
• Assisting in leveraging Sales performance through high-quality Trade Initiatives
• Supervising the delivery and utilization of POSM & merchandising tools across various trade channels
• Maintaining synergy with the Marketing function

ASSUMPTION: This role requires a balance of marketing and sales skills, with a focus on trade channel management and execution.

📋 Key Responsibilities

✅ Collect market data & competitive information from DCs for competitive report

✅ Follow up on the execution and logistics of MT & KA activities to ensure product availability, proper utilization of communication-merchandising tools, and solving logistical problems

✅ Insure the quality of Trade logistics, analyzing quality programs execution through health check field tracking reports and instructing frontline staff

✅ Supervise procedures to link entire marketing activities with sales team activities

✅ Supervise the delivery and utilization of POSM & merchandising tools in each trade channel

✅ Support execution of trade promotional plan in designated channels with crucial customers

✅ Support strategies in developing and supporting trade business

ASSUMPTION: This role involves a mix of strategic planning, execution, and analysis, with a strong focus on customer-facing activities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2 years of sales field experience in FMCG

Required Skills:

• Customer Focus (Service to sales concept)
• Excellent interpersonal skills with ability to communicate and negotiate effectively across all levels and all functions of the organization
• High Project management skills
• Marketing background with brief experience required
• Reporting-analytical skills

Preferred Skills:

• Fluency in Arabic and English
• Experience with trade marketing software tools

ASSUMPTION: Candidates should have a strong foundation in marketing principles, with a focus on trade marketing and sales execution.

💰 Compensation & Benefits

Salary Range: EGP 25,000 - 35,000 per month (Based on industry standards for 2-5 years of experience in Cairo)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts

Working Hours: Full-time (40 hours per week), with flexibility for field work and events

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Beyti Egypt operates in the FMCG (Fast-Moving Consumer Goods) industry, focusing on dairy and juice products.

Company Size: Beyti Egypt is a mid-sized company with around 16 employees, providing a collaborative work environment.

Founded: Beyti Egypt was founded in 1999, with a history of growth and expansion in the Egyptian market.

Company Description:

• Beyti Egypt is a subsidiary of the Juhayna Food Industries company, focusing on dairy and juice products
• The company is committed to quality, innovation, and customer satisfaction
• Beyti Egypt offers a range of products, including milk, yogurt, cheese, and juices

Company Specialties:

• Dairy products
• Juice and beverages
• Trade marketing and sales

Company Website: https://www.beyti.com/

ASSUMPTION: Beyti Egypt is a well-established company in the FMCG industry, with a focus on quality and innovation.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in trade marketing, offering opportunities for growth and development.

Reporting Structure: The Trade Marketing Executive will report directly to the Trade Marketing Manager and work closely with the sales and marketing teams.

Work Arrangement: This role requires a mix of on-site work at the Beyti Egypt office and field work, visiting trade channels and customers.

Growth Opportunities:

• Progression to a Senior Trade Marketing Executive or Trade Marketing Manager role
• Expanding responsibilities and managing a team
• Gaining experience in cross-functional projects and strategic planning

ASSUMPTION: This role offers growth opportunities based on performance, with the potential to take on more responsibilities and advance within the trade marketing function.

🌍 Location & Work Environment

Office Type: Beyti Egypt's office is a modern, professional environment with a collaborative and supportive work culture.

Office Location(s): Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city in Egypt, with a population of over 20 million
• The city is a major economic and cultural hub in the Middle East and North Africa
• Cairo offers a mix of modern and traditional experiences, with a rich history and vibrant arts scene

Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for field work and events. Occasional weekend work may be required.

ASSUMPTION: The work environment at Beyti Egypt is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person interview with the Trade Marketing Manager and a member of the sales team
• Final interview with the General Manager

Key Assessment Areas:

• Customer focus and service mindset
• Interpersonal and communication skills
• Project management and organizational skills
• Marketing and trade channel knowledge

Application Tips:

• Highlight relevant sales field experience and marketing background
• Tailor your resume to emphasize skills and experiences related to trade marketing and sales execution
• Prepare examples of your ability to analyze data and make data-driven decisions
• Demonstrate your understanding of the FMCG industry and Beyti Egypt's products

ATS Keywords: Trade Marketing, FMCG, Sales, Customer Focus, Project Management, Marketing, Trade Channels, POSM, Merchandising, Competitive Analysis

ASSUMPTION: The application process at Beyti Egypt is competitive, with a focus on finding candidates with strong marketing and sales skills, as well as a customer-focused mindset.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Trade marketing software tools (e.g., Planogram, Category Management, Trade Promotion Management)
• Data analysis tools (e.g., Excel, Tableau)

ASSUMPTION: Familiarity with trade marketing software tools and data analysis tools is beneficial for this role, but not always required.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality and innovation
• Collaboration and teamwork

Work Style:

• Customer-centric and service-oriented
• Data-driven and analytical
• Collaborative and team-focused

Self-Assessment Questions:

• Do you have a strong customer focus and a service mindset?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Beyti Egypt values candidates who are customer-focused, data-driven, and collaborative, with a strong work ethic and a commitment to quality and innovation.

⚠️ Potential Challenges

• Managing multiple trade channels and customer relationships
• Balancing strategic planning and execution responsibilities
• Working in a fast-paced, dynamic environment with tight deadlines
• Occasional weekend work and field travel

ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability in a fast-paced environment.

📈 Similar Roles Comparison

• Trade Marketing Executive vs. Brand Manager: Trade Marketing Executives focus more on trade channels and sales execution, while Brand Managers concentrate on brand strategy and positioning
• Trade Marketing Executive vs. Sales Representative: Trade Marketing Executives work closely with sales teams but have a more strategic and planning-focused role, while Sales Representatives are responsible for direct sales and customer relationships
• Career path: Trade Marketing Executives can progress to Senior Trade Marketing Executive, Trade Marketing Manager, or other marketing and sales leadership roles

ASSUMPTION: This role is unique in its focus on trade channel management and sales execution, with opportunities for growth and development within the marketing and sales functions.

📝 Sample Projects

• Developing and implementing a trade promotional plan for a new product launch
• Conducting a competitive analysis and market research to inform trade marketing strategies
• Managing the delivery and utilization of POSM and merchandising tools across multiple trade channels

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role, with a focus on strategic planning, execution, and analysis.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing and sales strategy for Beyti Egypt?
• What are the key priorities for this role in the first 90 days?
• How does Beyti Egypt support the professional development and growth of its employees?
• What is the typical career path for someone in this role?
• How does Beyti Egypt measure the success of its trade marketing efforts?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant sales field experience and marketing background
• Prepare a cover letter emphasizing your customer focus, interpersonal skills, and project management abilities
• Prepare examples of your data analysis and decision-making skills
• Follow up with Beyti Egypt one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.