📌 Core Information
🔹 Job Title: Trade Marketing Executive (Kênh MT)
🔹 Company: TH Group
🔹 Location: Ho Chi Minh City, Vietnam
🔹 Job Type: Full-time
🔹 Category: Manufacturing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing trade marketing programs
- Monitoring trade marketing activities at points of sale
- Analyzing competitor activities and market trends
- Supporting sales teams and managing trade marketing budgets
ASSUMPTION: This role requires a good understanding of the fast-moving consumer goods (FMCG) sector and experience in trade marketing.
📋 Key Responsibilities
✅ Plan and implement effective trade marketing programs
✅ Monitor trade marketing activities at points of sale
✅ Analyze competitor activities and market trends
✅ Support sales teams and manage trade marketing budgets
✅ Collaborate with cross-functional teams to ensure successful trade marketing initiatives
ASSUMPTION: This role may require occasional travel to visit retail outlets and attend industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2 years of experience in trade marketing within the FMCG sector
Required Skills:
- Strong planning and execution skills
- Excellent analytical and problem-solving skills
- Strong communication and presentation skills
- Budget management skills
- Fluency in Vietnamese (both spoken and written)
Preferred Skills:
- Experience with market research and data analysis tools
- Knowledge of the Vietnamese FMCG market
- Experience working with sales teams
ASSUMPTION: Candidates with experience in event management and promotional activities may have an advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between 15,000,000 VND and 25,000,000 VND per month, based on industry standards for mid-level trade marketing executives in Ho Chi Minh City. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on TH Group products
Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work on a case-by-case basis
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TH Group is a manufacturing company with a strong presence in the FMCG sector. They are known for their pioneering work in hygienically produced food and beverages, as well as their investments in education and healthcare.
Company Size: TH Group has between 5,001 and 10,000 employees, making it a large company with a significant presence in the market.
Founded: TH Group was founded in 2009 and has since grown to become one of Vietnam's treasured national brands.
Company Description:
- TH Group is committed to improving the quality of life of people through their products and services
- The company has a strong focus on innovation and sustainability
- TH Group is a global company with a presence worldwide
Company Specialties:
- FMCG
- F&B
- Education
- Healthcare
Company Website: https://thgroupglobal.com/en
ASSUMPTION: TH Group's commitment to improving the quality of life of people is a key aspect of their company culture and is reflected in their products and services.
📊 Role Analysis
Career Level: This role is a mid-level position within the trade marketing department of TH Group.
Reporting Structure: The Trade Marketing Executive will report directly to the Trade Marketing Manager.
Work Arrangement: This role is primarily on-site, but there may be opportunities for remote work on a case-by-case basis.
Growth Opportunities:
- Advancement to a senior trade marketing role within the company
- Expansion of responsibilities to include additional product categories or regions
- Opportunities to gain experience in related fields, such as sales or market research
ASSUMPTION: TH Group's large size and global presence provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: TH Group's Ho Chi Minh City office is a modern, professional environment with a collaborative and dynamic atmosphere.
Office Location(s): 8th Floor, Opera Business Center, 60 Ly Thai To St., Hoan Kiem Dist., Hanoi, Vietnam
Geographic Context:
- Ho Chi Minh City is the largest city in Vietnam and a major economic hub
- The city has a tropical climate with high temperatures and humidity throughout the year
- Ho Chi Minh City is known for its vibrant culture, rich history, and diverse food scene
Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and the possibility of remote work on a case-by-case basis.
ASSUMPTION: TH Group's Ho Chi Minh City office provides a dynamic and collaborative work environment that supports employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills
- Communication and presentation skills
- Knowledge of the FMCG sector and trade marketing
- Cultural fit with TH Group's values and company culture
Application Tips:
- Highlight relevant experience and achievements in trade marketing
- Demonstrate a strong understanding of the FMCG sector and TH Group's products
- Prepare examples of successful trade marketing campaigns or initiatives
- Research TH Group's company culture and values to demonstrate cultural fit
ATS Keywords: Trade Marketing, FMCG, Planning, Execution, Data Analysis, Sales Support, Market Research, Competitor Analysis, Promotional Activities, Event Management, Team Collaboration, Problem Solving, Monitoring
ASSUMPTION: TH Group's hiring process is designed to assess the candidate's skills, experience, and cultural fit with the company's values and company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Market research and data analysis tools (e.g., SPSS, SurveyMonkey)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the team.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Commitment to excellence
- Innovation
- Collaboration
- Customer focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong commitment to integrity and ethical business practices?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have a customer-focused mindset and a strong commitment to delivering excellent results?
ASSUMPTION: TH Group's company culture is characterized by a strong commitment to integrity, innovation, and customer focus, as well as a dynamic and collaborative work environment.
⚠️ Potential Challenges
- The fast-paced nature of the FMCG sector may require long hours and tight deadlines
- The role may require travel to visit retail outlets and attend industry events
- The competitive nature of the FMCG sector may present challenges in terms of market share and revenue growth
- The role may require working with cross-functional teams, which can present challenges in terms of communication and collaboration
ASSUMPTION: These challenges can be overcome through strong planning, execution, and communication skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Trade Marketing Executive (Kênh MT) at TH Group vs. Trade Marketing Manager at a smaller FMCG company
- TH Group's large size and global presence provide more opportunities for career growth and development
- A smaller company may offer a more hands-on and entrepreneurial work environment
- Trade Marketing Executive (Kênh MT) at TH Group vs. Brand Manager at a multinational corporation
- TH Group's focus on the FMCG sector provides specialized experience in trade marketing
- A multinational corporation may offer more diverse experience across multiple product categories and regions
- Trade Marketing Executive (Kênh MT) at TH Group vs. Marketing Coordinator at a startup
- TH Group's established presence in the FMCG sector provides a stable and secure work environment
- A startup may offer more flexibility and the opportunity to wear multiple hats, but may also present more risk and uncertainty
ASSUMPTION: Each role has its own unique set of advantages and challenges, and the best fit depends on the candidate's career goals, experience, and personal preferences.
📝 Sample Projects
- Developing and executing a successful trade marketing campaign for a new product launch
- Conducting market research and competitor analysis to inform trade marketing strategy
- Managing a trade marketing budget to maximize ROI and achieve revenue growth targets
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that a Trade Marketing Executive (Kênh MT) at TH Group may be expected to perform.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall trade marketing strategy for the company?
- What opportunities are there for career growth and development within the trade marketing department?
- How does TH Group support work-life balance for its employees?
- What are the key challenges facing the trade marketing department, and how can this role help to address them?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the trade marketing department's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in trade marketing
- Prepare a cover letter that demonstrates your understanding of the FMCG sector and TH Group's products, as well as your fit with the company's values and company culture
- Prepare examples of successful trade marketing campaigns or initiatives to showcase your skills and experience
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
