- Job Title: Trade Marketing Executive (Kênh GT)
- Company: TH Group
- Location: Ho Chi Minh City, Vietnam
- Job Type: Full-time, On-site
- Category: Manufacturing, FMCG
- Date Posted: April 23, 2025
🚀 Job Overview
Key aspects of this role include:
- Planning and executing trade marketing programs
- Monitoring POS activities and analyzing competitor actions
- Coordinating promotional activities and managing budgets
- Collaborating with cross-functional teams to achieve sales targets
*ASSUMPTION:* This role requires strong organizational skills and the ability to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Plan and execute effective trade marketing programs, including trade promotions, POSM management, and sales contests.
✅ Monitor and analyze the implementation of trade marketing programs at points of sale.
✅ Conduct market analysis and competitor activities to identify trends and opportunities.
✅ Coordinate promotional activities and manage budgets to ensure efficient use of resources.
✅ Collaborate with cross-functional teams, including sales and marketing, to achieve sales targets.
*ASSUMPTION:* This role may require occasional travel to visit points of sale and attend meetings.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- At least 2 years of experience in trade marketing within the FMCG sector
Required Skills:
- Strong planning and execution skills
- Excellent analytical and communication skills
- Proficiency in data analysis and presentation tools
- Ability to work effectively in a team environment
- Fluency in Vietnamese (both spoken and written)
Preferred Skills:
- Experience with trade marketing software or tools
- Knowledge of the Vietnamese FMCG market
- Familiarity with POSM management and trade promotion strategies
*ASSUMPTION:* Candidates with experience in trade marketing within the FMCG sector will be given priority.
💰 Compensation & Benefits
Salary Range: VND 15,000,000 - 25,000,000 per month (based on experience and qualifications)
*Estimated based on industry standards for trade marketing executives in Ho Chi Minh City.*
Benefits:
- Competitive health insurance and retirement plans
- Generous vacation and leave policies
- Opportunities for professional development and growth
Working Hours: 40 hours per week, with flexible hours available based on business needs
*ASSUMPTION:* Salary and benefits may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: TH Group is a leading manufacturer of food and beverage products, with a strong commitment to improving the quality of life of people.
- Company Size: Medium-sized (5,001-10,000 employees)
- Founded: 2009, with a mission to provide hygienically produced food and beverage products.
- Company Description: TH Group is a Vietnamese national brand with a global presence, known for its pioneering work in the FMCG industry. The company is committed to improving the quality of life of people through its products and services.
- Company Specialties: FMCG, F&B, Education, and Healthcare
📊 Role Analysis
- Career Level: Mid-level, with opportunities for growth and advancement within the company.
- Reporting Structure: This role reports directly to the Trade Marketing Manager.
- Work Arrangement: On-site, with occasional travel required for field visits and meetings.
- Growth Opportunities: TH Group offers opportunities for professional development and career advancement, including training programs and internal promotions.
*ASSUMPTION:* Candidates with a strong desire to learn and grow within the company will be well-suited to this role.
🌍 Location & Work Environment
- Office Type: Modern, professional office environment with collaborative workspaces.
- Office Location: 8th Floor, Opera Business Center, 60 Ly Thai To St., Hoan Kiem Dist., Hanoi, Vietnam
- Geographic Context: Ho Chi Minh City is a vibrant, bustling metropolis with a rich cultural heritage and a thriving FMCG industry.
- Work Schedule: Standard office hours, with flexible hours available based on business needs.
*ASSUMPTION:* Candidates who thrive in a fast-paced, dynamic work environment will excel in this role.
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screening, in-person interviews, and final decision.
- Key Assessment Areas: Problem-solving skills, analytical thinking, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your trade marketing experience and achievements.
- Research TH Group and the FMCG industry in Vietnam to demonstrate your knowledge and enthusiasm.
*ASSUMPTION:* TH Group uses an Applicant Tracking System (ATS) to manage job applications, so ensure your resume is ATS-friendly.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and presentation tools (e.g., Tableau, Power BI)
- Trade marketing software or tools (if applicable)
*ASSUMPTION:* Proficiency in relevant trade marketing software or tools is a plus but not required.
👔 Cultural Fit Considerations
- Company Values: Integrity, Professionalism, Innovation, Collaboration, and Customer Focus.
- Work Style: TH Group values a dynamic, collaborative, and innovative work environment. Employees are expected to be proactive, results-driven, and committed to continuous learning and improvement.
- Self-Assessment Questions:
- How do you align with TH Group's core values?
- How do you handle working in a fast-paced, dynamic environment?
- How do you approach continuous learning and improvement in your role?
*ASSUMPTION:* Candidates who demonstrate a strong fit with TH Group's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- The fast-paced nature of the FMCG industry may require long hours and tight deadlines.
- Occasional travel may be required for field visits and meetings.
- The role may involve working with cross-functional teams, requiring strong collaboration and communication skills.
*ASSUMPTION:* Candidates who are adaptable, resilient, and able to thrive in a fast-paced environment will be well-suited to this role.
📈 Similar Roles Comparison
- Trade Marketing Executive (FMCG): This role focuses on planning and executing trade marketing programs within the FMCG sector, with a strong emphasis on sales support and promotional activities.
- Brand Manager (FMCG): This role is more focused on brand strategy, positioning, and communication, with less emphasis on trade marketing and sales support.
- Trade Marketing Manager (FMCG): This role is a step up from the Trade Marketing Executive role, with more strategic responsibilities and team management.
*ASSUMPTION:* Candidates should consider their long-term career goals when comparing these roles.
📝 Sample Projects
- Developing and executing a trade marketing plan for a new product launch
- Conducting a market analysis and competitor activity review to inform trade marketing strategies
- Coordinating promotional activities and managing budgets to achieve sales targets
*ASSUMPTION:* Candidates should be prepared to discuss their trade marketing experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall success of the trade marketing team and the company?
- What opportunities are there for professional development and growth within the company?
- How does TH Group support work-life balance for its employees?
- What are the key challenges facing the FMCG industry in Vietnam, and how does TH Group plan to address them?
*ASSUMPTION:* Candidates should prepare thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.thgroupglobal.com/THFC/job/Thanh-pho-Ho-Chi-Minh-Trade-Marketing-Executive-%28K%C3%AAnh-GT%29-H%E1%BB%93-C/1064368466/).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your trade marketing experience and achievements.
- Research TH Group and the FMCG industry in Vietnam to demonstrate your knowledge and enthusiasm.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
